What you get when you ask us to develop a lineup of titles:
A product line is a range of products from a company’s overall product line, united by a common concept, functionality, consumer audience or similar price category. An expanded line of items is necessary for a company that wants to increase its profits along with an increased assortment. Even more it is needed by buyers who want to be able to choose. In order to prevent the customer from choosing between you and a competitor, you need to offer them more than one product. We need to develop a lineup of titles. And it doesn’t matter if you need chocolate with a little more milk than what you already sell. The product needs to be strengthened by offering more than the consumer needs . Brands die if they give up on differentiation. So how do you give a product its own identity while still being part of the mainstream? Just like parents do at the beginning of their child’s journey – give them a name.
The leading branding agency of Ukraine KOLORO will help you to develop a line of items. We won’t make different products for you, but we can make your products different.
YOU GET
Logo visualization
Guarantee of uniqueness
Registration consulting
Attractive name
More than 1,000 options
Logo visualization
Guarantee of uniqueness
Registration consulting
Attractive name
More than 1,000 options
Logo visualization
Name of the product line: what influences the cost
- Whether the name of the product line will be registered with or without the brand name. Registering with a brand name will be much easier.
- Total number of titles. The more of them in an order, the cheaper it will be to order product line naming.
Develop a product line name: steps
Our experts will develop the name of the product line in several steps.
1. market analysis, consumer and competitor research.
At this stage, our experts will conduct a comprehensive analysis of the market, studying its structure and current trends in detail. They will analyze the target audience to build a portrait of the consumer. Marketers will study competitors in detail, identifying their strengths and weaknesses.
Example: Market research of baby hygiene products.
2. Internal brand and company audit.
Specialists of the company will study in detail all the pros and cons of the brand, and make a characterization of it, creating the ground for the development of the name.
3. Title Generation.
Based on the available data, we will come up with over a thousand names. It’s a completely creative phase. It’s run by our team of copywriters and marketers.
Example: Developing a name for the umbrella brand “Yako”.
4. Select the top 15 options to choose from and create accompanying texts for them.
5. Visualization of the naming ruler in a natural environment.
We model an image of a product, apply a texture to it and place it in a natural environment (on a shelf in a store, a table with other products, etc.).
6. Interviews with the target audience.
We will create a focus group of people from the target audience. Based on the results of the survey, we will make a rating of the most attractive names.
7. Selecting the final option.
From all the options presented, you choose your favorite product line names.
How to create a product line name
- A title is a promise of something new. Whether it’s a nice smelling perfume, the latest generation tablet or a child’s toy. It should not just tell the consumer about the product, but should summarize the experience. Developing a name for a product line is not easy, but there are many proven ways that you can use.
- Most often, the names are descriptions of product characteristics. For example, shown in the photo below, a line of cheeses from Globino (whose brand was developed by KOLORO). The name of the product line is simply the names of the cheese varieties.
3- The name of a product line is sometimes a combination of features and creativity. For example, the names of Yves Rocher lipsticks (Red Berry, Pink Camellia, Lilac Carnation, etc.) describe its colors, but do so in a bright and memorable way.
4. Often a company wants to communicate the geographic origin of a product. For example, the brand “Alan” has Krakow, Odessa, Tyrolean, Italian, Moscow and other sausages, which are named in honor of the city or country.
5. Many companies use associative names. Their task is to evoke certain emotions and moods in consumers. For example, the line of “Ice Rodnik” vodka names presented on the photo, the name and brand of which was also entrusted to KOLORO to develop. “The freshness of the rivers,” “The purity of the dew,” “The breath of the mountains” are typical name-associations.
6. There are many more ways to develop a name for a new line: combinative, alliterative, using name-names, diminutive names, oxymorons, metonymy, etc.
To create a line of items and develop a name for it, you need to consider many factors. You can order naming of a product line at KOLORO branding agency.
Why ordering a line of titles from us is a great idea?
- KOLORO has over six years of successful experience in naming, brand design and research.
- When you commission us to develop a line of names, you’ll get thousands of ideas from the country’s best marketers to create the most appealing name for consumers.
- We will present you how the name will look likein real life (including a rough visualization of the logo on the packaging).
- Provide consulting services for trademark registration.
- By choosing us, you can rest assured that the name of the new line will be unique and free to register.
The path to success begins with the first step. Take it together with KOLORO!
