Design of exhibition stands by KOLORO company
Participation in the exhibition is a great opportunity for each company to present its product range to potential consumers, customers or partners. The first and one of the most important steps in preparing for an exhibition is the development of stands.
High-quality and beautiful design of exhibition stands guarantees you not only an excellent presentation of the company and its competitive advantages, but also attracts new consumers, strengthens the reputation of the company, its position in the market.
An exhibition is an effective way to promote a company and a great opportunity to make business contacts, for this purpose it is important to present the company or brand to the audience. Quite often you can notice that some stands have many more visitors than others. The secret of popularity of these exhibitors is simple – professional exhibition stand design .
The design of a trade show booth affects the number of visitors who will be interested in your company. At a trade show, you will spread the word about your brand with a booth.
Design of exhibition stands
Exhibition stand – is your business card at the exhibition. The design of exhibition stands directly determines what the sales volume will be and how many new customers the company will win. In addition, it forms the image of the company, makes it more recognizable against the background of competitive firms and is an effective advertising tool. Creative stand design for the exhibition competently realizes the main marketing concepts of the brand and attracts the attention of a large number of visitors to the exhibition.
If you want to exhibit at a trade show so that it pays off and lives up to your expectations, turn to the professionals in exhibition stand design.
The design project of the exhibition stand includes the following elements:
1. Mobile stands;
2. Advertising surfaces;
3. Racks and shelves for displaying company products, showcases;
4. Tables for working with clients;
5. POS-materials (advertising booklets, brochures, catalogs of company products, etc.).
The design of a stand for an exhibition should be competent and thought out to the last detail. A spontaneous approach is unacceptable here. It is important to consider every detail – color scheme of the stand, fonts, rational arrangement of racks and shelves, geometry of the stand, etc. Such an approach to the choice of color scheme, such as based on the psychological meaning of color is not always appropriate. Green color – pleasant for perception and calming, indicates the stability and reliability of the company; red color – the color of strength and power; huge letters – attract attention. Such a course of reasoning is not applicable to the design of a stand for an exhibition, because such decisions can only scare away visitors.
Requirements for exhibition stand design
The design of the booth should take into account:
– dimensions of the exhibition area;
– design of competitive companies, their logos, corporate style features, as well as other elements of brand identification;
– Main idea of the brand, marketing concept and mission of the company;
– Goals and objectives of the company’s participation in the exhibition.
Your trade show booth should work for you!
Types of exhibition stands
There are a large number of different types of exhibition stands. The choice of a particular stand is determined depending on the exhibition site, the company’s participation goals, its overall marketing concept and the brand’s target audience.
Exclusive exhibition stands
A company that has at least once faced the need to design an exhibition stand knows that there are standard exhibition stands, which are not at all diverse. Standard exhibition stands are usually faceless and do not express the company’s marketing concepts.
Therefore, companies that want to stand out from the rest of the exhibitors, as a rule, make a choice in favor of exclusive exhibition stands.
Exclusive exhibition stands are designed specifically for the company-customer, they emphasize the corporate style of the company, its individuality. The design of such exhibition stands is always original and most importantly unique! These booths stand out and differentiate themselves from the rest with their architecture, design, shape and floor plan. Exclusive exhibition stands make the brand recognizable!
Mobile advertising stands
Mobile advertising stands are the structures most often used at exhibitions and product presentations.
Advantages of mobile stands:
– easy operation and transportation;
– convenience;
– portability;
– quick assembly.
3 categories of mobile advertising stands:
1. Umbrellas. Transformable framework consisting of thin tubes that are knotted and joined together to form an overall structure. The principle of assembling the stand resembles the unfolding of an umbrella. Due to the metal strips with magnetic tape in the construction of the stand – it easily retains its shape. The main advantage of such a stand is a large advertising area without joints.
2. Small stands can be banner or roller stands.
A banner stand is a rectangular advertising area on which the graphic and text content of advertising is placed.
Roller stand is a roll-up construction based on a roller mechanism with an advertising photo panel.
3. Frame stands – a folding structure made of frames made of aluminum profiles, characterized by functionality and high reliability. Photo panels are placed in the frames of the stand, which act as advertising space.
Information stand and promotional stand also play an important role at the exhibition grounds. Information stands and promotional stands allow visitors to familiarize themselves with the company’s activities and products, receive and review leaflets and other POS-materials.
Information stands
Information stands can be presented as a billboard, board or tablet with pockets and are traditional interior advertising. The main purpose of an information stand is to convey information about the company to the audience. Such stands necessarily use company symbols, logo and other brand attributes. Promotional materials, company certificates and awards, registration information, etc. may also be posted.
Information stands differ from each other in purpose and design. They can be floor mounted, wall mounted, contain graphic or textual information.
The following types of information stands are distinguished:
1. Replaceable. Stands with changeable filling, actual in case there is a need to change information frequently, to update product samples, brochures and advertising booklets. As a rule, plastic pockets are placed on such structures
2. Stands with protection such constructions give an opportunity to protect information, they have special doors that close with a lock.
3. Floor stands are mobile and very convenient constructions with a metal frame, such constructions are easy to move from one exhibition place to another. Floor stands are often made in the form of prisms and accordingly have 3 advertising areas.
4. Demonstration or exhibition stands – stands for placing the range of company products and its visual presentation to the consumer.
Information stands are the easiest and most convenient way to brightly, beautifully and clearly present information about a brand or company to the target audience.
Pop-up stands are becoming increasingly popular today. The design of the pop-up stand allows you to give the image a three-dimensional look and creates a three-dimensional effect.
Remember, each type has its advantages and disadvantages: standard – the most inexpensive, mobile and informational – convenient, exclusive – the most spectacular.
Preparing for the exhibition you do not need to think for a long time how to design an exhibition stand, trust the experts!
KOLORO branding agency develops designs for:
– information stands and promotional stands;
– reception;
– mobile exhibition stands;
– pop up stands;
– standard and exclusive stands.
KOLORO branding agency will develop for you design of stands with any functional load. We have accumulated vast experience in creating stand designs, so we will do the job at any level of complexity. Each KOLORO booth has a unique idea and new designs. Your booth will become your pride and emphasize the competitive advantages of your brand!
