CORPORATE CLOTHING DESIGN

Employee uniforms from KOLORO are:

Corporate clothing is an important element of a brand’s image. When interacting with company representatives, consumers pay attention to how they are dressed. The right staff apparel helps build a positive brand image in the minds of the public. Employee uniforms are one of the visual elements that a brand is associated with. Consumers tend to associate corporate apparel with large, well-known companies. The right design of corporate uniforms strengthens the client’s confidence in the professionalism and skill of the company. A single staff corporate identity unifies the appearance of employees and reinforces a sense of brand reliability.

According to research, 73% of people surveyed said that branded clothing advertises a company better than television or newspaper ads.

YOU GET

Uniforms appropriate to the requirements of the profession

An effective element of brand promotion

Unique design

Vivid emotions

Uniforms appropriate to the requirements of the profession

An effective element of brand promotion

Unique design

Vivid emotions

Staff uniforms: what the price of design depends on

1. The structure and hierarchy of human resources in a company. Within the same company, people occupy different positions and perform different duties. To differentiate between employees in different positions, several variations of work uniforms are needed.
2. Professional uniform requirements. Depending on the working conditions of the company’s employees depends on the material from which the work uniform is made. Additional elements are provided for some positions. For example, bags or backpacks.

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Stages of creating a corporate clothing design

1. Internal audit of the client company. Study of the sphere for which they create staff clothing and the peculiarities of brand positioning.
2. Market Research. Analyze competitors and target audience preferences.
3. Development of three design options for corporate clothing based on the analysis. The design will be tailored to the company’s specifics. After the presentation, the client will choose the best option.
4. Creating patterns based on the selected variant for sewing employee uniforms.
5. Fabric and color selection. They should be in line with the brand positioning and be psychologically sensitive.
6. Selecting a headset that will emphasize the uniqueness of the company.
7. Design of badges and company logo. Choosing an element of corporate apparel and where the logo will be appropriate.

You can order corporate clothing in the agency KOLORO. Bring your company to the attention of consumers!

Advantages of creating staff apparel

1. Mobile advertising. With the uniform, a company employee can be recognized as a company member anywhere and anytime. Once out of the workplace, the employee provides advertising outside of the office. The work uniform is able to advertise the brand at various events: exhibitions, presentations, conferences.
2. You will be remembered. The more often consumers see a company name, the more likely they are to remember it. Brand identity in employee apparel is more memorable than just the name and helps a company gain a foothold in the mind.
3. Visible from afar. Corporate style clothing allows you to immediately distinguish the company’s employees in the crowd. This is especially important in large retail outlets where there are always a lot of visitors. Staff visibility helps improve service.
4. Improves the corporate culture within the company. Corporate identity in employee apparel ensures staff loyalty. The uniforms make it easier for people to associate themselves with the brand they represent. Employees feel like they are part of the same team.
5. Identification of employees within the company. The design of personnel uniforms helps to distinguish employees with different levels of responsibility and with different duties.
6. Increases the level of security in the company. The corporate style in the personnel’s clothing allows to find outsiders on the company’s territory at a glance.
7. Helps employees to separate everyday life from work life. Uniforms increase concentration and help to organize workflow. Employees of companies note that corporate apparel makes them move more quickly into their job duties.

Corporate-style clothing can include a variety of items: polo shirts, t-shirts, sweatshirts, pants, aprons, and hats. Such a wide range of choice allows you to choose the corporate style of staff clothing with the company’s specifics. For example, designer Christian Lacroix designed the uniforms for Air France flight attendants. Belts, gloves and silk scarves emphasize French elegance and sophistication.

When deciding to order corporate clothing, you need to consider the changing seasons and the number of pieces of clothing needed.

There are areas in which a work uniform is a prerequisite for employment:

• restaurant business;
• hotel business;
• beauty industry;
• Medicine;
• retail chains.

Staff apparel is another way for a brand to tell the consumer about itself. It’s very important that customers get the right message. Foreign companies have long enjoyed the opportunity to order corporate clothing. Otherwise, the design of staff uniforms can be designed with errors, affecting the success of the brand.

Employee uniforms should be designed with the specifics and needs of a particular company in mind. The design of personnel clothing is influenced by other elements of the company’s image: logo, corporate identity of the company. Then it gives the impression of the integrity of the company.

What will you get by ordering a personnel uniform at KOLORO?

1. A team of marketers, copywriters and designers will develop a unique form design according to the company’s needs.
2. Positive brand image in the minds of consumers.
3. Clothing that takes into account the requirements of the profession, seasonality and working conditions. We’ll come up with the best options.
4. A tool to help make a company memorable.

The unique design of the corporate uniforms will help the company attract the attention of new consumers. Contact KOLORO and we can help you make the right impression on your customers!