OLYMPIC MEDALS AND MASCOTS
In a previous article, we analyzed the logos and posters of the Olympic Games. In this material we will consider the features of medal design, as well as talk about the role of mascots in shaping the attitude of the audience to sporting events and the host country. Each element of the identity should organically […]
ORIGINAL MILK PACKAGING: UNCONVENTIONAL SOLUTIONS
Do you think that unusual packaging is only created for a rare product? Designers who have developed concepts for milk cartons may disagree with you. A milk bottle that resembles a beer bottle or a bottle with a hole in the middle is not the limit of creativity. We suggest you see for yourself. Branding […]
ANALYTICAL REVIEW OF THE PLASTIC TABLEWARE MARKET
Disposable fast food utensils have long since ceased to be just containers for transporting delicious and hot food. Packaging is a powerful marketing tool that entices visitors as much as the aroma of a freshly cooked burger. The market of disposable tableware for fast food in Ukraine has changed over 2016-2017. Many companies estimate market […]
THE TREND TO CARE ABOUT THE ENVIRONMENT: WHO USES IT IN MARKETING
Every major corporation cares about its image in the society that allows it to spread the people to it. A global trend in recent years is green marketing. It was picked up and developed not only by foreign companies, but also by Ukrainian ones. 54% of senior managers from around the world, cited the opportunity […]
