Order video game creation in KOLORO studio
Creating a game is a multifaceted process. Modern games need to keep up with trends to be relevant and popular. In addition, their creators must follow the rules of game design. The game’s narrative and gameplay should assist and enthrall the player.
What goes into creating a turnkey game?
Turnkey game development is a multi-layered task consisting of a number of separate components.
Video game concept development
A video game concept is a basic development proposal document that has a summary of all the necessary points.

The customer sees how the game will be built, the way it will be developed and marketed.
The concept has it:
- Game Genre.
- Gameplay Description.
- Functions.
- Settings.
- Narrative.
- Target Audience.
- Hardware platform.
- Required calculations.
- Risk Analysis.
- Team Requirements.
Without a conceptualization, the development team doesn’t start work. The customer approves and agrees to each item.
Visualization and design document
Working out the visual component of a video game is the most important part of creating a product. The design document governs the collaboration of artists, programmers, and developers.

After final approval of the design document, it becomes the basis for the work of all performers. They stick to a set plan and shape the game according to it.
Video game gameplay design
Gameplay design is a broad concept. The finished game starts with the creation of a gamedesign document. It prescribes the plot, characteristics of the game world, characters and appearance of characters, character interaction mechanics and other important points for the game.
The story of a game is one of the key factors to immerse a person in the gameplay. The character’s actions should make sense and the story should be woven into the game world. A computer game that evokes real-life experiences is a game with a quality story.

Characters should resemble living people, be multi-faceted, and evolve over the course of the story. This will elicit empathy from the player, crucial to a fully immersive gameplay experience.
Gamedesign document – a kind of bible of the project, which step-by-step prescribes not only game steps for the player, but also stages of work for developers and graphic designers. According to this guideline, the team working to create the finished game will take their work step-by-step. In this case, the game designer is directly involved in the process and to some extent even directs it, so that the team correctly realizes his idea.
The design of the video game world
Typically, this task is performed by a single designer.

It works out the overall story of the game that fits the given theme. It determines the magnitude of the tasks that the player will face.
System design in games
Rules development, provided preliminary financial calculations to create a finished game product. This area of gameplay design is relevant to every development. Lore determines what the content for the game will be, the characteristics of its characters.
Content design for video games
Working out the UI design of the game by the game designer, character artist. Shaping the missions, puzzles, challenges, objectives that the player will face, designing the levels.
Game texts
Content game design necessarily includes a textual component. Developers prescribe all the internal dialogs of the characters, create contextual menus and other pop-up tips, instructions. The player can also familiarize themselves with the history of the game world or missions, which read like fascinating stories.
The design of the game’s levels
The artist works out each level separately. At the level design stage, the landscape is created, the designer draws the surroundings with all the necessary and minor details. Maps are created that the player will navigate if necessary.
Video game interface (UI) design
Developers are working through two directions:
- The nature of the player’s interaction with the game world.
- Getting the player the information they need, reacting to each action.
All cards, clues should be designed to be easily interpreted by the player, available for use.
Audio game design
The game’s clever sound design allows the player to immerse themselves in the created reality.

The developers add rich, lively sounds that transport users into the events on the screen. Ready-made sound accompaniment can be borrowed from sound libraries, in some cases music is recorded specifically for a particular one. Sound design can use not only real sounds, but also artificially created sounds.
Game prototyping
The stage is not necessary in the creation of all video games. Through prototyping, fundamentally new game features and mechanics are tested for viability. The prototype saves the game from risks and helps to improve the chips introduced into the gameplay.

The prototype is a kind of draft of the game and its features or parts. For characters it will be a static representation of the character from different angles, for game mechanics prototyping is a bit more complicated.
Gameplay prototyping involves the development of a billet for a game that can function to test existing hypotheses regarding certain features introduced into gameplay. Prototyping is also used in rendering game graphics.
Video game testing
Once the story, graphics, gameplay, and software framework of the game have been brought together, the creation of the video game is almost complete. But testing is required to identify possible bugs in its operation, plot inconsistencies, gaps in player motivation, and graphics flaws.

Professional gamers are often hired to test games, and with their experienced eye they can immediately see the missing details of gameplay. By performing trial play sessions, they identify weakly developed points as well as report software bugs. This allows the game to be finalized and released without technical, story, graphical and other errors.
Launching and promoting a video game
KOLORO’s marketing team is in charge of launching, promoting the new game product on the market. For this task, we study the target audience, their requests, the main and demanded market trends. After that comes the launch of advertising for the new game, which is carried out on all available sites.
The promotion includes a demonstration of the new game’s features. The user can see a clip for a couple seconds, screenshots or will get to test the game for a few hours with access to all options. The demonstration is more often attended by journalists, company employees, and active users. Presentation combined with a marketing strategy allows you to maximize your effectiveness.
Techniques for creating turnkey games
The finished game is a layered product. Game designers and developers use different tricks to achieve integrity. We’ll tell you about some of them:
Minimalism in the creation of the finished game
As one of the gaming trends in 2020, minimalism simplifies gameplay and enhances immersion. For example, in the game FOTONICA, only one key is used for control. The game is an endless run around the world with simplistic graphics. Nevertheless, it’s almost impossible to tear yourself away from it.

Minimalism also uses simplified character motivation, reduces the number of enemies, and minimizes learning. As a result, the finished game is concentrated and rich, emphasizing the player’s focus on the main goals of the game character. Minimalistic games are able to give a complex gameplay experience due to the contrasts and accents used.
Appeal to human emotion as an important part of game design
If a playmate is captured in a game, the player subconsciously rushes to rescue him or her. This plays into the hands of the game designers and gives them a way to distract the player from the incompletely drawn locations. Reception is also used in Last of Us, when Ellie is kidnapped and it’s up to her partner to rescue her.
The development of the finished game should focus on creating a specific emotional experience for the player.
Compatibility of gameplay and character motivation in the creation of finished games
A common mistake novice game designers make is to tell one story in cutscenes, but make you play another.

If the hero of the game is a kind and helpful guy, you can’t make him kill enemies in packs once the gameplay starts. A similar mistake was made in Uncharted.
Open world as a gameplay design option
Using an open world without loading locations improves the feel of the game. Creating a turnkey game with a ready-made world is more difficult, but the game is more interesting. Going from outdoor to indoor without waiting for a load time allows you to stay on top of your game. For example, in Assassin’s Creed Unity, the player moves quietly between locations.

Creating a turnkey game with a seamless world will allow you to achieve 100% immersion of the player in the gameplay, although it will make the task of developers more difficult. But it is the open-world games that usually become the best sellers in the gaming market.
There are other techniques for creating turnkey games. For more details, see our article on creating a seamless world and our article on the impact of character motivation on game immersion.
Order game creation in KOLORO
KOLORO is a team of professionals who skillfully translate customers’ ideas into game reality. We use the best experts in the game design industry to create the game.
A comprehensive approach to solving all issues and a perfect product at the finish line is the result KOLORO works for. Game designers, marketers and project managers will do everything to make sure that the creation and promotion of the game will bring you the expected income. Any questions? Ask them over the phone or email us.