Industrial design studio – a promising direction of development!
In the article, read about the following:
- Current situation on the industrial design market.
- Demand for industrial design.
- Problems of domestic industrial design.
- Prospects for the development of the market of industrial design services.
Today design is not just designing objects around us, it is creating new consumer needs, searching for identifying elements, discovering new styles and trends.
In Europe, design is already based on anthropological research (lifestyle, human behavior, consumption process), as well as on human psychology. In Ukraine, industrial design and design in general has not reached this level yet, although there are many attempts and people interested in this topic.
Ukrainian design studios have already repeatedly emphasized the steadily growing demand from entrepreneurs for industrial design services. Moreover, ready-made industrial design products are already being sold on the domestic market: stationery, purification filters, microwave ovens, TV antennas, etc.
For the same design studios promdizayn become a priority and companies are formed whole departments working in this direction, although recently design studios were engaged only in graphic design and interior design.
What is the rationale behind the demand for industrial design?
The emergence of demand for industrial design services is due to several reasons:
- Id. Every entrepreneur starting his activity, first of all, faces the question of organizing an effectively functioning production and sales system, and only after that there is a need to create elements of identity: corporate identity and unique products. It is now that Ukrainian entrepreneurs are approaching this phase.
- Assortment. Assortment monotony of the modern market. The uniqueness of the product in such conditions is becoming more and more relevant, putting an identifying logo of the company on the product is no longer enough, it is necessary to have unique functional properties of the product, which can be obtained only with the help of industrial design.
- High cost of services of foreign designers. The high cost of industrial design services of foreign design companies, which is the reason for the growing demand in the domestic market.
Problems of domestic industrial design
Many companies, when faced with the need to create a new technical device, apparatus or simulator, first try to develop a design on their own, but by experience, this does not work out well, and companies turn to professionals, i.e. designers.
The main problem and difficulty faced by designers is “to turn a drawing into a finished product”. Designers create a design of a future product, laying down all the parameters and technical characteristics of the product, but, unfortunately, it is often impossible to reproduce anything according to the designed parameters. In order for the product to be really qualitative, durable and even safe – it is necessary to change these parameters – to increase the wall thickness, to change the holes, etc. And, sometimes, in this process, the original design changes beyond recognition, at the sight of which designers morally “faint”. But, rest assured, experience-hardened designers always get up from this “faint” and finalize the object to the state of perfect functionality.
And further – the quality of the finished three-dimensional design model depends only on the manufacturer. If he uses all recommendations for materials and technical characteristics of production – the success of the new product will be guaranteed, and if he decides to save money – he is likely to get the expected result exactly as much as he used the opportunities offered by the industrial designer.
The main difficulties in the development of domestic industrial design are quite understandable: lack of experience, lack of a proper production base, the market is in its infancy. But, according to the forecasts of design experts, all these difficulties will soon be overcome by domestic masters of design.
Why?Because our companies have a number of competitive advantages over foreign firms.
Prospects for the development of the industrial design services market
Analysts predict a bright future for domestic industrial design!
Firstly, it is a lower cost of the services provided.Secondly, it is much easier for Ukrainian entrepreneurs to cooperate with people who speak with them “in the same language”, who know the domestic consumer, with people who can get into the heart of the matter and see the problem from the inside. The communication advantage of domestic designers is undeniable!
Industrial design will be involved in many industries in the near future: special defense, communication equipment, sports equipment, medical equipment, furniture and interior items, home and office products, security systems, etc.
In addition, domestic industrial design is actively supported by the state. This is mainly expressed in the training of qualified specialists at universities, as well as informing entrepreneurs and manufacturers about industrial design services.
Industrial design studio KOLORO offers industrial design services. We have extensive experience in the field of industrial design (detail design, product design), as well as technical design. Our designers and process engineers have the professional knowledge and experience necessary to create quality industrial design.KOLORO alsocooperates with highly qualified manufacturers in the field of industrial design.We will minimize your time and material costs!
