BRAND MANAGER MISTAKES
Every year, many new brands appear and disappear in consumer markets, while the popularity of established brands rises and falls. What is going on? Why do some brands successfully market and win consumers, while others do not, even though all brand managers use the same marketing tools? Read about what mistakes brand managers make in […]
LABEL AND BOTTLE DESIGN OF YOUTH BEER BRANDS
The beer market is one of the fastest growing consumer markets. All beer producers can be divided into two categories according to the concept of brand positioning: classic beer brands and brands oriented towards the youth audience. Producers of classic beer brands do not lose the opportunity to attract the youth audience as well – […]
LABEL DESIGN AND REDESIGN IN THE DEVELOPMENT OF GLOBAL BRANDS
Since ancient times, manufacturers have paid great attention to the design of packaging and, above all, tothe design of labels. Even before our era, due to the lack of paper, tiny pieces of leather or parchment with markings were used to create labels. Beverage manufacturers labeled bottles, amphorae or clay vessels. And, with the advent […]
[HELD] A MASTER CLASS FOR THE LVZ OF PETERSBURG
At the end of July, Dmitry Novikov will be in St. Petersburg for a few days. Distillery producers of the Capital of Culture who would like to receive a free consultation on branding in their offices, please inform us of your wish in any convenient way. Dmitry Novikov is a graduate of the Italian design […]
[HELD] MASTER CLASS FOR LVZ MOSCOW (END OF AUGUST)
Dmitry Novikov will spend the last week of August in Moscow. Distilleries in the largest metropolis of the country, who wish to receive a free master class at their offices, please inform about your wish in any way convenient for you. Dmitry Novikov is a graduate of the Italian design school IED (Turin, Italy), winner […]
