COMMERCIALS PRODUCED FOR THE 2018 SUPERBOWL
The Super Bowl (the final game of the National Football League) is the most popular televised event in the United States, drawing more than 100 million Americans to their television screens. Every year, the world’s biggest brands shoot a special ad that they show at halftime for insane amounts of money (in 2018, for example, […]
ADVERTISING STORYTELLING, OR HOW EMOTIONS CAN TEAR YOUR LOGIC TO SHREDS.
Emotions are the most accessible and budget-friendly attraction. We share our experiences, talk about defeats or good fortune. In our listener it all evokes emotions, and they can kill any argument. In 1979, influential real estate developers decided to turn one of Oregon’s picturesque towns into a ski resort. Organizers even held a large conference […]
CANDY BRAND LEGENDS
Many of us love beautiful stories that inspire and delight. Successful companies know this. So, behind every successful brand there is a legend – Brand Story. It’s the emotional halo of the product. Legend breaks the label of “advertising,” engages the audience, and evokes empathy. The consumer doesn’t protect themselves from the story like intrusive […]
BRANDING OF MOBILE OPERATORS’ STORES: UKRAINIAN EXPERIENCE
2015 was a watershed year for the Ukrainian market of telecommunication services: the 3G era began. The introduction of the modern mobile communication format required mobile operators to update their brands. The need for rebranding for the two companies was also driven by changing public sentiment. And the change of logo and name of another […]
TRENDS IN MARKETING AND BRANDING 2018
More innovations to come! More breakthrough events and rule breaking! Here’s what’s in store for us in the years to come. This goes for marketing with branding as well. The now relevant channels of communication with consumers will no longer play such an important role. Changes will occur at the intersection of areas and industries. […]
BEER MARKET IN UKRAINE: 2017 RESULTS
The Ukrainian beer market is important, if only because one job in the industry creates up to 10 jobs in related industries. The beer industry is one of the most modern, as producers strive to subordinate standards to the latest technology. The peculiarity of the Ukrainian beer market is that four international companies hold the […]
