MARKET RESEARCH OF THE YOGURT MARKET IN UKRAINE
What is the secret of Ukraine’s rapidly developing yogurt market? What influences the level of production and consumption of “white oxygen”? Who are the “main players” in the market and at the expense of what do they hold their positions? {\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t} \t\t\t\t\tBranding agency KOLORO decided to find the answers to all these questions, and to […]
MARKETING RESEARCH OF THE MEAT AND SAUSAGE PRODUCTS MARKET IN UKRAINE
Branding agency KOLORO has conducted a market research of meat and sausage products market in Ukraine, the purpose of which was toidentify the latest market trends, identify the main “players” and market leaders, as well as to study the preferences of consumers of meat and sausage products. {\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t} \t\t\t\t\tBranding agency KOLORO – will professionally conduct […]
TRADEMARK: REGISTRATION ERRORS
First of all, let’s define what a trademark is. Atrademarkis a unique graphic, verbal or combined designation that individualizes goods, legal entities or individual entrepreneurs. Often a trademark is referred to as a “trademark“. The only difference between these concepts is that a “trademark” is an official name and a “trade mark” is a household […]
CONSUMER RESEARCH OF THE UKRAINIAN VODKA MARKET
Marketing research – is the key to a brand’s success in the market! Conducting marketing research gives a chance for a brand to keep up with the times, to know the market trends and to track changes in consumer behavior. KOLORO branding agency constantly conducts market research, monitors the quality and concepts of brands on […]
THE RULES FOR CREATING A PRESENTATION FROM STEVE JOBS
“Once you have taken the first step, your effectiveness begins to depend on your ability to influence those around you through the spoken and written word!”(Peter Drucker) Presentation is the most effective way to attract the attention of the target audience, partners, colleagues, and suppliers – to a brand, trademark or company! With the help […]
HISTORIES OF THE NAMES OF FAMOUS GLOBAL BRANDS
Naming is becoming more and more important part of brand promotion policy. Often in order to come up with the name of the company, brand or trademark gathers a large team of professionals, conducted a lot of brainstorming, focus group interviews, marketing research, and all for the sake of generating an unique name for the […]
THE HISTORY OF THE NAMES OF FAMOUS GLOBAL BRANDS
Naming is becoming an increasingly important part of brand promotion policy on a daily basis . Sometimes, in order to come up with a name for a company, brand or trademark, a large team of professionals is assembled, multiple brainstorming sessions , focus group surveys, marketing research are conducted, and all for the sake of […]
BRAND VALUES. 10 WAYS TO CREATE BRAND VALUES
Nowadays, it’s no longer enough to create a brandto develop a concept positioningиbrand legendas well as naming andcreate a logo.. In order to gain the trust and love of the consumer, it is necessary to create a connection between the brand and the target audience by embedding certain values in the brand. Brand values are […]
12 WAYS TO COME UP WITH A COMPANY NAME (BRAND, TRADEMARK)
Do you need to come up with a name for your company or product? You have not yet taken on this task or you do not like any idea proposed before? Let’s understand together the main ways of creating a name. We are sure that after reading this article, you will not only learn something […]
HOW TO CREATE A BRAND YOURSELF
In the past, having a label on a product was enough to increase product credibility and sales, but due to increasing competition, even beautiful packaging does not guarantee an advantage. In an environment of abundance, the customer wants to actively participate and make an informed choice when buying a product or service. He tries on […]
