Packaging production by KOLORO
Product packaging is one of the most important strategic tools and the main channel of communication with the consumer. Developing packaging that is both effective and aesthetically pleasing is a complex and time-consuming process that involves many specialists in marketing, design, psychology, management, copywriting and more.
High-quality and beautiful packaging allows to win the attention and loyalty of the target audience, reveals and demonstrates to the consumer the main competitive advantages of the brand, accentuates and emphasizes its values.
That is why manufacturers pay great attention and painstakingly work on the design of the product. However, developing the packaging and its design is not everything.
It is necessary to qualitatively implement the design idea in life: to keep the original colors, shape, to convey all the conceived effects or relief, etc.
Therefore, the production of the packaging itself plays an important role. The quality of printing, materials chosen for the production of containers, ergonomics and aesthetics will determine the success of your product on the market. If you want to become a successful market leader, a brand “with a crown on its head,” make sure your packaging matches that status.
Packaging development
Professional packaging development and carefully thought-out design are key success factors on the way to winning the attention and favor of consumers.
Packaging requirements:
1. Visual Aesthetics. The design of packaging and labeling should be attractive and encourage the consumer to make a purchase.
2. Tactile conformity. High quality of production and printing of packaging, materials, dimensions and ergonomics of containers – at times increase the likelihood of a consumer to make a purchase.
3. Emotionality – catchy and original decoration, beautiful design allow to create a strong emotional connection with the target audience.
4. Functionality – when developing packaging, creating a non-standard design should not forget about its main function – storage of goods and protection from external influences.
5. Compliance with the corporate identity of the company. Packaging – should be one of the brand attributes, part of the overall marketing concept. This increases brand recognition, strengthens the brand’s reputation and position in the market.
Proper packaging design allows you to:
1. Vividly reflect the concept of brand positioning and demonstrate the main competitive advantages of the product, standing out among a huge number of competitors;
2. Disclose the mission of the company and reflect the main values of the brand;
3. Present the main functional features of the product to the consumer;
4. Add emotional coloring to the product, create an emotional connection between the target audience and the brand.
Packaging production
Packaging design and production
– is a topical issue for every “market player”. Manufacturers never cease to surprise the audience with bright, non-standard and simply beautiful design concepts of product design. However, the main problem is that when the concept is realized after the packaging is manufactured – it does not look as beautiful as expected, because the technology and ergonomics of the container was not thought out or not sufficiently worked out in the design project or the wrong materials or the wrong type of printing was chosen. In order to avoid this you need to choose a really professional contractor.
Packaging production is the process of creating all the constituent elements of a quality and beautiful “wrapping” of goods:
1. packaging label or sticker (one-sided, paper, sandwich or self-adhesive label);
2. Packaging directly – cardboard, plastic, glass, paper, polypropylene, etc.
3. Elements of decorative design – labels, clips, lacing, holders and other useful details.
4. POS-materials – advertising and informational materials for company and brand promotion.
The production of packaging includes the following steps:
– Selection and description of different variants of packaging production technology;
– Search for the optimal manufacturer according to the following characteristics: quality, manufacturability, logistics, price, etc.;
– Development of the original layout of the future packaging;
– Control of the production process, production of a trial run, making adjustments and finalizing inaccuracies in the design of the goods;
– Approval of the packaging standard, which is necessary to produce a trial run;
– Transfer of the packaging passport to the Co.
Branding agency KOLORO offers you a unique opportunity to make the first trial run of packaging! We own our own database of technological capabilities of all manufacturers of Ukraine and the Russian Federation! This allows us to create packaging and containers whose concept you might find fantastic!
Making packaging with us is a simple and enjoyable process. We will assist you in packaging development, create your unique technological “highlight”, maximize the visual and emotional intent of the design concept.
The service “Packaging Production” is for those who do not have the opportunity to travel around Ukraine, Russia and CIS countries to find and make first prints, as well as to select the color rendition suitable for the concept on printing machines – because we can do all the technical work for you. And also for anyone who wants to keep up to date and be updated from the outside on new technological opportunities!
Packaging printing
Printing packaging – attractive and functional at the same time is the first task of every manufacturer.
The most popular and frequently used material in packaging printing is specialized micro corrugated board. It meets the latest requirements for strength and rigidity, is resistant to mechanical damage and moisture, and has an attractive appearance.
Printed carton packaging typically consists of two to three securely bonded layers. Micro corrugated cardboard packaging has a number of advantages, the main ones being durability, reliability, lightness and attractiveness.
Carton packaging is used in almost all areas of production.
Printing of cardboard packaging is used for both large and small-sized goods:
– Packaging for confectionery products, boxes for tea, coffee, etc.
– Packaging for alcoholic beverages, festive decoration of beer or wine;
– For auto parts and electronics;
– For household chemicals and pharmaceutical packaging;
– Packaging for cosmetics and textile products and many others.
As a result of cooperation with branding agency KOLORO you get:
1. The best price for your product, thanks to our established partnerships with the largest printing and packaging manufacturers in the CIS;
2. Packaging with a unique technological highlight;
3. A lot of new and useful information, as well as “doping” for the development of your personal marketing, management, procurement and input control departments.
We can help you create packaging that is not only original, but also functional. Packaging that will be the strongest tool to win over the consumer and a powerful sales stimulant!
Branding agency KOLORO thanks to its technological base of production and specialization in the development of liquor packaging, design and labels of wine products and wine and vodka products creates the most incredible, unique and inimitable bottle geometries, wine labels, universal caps, vodka stickers and much more.
Create bold, bright and simply irresistible “royal” packaging for your “title brand”!
