RETAIL BRANDING OF RETAIL CHAINS: MINIMARKET DESIGN
Trade network corporate identity: why it is needed In retail, the atmosphere of a place works for image and for sales. Corporate identity is responsible for the image of the place and the customer’s impressions of it. Color scheme, fonts, pos-materials – on the basis of these elements a person forms a primary impression of […]
HOW TO NAME A FURNITURE COMPANY: CHECKLIST, 7 APPROACHES AND 9 EXAMPLES
Today we continue our series of articles on naming. We have already written an introductory article where we described 12 ways to come up with a company name. We also have material with examples for naming a clothing brand, a chain of stores and a restaurant. This time we will talk about naming a furniture […]
VAPING LIQUID DESIGN: 10 EXAMPLES OF LABELS AND PACKAGING
In the previous article we wrote about branding of electronic cigarettes, vape liquids and vape shops. Today we will dwell more on the design and features of vaping liquid packaging. Immediately it should be said that liquids – a product with a high margin, the net profit of the manufacturer is from 30 to 50 […]
10 RETAIL TRENDS YOU CAN’T IGNORE
Retail, like all other business sectors, is changing under the pressure of new technologies and the arrival of a new generation of customers. This is reflected in the style of doing business and its profitability. Below we outline 10 key trends that have already taken effect and those that are just gaining momentum. Retail trends: […]
ECO-TRENDS IN PACKAGING AND THE UKRAINIAN MARKET OF ORGANIC PRODUCTS: AN OVERVIEW
Eco-trends came to Ukraine from the West. There they started gaining popularity since the late 60s. The fashion for “Eco” and “Organic” is growing fastest in Western Europe, North America, Australia and New Zealand. The global capacity of the organic market is up to 60 billion dollars. In Ukraine, the heyday of eco-trends came in […]
FAST FOOD BRANDING: CAFES AND STREET RESTAURANTS
Every year the pace of humanity is increasing. Speed is one of the trends of our time. Therefore, fast food outlets are popular among city dwellers. They are associated with functionality and allow you to have a quick and nutritious snack without being distracted from current affairs. Fast food joints are found at every turn. […]
TRENDS IN THE PACKAGED MILK POWDER MARKET: STATISTICS, TECHNOLOGY, DESIGN, MARKETING
Milk powder is produced by drying normalized pasteurized milk. There are three production methods: spray, conveyor and vacuum. The most efficient is the first method, it allows to minimize energy costs and get the highest quality milk powder. Dry milk retains the beneficial properties of pasteurized milk, but has a longer shelf life. Milk powder […]
PACKAGING OF MILK AND DAIRY PRODUCTS: TECHNOLOGY AND DESIGN
Packaging helps to keep the product intact and ensures compliance with sanitary standards. Packaging protects dairy products from the environment. Several factors affect the quality of milk and fermented milk products: Poor packaging can reduce the quality of fermented milk products. For example, dense cardboard packaging lets in less sunlight than clear plastic packaging. So […]
BRANDING AND MARKETING OF CHARGING STATIONS AND CHARGING POINTS FOR ELECTRIC VEHICLES
Electric cars are becoming increasingly popular around the world, and Ukraine is no exception. In 2016, 4 percent of all sold cars in Ukraine were electric cars. This means that every 25th car buyer made a choice in favor of electric cars. Among the brands, Nissan Leaf is the leader. They can be bought from […]
COOKIE PACKAGING DESIGN: FROM A TO Z
Cookies are a popular sweet. In Ukraine, its consumption has been steadily increasing since 2014. This is due to the decline in sales of chocolate, as its prices have increased. Ukrainians are switching to more economical sweets: semi-chocolate and caramel candies, pastries, etc. Packaging is one of the tools to increase the sales of a […]
