Creating a branded character with KOLORO is:
A brand character is a character with an individual appearance, personality and habits, through which a brand communicates with consumers. A brand character helps a company to stand out among its competitors and attract customers. He is the “face” of the brand on a par with the name and logo. To create a character, images of people, animals, plants, fictional creatures and inanimate objects are used. Each of the brand characters has its own, easily recognizable personality. This helps to personalize the brand and the target audience remembers it better.
YOU GET
Emotional engagement of clients
Advantage over competitors
Fulfillment of marketing objectives
Unique image of your company
Customer communication
Emotional engagement of clients
Advantage over competitors
Fulfillment of marketing objectives
Unique image of your company
Customer communication
Emotional engagement of clients
What the price of creating a branded character depends on
- From the type of character: 2D or 3D. The price of a 2D character will be lower.
- The detail and elaboration of the image. In 3D drawing, this is affected by the number of polygons (the elements that make up the model). In 2D – the number of colors and shadows.
- Character Mobility. A branded character can be static or animated. When animating it is necessary to customize the “skeleton” of the character and control elements. Therefore, animation is paid separately.
Stages of creating a branded character
1.Preparatory phase:
- an internal audit of the company’s features;
- comprehensive market analysis;
- consumer and competitor research;
- Developing a character idea based on the findings.
2. character fabrication:
- rendering of 3 variants of the character (taking into account positioning);
- finalization of the final version and visualization on the main media (website, documentation, products);
- the final drawing of the character.
Branded characters: types
- Vector (two-dimensional). Such images are created using lines. Vector drawing is easy to scale without loss of quality. It is difficult to achieve a realistic image in it, so vector is often used for stylizations. Vector corporate character can be used for printing flyers, booklets, business cards, promotional materials and logos.
- Raster (two-dimensional). When creating raster graphics, pixels (rasters) are used. Therefore, you can create a branded character of almost any complexity and detail. Raster helps to make the image more realistic. In addition, you can use smooth color transitions. The main disadvantage of 2D-characters – for each new position of the hero must create a new picture. Raster characters can be used for printed products, cartoons or illustrations.
- 3D (three-dimensional). To avoid making multiple sketches of the same character in different poses, you can create a 3D character. It can be made incredibly realistic. 3D characters can be animated. It is convenient to use them in commercials.
KOLORO branding agency will design a branded character that consumers will remember!
Why you need a branded character
Branded character is used to promote goods and services from different areas. It can demonstrate the advantage of the brand and its differences from competitors. A branded character, which was created taking into account the peculiarities of the target audience promotes emotional involvement of the buyer.
Information presented on behalf of a character arouses interest and sympathy. Communication with a character is more comfortable for many consumers than with a faceless company. Information about the brand, received in a game form is well perceived by people. For example, in order to establish contact with consumers, Procter & Gamble company has started a profile of the character Mr. Gamble in social networks. Proper. On behalf of the character, the company talks about brand news and communicates with customers.
Branded characters resonate with customers, encouraging them to be more active. They help sell products in a softer way. Branded characters are not as irritating as aggressive advertising.
A branded character helps to create a positive image for a company. For example, many people dislike insurance firms because they are associated with unpleasant situations. The British insurance firm Churchill decided to improve its image by commissioning the development of a branded character. It became an English bulldog. He symbolizes the friendliness of the company, its responsibility and readiness to help at any moment. The cheerful dog evoked a positive emotional response and attracted customers.
Creating a branded character helps brands that offer products and services for children. It generates attachment because it is perceived by children as a friend. Children easily transfer affection from the child character to the brand. Children have fallen in love with many branded characters like Quickie Rabbit, Ronald McDonald and others.
Contact KOLORO branding agency and increase your brand awareness!
Creating a branded character with KOLORO: what you get
- A memorable image that will increase brand and product awareness.
- Communicating with the consumer because the branded character can be sent to various events.
- The love of consumers across multiple generations.
- Differentiate yourself from competitors and increase recognition.
- Increasing the company’s profits.
Development of a branded character requires a comprehensive approach. Contact KOLORO branding agency , we will create a character that will make your brand unforgettable!
