X GIRL
"We are all extraordinary in our own way."
PERFUME BRANDING PACKAGE
HISTORY OF COOPERATION
Our web studio was approached by video blogger Diana Rozhkova. This feminine and young girl is well aware of the need for those equally young and active. That’s why she decided to launch her X girl perfume line with scents to suit every mood.
The main message of the brand: a unique fragrance for the modern girl, in which everyone can find herself and reveal new facets! It just depends on what she wants to be today.
MARKET ANALYSIS
Each of our projects starts with a thorough marketing analysis of the market, for X girl the following indicators became the starting points:
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The target audience of the perfumes are teenage girls and young girls under 25 years old.
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Sales market – major cities of Ukraine.
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Buying situation – personal company islands in shopping malls, online store.
DEVELOPMENT OF LOGO VARIANTS:
LOGO CREATION
The main symbol of the new line of fragrances is the sign X. This sign is used to denote everything exceptional, innovative and unusual. The X symbol has come to mean luxury, success and speed. In addition, statistics show that most customers perceive a product more emotionally if its packaging, name or logo contains a symbol.
This was the impetus for the X girl logo: unified for the entire range, yet unique for each individual perfume. The perfume logo design is in two colors: soft pink and Tiffany. This palette emphasizes the main mood of the brand – romanticism, femininity and youth.
CORPORATE IDENTITY DEVELOPMENT:
In order to attract and remember the target audience it was decided to use a unified approach to the design of the line, the choice of color combinations and key images, the design of the website and product packaging.
We were faced with a difficult task: to create a corporate identity that would loudly announce the new perfume brand. And we succeeded!
The work of our designers and marketing experts resulted in the creation of:
DEVELOPMENT OF ORIGINAL PACKAGING:
The key concept of the new brand was the X symbol, then our designers chose to play with this element, with the help of background fill and additional details. So we created 20 variants of perfume label design and this is what we got in the final.
X-MAX CONCEPT:
- A bright, bold and self-contained design.
- One image is chosen to reveal the essence of the fragrance, with which we fill the space within the sign of x.
- The viewer’s attention is focused on the center of the package, allowing them to capture the main idea and complement the product with their own associations.
WEBSITE DESIGN AND DEVELOPMENT:
Any project in today’s world needs online representation, especially if it is a youth product.
The design of the online store is done in magazine style, with elements of collage and handwritten fonts. The gentle color palette of the design emphasizes the focus on a youthful audience.
On the first page of the website there is a presentation video, the main characters of which are real X girls. Each of the girls is unusual and unique, as well as her flavor
CREATING A SHOPPING ISLAND:
After a successfully completed assignment for the development of corporate identity, logo, label design and website, X-girl’s client turned to one of our holding company’s industrial design companies. The aim of the new project was to create an original shopping island.
The use of minimalistic not cluttered design.
A selection of sharp and polygonal shapes that brightly emphasize the shape of the logo, and add a “princess castle” atmosphere to the design.
Integration of the photo zone as an element of the back wall of the island. Its design is intended to attract the attention of female users, who, taking photos against the background of the island, will promote the brand in social networks.
CLIENT'S WISHES FOR THE RESULT OF 3D-VISUALIZATION:
- Use of discreet colors chosen after design analysis of Ukrainian and foreign references.
- The use of minimalistic not cluttered design.
- A selection of sharp and polygonal shapes that brightly emphasize the shape of the logo, and add a “princess castle” atmosphere to the design.
- Integration of the photo zone as an element of the back wall of the island. Its design is intended to attract the attention of female users, who, taking photos against the background of the island, will promote the brand in social networks.
