TRADEMARK REGISTRATION: PITFALLS
What is a trademark and why register it? A well-established trademark is a brand. You can read how to register a trademark here. TM registration is: To explain why to register a trademark, let’s take three situations as an example. An enterprise has long and productively worked in the market of certain goods or services, […]
ECO-TRENDS IN PACKAGING AND THE UKRAINIAN MARKET OF ORGANIC PRODUCTS: AN OVERVIEW
Eco-trends came to Ukraine from the West. There they started gaining popularity since the late 60s. The fashion for “Eco” and “Organic” is growing fastest in Western Europe, North America, Australia and New Zealand. The global capacity of the organic market is up to 60 billion dollars. In Ukraine, the heyday of eco-trends came in […]
