AGROHOLDING LOGO DESIGN - Koloro.com.ua

AGROHOLDING

LOGO DESIGN

WORK PACKAGE FOR AGRICULTURAL HOLDINGS

HISTORY OF COOPERATION

In spring 2017, we were approached by Terra LLP, one of the largest breeding cattle reproducers in Kazakhstan. The company’s plan was to introduce its product line to the retail market of Kazakhstan and neighboring countries. In order to make a bright statement about itself, the company together with the branding agency KOLORO undertook to develop a corporate identity and create a new design for the line of meat products. After the successful completion of this project, both parties were satisfied with the cooperation and launched another project.

Terra LLP is a part of agroholding, which consists of 4 companies: Toguzak grain products combine (drying, packing, storage of grain); AK Bidai-Agro (cultivation of grain crops); North Agro N (breeding reproducer of Aberdeen-Angus breed); Terra (fattening site of Aberdeen-Angus breed). The KOLORO team had to create a common logo for the agroholding and individual logos for each of the areas. It was required to come up with a logo in a unified style and differentiating elements to show the belonging and individuality of each company.

LOGO DEVELOPMENT

Before starting to create visual concepts, our marketers conducted in-depth desk research and studied international and sub-regional trends. We also familiarized ourselves with the corporate identity of our competitors so that we wouldn’t accidentally repeat someone else’s identity.

The holding company’s logo reflects the essence of the company – the “tick” sign is sharp, flat, clearly drawn. This shade is chosen from 15 variations of close blues and blues, with a focus group test. It best reflects naturalness and naturality – the key emotions that were required for this project.

Each of the lettering options has its own takeaway element. For the overall logo, it is a gear – a symbol of a smoothly working mechanism.

Before starting to create visual concepts, our marketers conducted in-depth desk research and studied international and sub-regional trends. We also familiarized ourselves with the corporate identity of our competitors so that we wouldn’t accidentally repeat someone else’s identity.

CORPORATE BRANDING: FONT SELECTION

We chose 2 kinds of fonts. Bebas Neue is a chopped sans serif font that is suitable for headlines and good for navigation. PF Din Text Pro is a typeface with a history, hailing from Holland. It’s simple, legible and versatile. Like Bebas Neue – Din Text is a sans serif font, which increases the readability of the text.

DEVELOPMENT OF THE AGROHOLDING'S IDENTITY: COLOR SCHEME

The palette of the logos was chosen calm, not shouting. It was important to separate the directions while leaving the meaningful message in them. Thus, the fattening site received a green color scheme, the breeding reproducer – red, the grain products combine – warm orange, and the grain crops enterprise – beige-yellow.

OUR RESULTS:

Agroholding “Grain Industry” has a recognizable identity, with which it is easier for them to conquer the markets of Kazakhstan, China and Russia. The corporate style is sustained, integral, and copes with the main task – to visually unite the company’s divisions, telling about the company’s professionalism, reliability and quality of products.