The best website attracts customers on its own, requiring minimal effort from the owner. What do you have to do to get a resource like this? Find a designer who will ask the right questions, and based on your answers, develop a unique website. These are exactly the kind of professionals who work at our KOLORO agency.
Developing a website: the customer is the main thing
When you reach out to us, we’ll start with a mission statement: we’ll ask about your business, how long you’ve been in business and in what industry, what your preferences are, what your target audience is. All of these things have to be taken into account to make a cool website.
Example: it is easiest for a young, newly established company to promote itself starting with online platforms. So, the site should be as detailed and functional as possible – for example, an online store. And if you own an established business, your page should fulfill a representative purpose. A website will have a very different structure than an online store.
We’ll ask you to show three or more sites that you like. We’ll fill out a short brief and conduct an interview – via skype or live meeting. What do you want to achieve with your future website? What do you see the design as? What materials and what kind of budget can you envision?
The coolest website: exact correspondence to the customer’s tasks
After the interview, we analyze – what design will perfectly fit the customer’s objectives. Each page of the website should have a clear purpose and work for your business.
What are site visitors looking for? Depending on this, we define the concepts and structure of the online resource. A good design is not one with lots of colorful flash. Cool websites optimally fulfill the needs of your customers. If you don’t know what your target audience wants, talk to them – or commission research from our agency KOLORO.
Creating a website: Russia and Ukraine, Moscow and Kiev – a simple question if you turn to our experts.
The designer shapes the path the user follows. The fewer steps it takes to get to the right page, the simpler and more efficient the site is. The concept of the site is created in motion: the user travels through the resource, clicks on different elements. Our goal is to create a website that immediately engages the visitor and gets them to their destination quickly.
We create prototypes – first textual, then interactive. It’s up to you to look at all the details, click on all the elements and decide if such a concept is suitable. If not, we construct other prototypes, and so repeat until we get the best result.
UX testing and analysis: developing a unique website
Let’s find out right away what the difference between UI and UX is. The first is User Interface, the interaction with the computer. This is what users click on as they interact with the site. A quality UI should not only be visually pleasing, but also logical so that the visitor doesn’t get stuck at any step and completes their task to a victorious one. For example, bought a product from your online store.
To design the best website, we study the behavior and emotions of users as they interact with it. That’s why UX testing is done. UX is the experience of interaction, User Experience. The goal of this phase of development is to ensure that there is no situation like the picture below.
Both paths should coincide: the design is meant to suggest the most convenient path for the visitor. By the way, that’s also why we ask so many questions during the interview. Depending on your target audience determines the design, and thus the user’s behavior on the site.
Website creation: adaptability and mobile version
Are you aware of how many users get to your site via mobile devices? 51.89% – that’s the number of visits from mobile in Q2 2018.
That is, if your site is not set up for such gadgets, immediately say goodbye to half of the potential visitors. We won’t let that happen – we make sure to optimize pages for all mobile devices. Customers will be happy with your resource.
This is a special painstaking work: designers redistribute all the elements so that the site looks good on the touch screen of a tablet or smartphone. More often than not, the online resource turns into a long narrow strip that is easy to leaf through from top to bottom. It is most convenient for visitors when they only need to make a few movements to view the entire page. When it’s comfortable, it feels good. Since it feels good, it means they’ll still come back to your site. That’s what we’re trying to accomplish.
The best website: types and platforms
Websites are developed in different languages and on different platforms. Depending on your needs, choose the appropriate base.
Need to get a simple and inexpensive website up and running quickly? Then we take a SaaS platform. It’s good for temporary projects, uncomplicated websites, and testing ideas. We take the template, tweak it a bit to suit our needs, and release it to the world right away.
Need a customized, large, complex website like an online store? Then a framework is required. Such a development allows you to realize absolutely anything. The site will run fast and handle a huge load. We create resources on any frameworks.
Need something in between – not too expensive, but functional enough website? Then a CMS is appropriate. Such solutions contain all the required modules and take less time to launch. If you don’t need an overly contrived site with space shuttle stability, a CMS is a convenient option.
Order a cool website on any platform to suit your needs? It’s simple. Contact our KOLORO agency specialists.
SEO-optimization: let the site go sailing
What is SEO optimization for? Should we skip this stage? Let’s see what kind of website you have:
online store;
NEWS;
business card site;
bulletin board;
corporate resource;
Forum.
Do you have anything on this list? Then the SEO optimization stage should not be skipped. With its help, the necessary structure of the Internet resource is formed, templates for pages and text writing are compiled. A semantic kernel is developed – a list of words on the topic that should be in the content of the site. Then search engine robots will see your site and the influx of visitors will be greater.
By the way, a business card site requires a few hundred queries, and an online store a few hundred thousand. That’s why putting together a core is a long process. We conduct it in parallel with other stages: design development, prototypes, UX-testing.
And if you already have a website, but for some reason it doesn’t work or doesn’t work as well as you would like it to – we can help you here too. With our help you will increase the number of visitors on your resource. Increase your conversion rate – that is, more customers will buy products and services.
Website development: increasing traffic and conversion
Traffic means the number of visitors to your website. Conversion – after reading some advertisement, the customer decides to buy the product/service. And in fact, it’s more common to choose some one criterion of a good site: either a large influx of readers or an increase in purchases.
Which is better? It depends on the type of business you have and therefore the website. If it is a news resource or a blog, it makes sense to pay attention to traffic and choose the right tools for it. If the site is selling – then you need more conversion.
By the way, 70% of users prefer to learn about products from informational articles rather than direct advertising.
What are we doing to increase traffic?
writing good in-depth articles;
improve the usability of the site – that is, make the resource more convenient and pleasant for the user;
improve site speed;
optimize for mobile devices;
update content and optimize SEO texts.
You may have read about these actions above. That’s right, all these actions are interconnected – by solving one problem, we solve other problems in parallel. Everything has to work together.
And what do you need to do to improve conversions?
we place correct information: all contacts, banners of reliable partners, certificates and attestations;
removing broken links, correcting typos, and scrutinizing minutiae;
advise what to put on the resource: photos of employees, figures of your business, videos and sales articles.
And that’s not all! There are so many little things, and the stories could be told endlessly. Instead of a thousand words – it’s better to show in action. To order the best website, contact the specialists of KOLORO agency. We will develop a turnkey website that accomplishes all of your goals.
