LEED-MAGNIT

Lead magnet

Once in the sales funnel, the first thing a customer sees is a lead magnet. By it, he forms an impression and decides if it’s worth his time to spend time with you.

The lead magnet is the hook for the customer. Used not to sell, but to introduce customers to a product, an idea, an expertise, a brand.

Why do you need a lead magnet?

Free lead magnets are used to convert leads into customers. Building long-term relationships removes customer resistance, increases trust in the brand, and allows you to better understand your audience’s needs.

Neilpatel research has shown that 96% of people who come to a website are not ready to buy a product or service. They look, explore, and walk away without making a purchase. Think about how much money is “passing” by. A lead magnet for business is:

1. Dialogue. You engage the customer, you start a conversation. Demonstrating a desire for friendship.
2. Reminder. The lead magnet will periodically remind the lead of the brand.

Yeah, the customer won’t buy anything right away. But you will leave a good impression on him, which means he will, sooner or later, come to you with money.

Turning a lead into a friend and then into a loyal customer is easy! KOLORO knows how to create a lead magnet that will sell without your participation. You go about your business: rest, travel, develop other projects, and the lead magnet attracts clients.

How does using a lead magnet build brand reputation?

Both newcomers and big brands need to maintain their reputation. A lead magnet will also do the job.

It can be used to:

1. Increase brand awareness.
2. Demonstrate Expertise.
3. Increase the value of the product in the eyes of the customer.

What does a lead magnet give to a business?

• Expanding the client base. For free “usefulness” the lead leaves you a phone number, email address.
• Advertising. Reposting lead magnet on social media = more subscriptions, more customers.

GET ADVICE

Types of lead magnets

A lead magnet can be anything. Create a lead magnet building on your strengths. Offer the client a solution to a problem that you personally handled 250% and got tremendous results.

Read also:

Lead magnets are divided into 5 groups:

1. Practical: read – apply – get a positive result.
2. Educational.
3. Emotional/entertaining.
4. Formative communities (social).
5. Pre-sale lead magnet.

Popular types of lead magnets:

• Subscribe for useful content;
• instructional videos, flyhacks, master classes;
• e-books;
• promo codes.

When creating a lead magnet, think about your audience, dig into their needs, and don’t try to please everyone. The goal is to find buyers, not to please everyone.

What other types of lead magnets are there?

• Reporting;

Example of a lead magnet with reporting

• master class;
• checklist;
• Instructions;
• Illustration;
• Infographic;
• peer review of sb- or something;
• Template;
• assistant;
• planner;
• test;

Example of a lead magnet test for Instagram

• a success story backed by facts;
• highly specialized analysis;
• survey;
• list of tools;
• resource list;
• audio or video lessons;
• promotional access to internal resources: knowledge base, library, etc.

Where does the lead magnet apply?

Let’s break down each individual group of lead magnets by application in more detail.

1. Practical. A high converting “take and do” group that closes localized customer needs in the shortest possible time.

Provides conditions for turbo-breaking in the niche and gaining leading positions among competitors. Provided, of course, that you don’t “botch” the next stages of sales. The client can be offered:

• Checklist. A versatile tool that can be adapted to any request. A structured lead magnet checklist is a step-by-step plan that includes a dry squeeze of information. For example: “5 Lifehacks for cleaning an apartment in 30 minutes”, “5 steps to create a landing page with 10% conversion rate”. A checklist can help you clear your brain of unnecessary information, do a quick process check, or implement something step-by-step in an area of your life.

Example of a checklist lead magnet

• Template. For example: “5 business instagram templates that will bring + 100 subscribers per day”, “10 business blog templates on WordPress”.
• PO. Free access to paid apps, elements, functionality for 10 days, chatbot, plugin, extension. You don’t need global programs.
• Sales Script. Recommendations (scripts of conversations) on conducting effective negotiations with clients, partners, suppliers.
• Ideas. Visual presentation (mock-ups) of business solutions.
• Instructions on how to use the tools of marketing. For example: “How not to drain the budget in YandexDirect”, “Step-by-step instructions for creating Facebook ads”.
• Ready-made solutions. Copied it – pasted it into the site – “Yay, it works”.

2. Educational. Demonstration of Expertise. The client can be offered

• Content available only to subscribers.
• A guide, a tutorial, a how-to.
• E-book.
• Video course, webinar, podcast.

Video tutorial lead magnet example

• A large-scale study. Large-scale market research is always a hot topic. You can conduct it yourself or order a professional study. KOLORO is always at your service.
• Infographic.
• Counseling, trial lesson.
• Smart cards, cards, helper cards. Beautifully designed material that you can print out and use to organize your work and living space.

3. emotional (entertainment). A lead magnet aimed at inspiring the lead and getting them emotionally “shaken up”. The client can be offered

• Marathons.
• Quests.
• Tests for logic, wit.
• Illustrations, infographics.
• Apps, mobile games.
• A personal appeal by the brand owner.

4. Social. A person strives to be part of a society. And the offer to become part of a closed, elite community “strokes” the ego, drowns out rational thinking, and brings a person to the right emotions that push them to take the action the lead magnet demands. The main thing is to present the benefit correctly, otherwise you can achieve the exact opposite effect.

What can be offered to the client?

• Access to private chat room.
• Invitation to a closed social media community.
• Connecting to a private hobby club.

By the way, a flash mob is also a lead magnet.

5. Pre-sale lead magnet. A lead magnet that connects to the funnel just before the product is sold.

There is a category of people who get to your site not through a lead magnet, but by recommendation. They get to know you from the information on the website, which is often not enough to make a purchase. In this case, plugging in a pre-sale lead magnet will remove the fear of the lead and reduce the level of buyer resistance to zero.

What can be offered to the client?

• Product demo. It’s basic information from a paid product or a juicy squeeze of the basic building block of a product or service.
• Certificate or discount. For example: 20% on your current product and 50% on your next purchase.

Discount lead magnet example for Instagram

• An audit or consultation with a solution to a single client problem. Audit your website or salesforce scripts with take-it-or-leave-it recommendations. It is also possible to counsel the customer and solve one problem online.

Lead magnet and sales funnel Tofu – Mofu – Bofu

A standard sales funnel consists of three parts: top (tofu), middle (mofu) and bottom (bofu), where:

• Tofu is cold traffic
• Mofu is warm traffic
• Bofu is hot traffic.

Each type of lead needs specific information. Cold – something that introduces them to the brand and hot – something that motivates them to buy the product.

Basic requirements by “degree” of heating

Who	Why	Needs
Site visitor	Lead generation	Useful articles, Q&A section
Tofu	Lead generation	Practical lead magnets for closing localized problems
Mofu	Converting leads into brand friends	Educational, emotional, social lead magnets
Bofu	Customer generation	Pre-sale lead magnets that demonstrate the benefits of a product or service

How do you create a lead magnet?

After familiarizing yourself with the theory, the most interesting part begins – practice.

How to make a lead magnet: the preparatory stage

How to make a lead magnet? First things first:

1. Identify a theme. Create a lead magnet from a position of strengths. Consider whether your experience will be useful to your customers.
2. Identify the audience. Determine who you’re going to sell to. A personalized sales funnel and lead magnet is developed for each customer category.
3. Understand the audience. Superficial research of audience needs can cause loss of profits and even business stagnation. Do you want to know what the customer is thinking? Ask directly through social media and messenger surveys, website forms and other communication channels. It doesn’t require a large investment. Oh, and your customer care is a plus in the brand’s karma.
4. Formulate a promise. Outline the benefit a person will receive by downloading the lead magnet. Remember, the promise must match the content. Do not exaggerate, “turn off” the pathos and loud statements: “10 000 subscribers in 1 day” or “A million for subscription” will attract only “freeloaders”, but not those who will spend money on your products or services.
5. Finalize the title. One head is good, but 10 is better. Gather your employees and work with them to come up with a name. “Finish” the promise, add facts – numbers (without exaggeration) that will interest the customer.

Lead magnet: getting down to implementation

1. Ultra-specific suggestion. A lead magnet is a solution that will help a customer quickly close one specific problem in the here and now.
2. Title. Don’t use the name of a product, service, or promise you make in a paid offer for a lead magnet. At the same time, make the name “free” succinct, reflecting the result.
3. Long-term relationships. The lead magnet is the first touchpoint with the customer. It is by it that a person will form an opinion about the brand. Make every effort to ensure that everything from packaging to content is top notch.
4. Packaging. Is the content primary? No. Both content and appearance should be professional. You wouldn’t go on a first date in rags, right? You need to treat potential clients the same way – with respect, awe and love.
5. Content. Promises thrown to the wind with no actual value will drive away a large portion of potential customers.
6. Ease of Perception. Content should be easy to understand, useful and structured.

Don’t have an idea for lead magnets? Do you want to create something unique? KOLORO will offer you ideas and concepts that will make your brand stand out from the competition and increase interest in your product or service up to 10 times.

Lead magnet result: what comes after?

Using a lead magnet has a positive result. Therefore, its development should be taken seriously, because it depends on it:

• how the brand will be perceived;
• if he can be competitive;
• if it’s going to bring in the income you want.

Want to take your company to the next level of growth?

KOLORO is ready to make sure you get the best results 365 days a year.

You can order a lead magnet, get a consultation and get your questions answered now by phone:

+38 (044) 223 51 20