MARKET OVERVIEW OF THE CONFECTIONERY PACKAGING MARKET
Individual packaging is a necessity for confectionery products. It is required not only for hygienic conditions, convenient transportation and longer shelf life, but also for the external attractiveness of the product. The segment of packaged confectionery products is leading the way with a steady preponderance in production, and consumers also favor it. Packaging requirements for […]
STRONG REVIEW: ALCOHOL MARKET IN UKRAINE
Alcohol Research in Ukraine will tell you what is happening in the industry after the devaluation of the hryvnia and what difficulties producers are coping with. You can read about the beer industry here. We also wrote an overview of the vodka, wine and cognac market for 2008-2014. Alcohol market in Ukraine Ukrainian products account […]
DEVELOPING A MEDIA STRATEGY: HOW THE TOP 15 DO IT
If there’s one thing to learn, it’s definitely from the masters. We have ranked the 15 most successful brands of 2016 and will tell you how the best of the best run their promotions, what they offer to customers and how they make marketing strategies. Read carefully! 15. Cisco: business model development The 15th […]
BRAND DESIGN 2016: BEST, WORST AND CONTROVERSIAL EXAMPLES
In order to come up with the right design solution, you need to look through a good hundred examples of how it was done before you. We publish a translation from the online resource Co.Design about the best and worst corporate identity redesigns. And here you can read about the logo redesigns that shook the […]
SUNFLOWER OIL MARKET RESEARCH IN UKRAINE
Sunflower oil production is one of the key sectors of the agricultural complex in Ukraine. Over the past 15 years it has transformed into a powerful industry, the profitability of which is constantly increasing. Read more about how sunflower oil production in Ukraine is developing today in our material. Information for 2008-2013 can be found […]
FORWARD TO THE PAST: RETRO LOGO REBRANDING
The dynamic market makes new demands, so brands need to change their strategy and image in the eyes of the audience. The new trend in the logo world is retro rebranding. The world’s leading companies are returning to previous versions of corporate identity. We publish a translation of the DigitalArts article “Why logos are going […]
TEA MARKET RESEARCH IN UKRAINE
Tea is a familiar component of cold evenings and friendly gatherings. Every year more than 20 tons of tea are sold in Ukraine, and each Ukrainian drinks about 0.5-0.6 kg of tea. In 2017, tea was included in the consumer basket of Ukrainians for the first time, however, in a smaller volume – 0.4 kg […]
ALCOHOL DESIGN: 8 TRENDS YOU’VE MISSED
Alcohol bottle design has the main purpose of standing out. There are so many wines, beers, cognacs and other spirits on supermarket shelves that it’s easy to blend in. Developing a unique alcohol packaging is much more difficult. Research & Branding Group conducted a survey on the choice of alcohol in Ukraine. About 60% of […]
