3D packaging visualization and realistic label renders from KOLORO
An original, beautiful package design and an unusual label can be a reason to buy your product. Today, original packaging that attracts the attention of the buyer has become a competitive advantage. An increasing number of consumers are favoring a more interestingly designed product on the shelf. In addition, the following are very important: convenience of packaging, its manufacturability and consumer properties, cost price.
Therefore, packaging development and label design is a responsible business that requires no small effort and creative ideas.
In addition, the design of packaging, its graphic component is not all, creating modern packaging should not forget about the technical requirements for it. In order not to lose sight of anything in the pursuit of originality, modern manufacturers use modern 3D-modeling and 3D-visualization technologies when developing packaging.
3D visualization is the process of creating high-quality realistic images of the object, according to its 3D-model with the help of special computer programs.
3D visualization of packaging is a graphical representation of future packaging in three-dimensional space, creation of an exact copy – 3D-model of packaging.
Developing complex packaging and label designs is already almost impossible without 3D visualization and the services of a visualization studio.
Why do you need 3D visualization of packaging and labels?
Why do you need 3D visualization of packaging and labels? The answer is simple.
Visualization is the engine of commerce.
Especially if you use images obtained by 3D visualization in advertising. 3D-visualization is a bright, unique and memorable means of product promotion, which allows to increase sales, form visual perception and brand image among potential consumers. 3D renderers allow you to create images and scenes that don’t exist in nature.
The packaging model in 3D-format will allow you to see exactly the results of your project even before the start of production, to see how the final product will look like, its shortcomings, to make corrections and assess the possible risks of the project with minimal costs.
Renderings of packaging in three-dimensional space will allow you to consider the packaging from all sides, every centimeter of it, to evaluate all its parameters, color scheme, graphic design, location of design elements and the atmosphere of the modeled object. Making adjustments to the packaging model is simple and minute.
Design and visualization are becoming virtually unbreakable steps in the packaging creation journey. It is much cheaper to create a realistic image than to produce a prototype, which is very important at the stage of coordinating the design and geometry of the package.
The same applies to the label as part of the packaging. The label tends to complement the packaging, making it more attractive and saleable. Label visualization will allow you to evaluate and correct each element of the label, choose the right colors, optimally place inscriptions and corporate identity elements, get a real copy of the future label.
High-quality images – 3D-renders obtained in the process of visualization creation can be conveniently used in product advertising and presentation materials.
Examples of successful 3D advertising visualization
Original advertising visualization from Macallan and vodka TM “Prime”
Extravagant 3D visualization of SKYY Vodka and bright advertising visualization of Osinka vodka
Creative rendering of Belaya Akula vodka and Kholodny Yar vodka on wheat fields
Programs for creating renderings (3D visualization)
1. AutoCad
AutoCad is the world’s most widely used product for creating 3D renderings. It allows you to visualize objects of various complexity in a qualitative and simple way, and in addition, makes documentation. The main purpose of the software product is design and drafting.
2. 3D Studio Max
3D Studio Max is a multifunctional professional program for working with three-dimensional graphics. Allows you to create visualization of absolutely any even the most complex objects, has a wide range of modeling, allows you to create objects of any shape.
3. Artlantis
Artlantis is a unique program for creating 3D renderings, it is quick and easy to work in it, but despite the simplicity you can get high quality photo images of the object, realistic scenes, animations and virtual panoramas. In addition, the program has an intuitive interface and powerful management tools, making it a “must-have” program. Artlantis is used by more than 75,000 designers and architects in more than 80 countries.
4. Archi CAD
Archi CAD is a software product designed to develop any architectural and design solutions. The program allows you to simultaneously work on the project and prepare related construction documentation. The program stores all information about the projected object – all plans, perspectives, sections, list of necessary construction materials.
5. PRO100
PRO100 is a software product for designing furniture and interiors with instant stereoscopic scene visualization. The program is professional, easy to maintain, multifunctional, with a simple interface. Gives you the ability to build your own libraries, design with dimensioning, and use pre-built modules.
6. 3D Studio VIZ R3i
3D Studio VIZ R3i is a program for creating 3D models, renders and animations designed for interior designers, architects, civil engineers, landscape engineers. Supports the following data formats: AutoCAD, AutoCAD Architectural Desktop. It can be used to quickly prepare presentation materials or create a sketch project.
7. Lightscape
Lightscape is a program for designers and architects working with AutoCAD or 3D Studio MAX/VIZ, which allows you to create high-quality renderings and work on lighting design. The program has its own high-precision toning algorithm to account for the propagation of light energy in space. The program also contains libraries of real light sources, libraries of materials and objects from the world’s leading manufacturers. Supports photometric formats: IES, CIBSE and LTLI and OpenGL. Allows you to create interactive games and VRML virtual worlds with a high degree of realism.
Applications of three-dimensional visualization of packaging and labels
Advertisement
80% of commercials and promotional products are created using 3D visualization. The use of visualization in advertising does not just make advertising bright and attractive, with the help of visualization can be realized in life simply fantastic, incredible and unreal actions, events and plots.
POS materials
Images obtained by 3D visualization (3D renders) are ideal for creating bright, unifying company and brand POS-materials. Product catalogs, booklets, stands, advertising constructions created with the use of photorealistic images of goods not only get a competitive advantage and stimulate customer demand, but also simply delight the eye with luxurious high-quality graphics.
Web design
Web design applies 3D visualization not only in website design and website chips, but also in presentation videos, online advertising, animated objects, etc.
Stages of 3D visualization and creation of 3D label renders
The basis for creating a visual image of an object is its 3D model, therefore
Stage 1 – Modeling and creation of the model geometry.
2 Step – Selecting the texture of the object. The selection of materials is carried out to create the texture of the model, giving the model more realism.
Step 3 – Determining the observation point and setting the light. Selecting tone, brightness level, adjusting sharpness and depth of shadows, and selecting an observation point.
Stage 4 – 3D visualization and rendering. Adjusting the display parameters of the 3D packaging model – refining the graphics, using graphic special effects. In addition, the visualization settings are detailed at this stage.
Stage 5 – Collaging. Combining several photo images of different styles into a single composition.
KOLORO visualization studio will help you with both packaging and label design and visualization of packaging, labels in three-dimensional space. In addition, the company’s expertise enables it to create realistic 3D models and prototypes of the highest quality products.
