TRENDS IN THE JUICE PRODUCTION MARKET
According to Pro-Consulting, each Ukrainian drinks no more than 10 liters of juices and nectars per year. This indicator is 3 times less than in the European Union countries (30 liters per year), while in North America the average juice consumption per capita reaches 50 liters per year. The Ukrainian juice market shrank strongly in […]
CHOCOLATE NAMING: 10 EXAMPLES, 5 TIPS AND 4 MISTAKES
Chocolate manufacturers strive to find a unique name that tells consumers all the strengths of the brand and makes them want to buy the product. Naming is one of the most demanded services at KOLORO branding agency. In this piece, we’ll share ten successful examples of chocolate naming, provide tips on how to create a […]
THE TREND TO CARE ABOUT THE ENVIRONMENT: WHO USES IT IN MARKETING
Every major corporation cares about its image in the society that allows it to spread the people to it. A global trend in recent years is green marketing. It was picked up and developed not only by foreign companies, but also by Ukrainian ones. 54% of senior managers from around the world, cited the opportunity […]
ANALYTICAL REVIEW OF THE PLASTIC TABLEWARE MARKET
Disposable fast food utensils have long since ceased to be just containers for transporting delicious and hot food. Packaging is a powerful marketing tool that entices visitors as much as the aroma of a freshly cooked burger. The market of disposable tableware for fast food in Ukraine has changed over 2016-2017. Many companies estimate market […]
ORIGINAL MILK PACKAGING: UNCONVENTIONAL SOLUTIONS
Do you think that unusual packaging is only created for a rare product? Designers who have developed concepts for milk cartons may disagree with you. A milk bottle that resembles a beer bottle or a bottle with a hole in the middle is not the limit of creativity. We suggest you see for yourself. Branding […]
CANDY BRAND LEGENDS
Many of us love beautiful stories that inspire and delight. Successful companies know this. So, behind every successful brand there is a legend – Brand Story. It’s the emotional halo of the product. Legend breaks the label of “advertising,” engages the audience, and evokes empathy. The consumer doesn’t protect themselves from the story like intrusive […]
TOP 5 UPCOMING MARKETING EVENTS NOT TO BE MISSED
In the near future in Ukraine will be held events that will be useful to everyone who is somehow connected with the sphere of marketing, advertising and PR, business owners, as well as those who have their own Internet projects. Especially for you we have made a selection of events so that no event will […]
CREATIVE PACKAGING: A GLIMPSE INTO THE FUTURE
Today, no one can be surprised by creative packaging. Mankind wants something innovative, unusual, supernatural. Some manufacturers can already boast original packaging for their products, but most of the non-standard ideas are still projects. Aromatic, luminous, multifunctional, smart packaging – according to forecasts, all this will be actively used in the future. Edible packaging […]
