Creating videos is a complex process that requires a significant investment of effort, time and money. However, more often than not, a competently created video justifies the resources spent on its production.
There are several types of videos:
- Presentation. These are videos that tell about a product, service, company, etc. Their main purpose is to demonstrate the main advantages.
- Image. Such videos differ from presentation videos in that they do not sell or present anything, but only create the right image. Their main task is to evoke certain emotions related to a product, a person or a company.
- Educating. The purpose of the video is to convey new information or rules to the viewer. The peculiarity of educational videos is that they should be as simple and understandable as possible.
- Viral. These videos have been given such an unattractive name because of their rapid spread. Viral videos attract attention with their content and make viewers want to spread them further. However, the main purpose of such videos is to draw attention to information that is not directly related to the video itself and may be contained at the end of the video or in the description.
- Social. These types of videos are created to highlight a social phenomenon and draw the attention of a large number of people to it. Social videos are usually designed to evoke strong emotions, often negative ones.
- Video Art. This category of videos does not pursue any particular goal. Video art is pure art, so there are no rules and restrictions.
How to create a video, basic steps
The stages of video production can be divided into three groups: pre-production, production and post-production. Depending on the type, purpose and complexity of the video, some stages can be skipped or simplified.
Pre-production
- Market Research. Regardless of the type of video, its purpose is to influence the viewer in a certain way. Therefore, the first step is to study the target audience and competitors. When researching the target audience, attention should be paid not only to the standard indicators: gender, age, income, etc., but also to such criteria as how the consumer makes decisions, what he pays attention to first, etc. When researching competitors, it is important to remember that information is collected with the aim of building off competitors, not becoming similar to them.
- Developing an ideology. Next, you need to decide what your video will be. This is where the key issues are developed: the main theme, how it will be conveyed, the general mood, etc.
- Writing TORs. As a result of the development, a Terms of Reference is created, which will describe all aspects of the future video in as much detail as possible.
- Script writing. Depending on the complexity and type of the video, a script is developed that meets all the requirements described in the terms of reference to the maximum extent possible.
- Budget Calculation. After the script is written, the budget is calculated, taking into account all costs. Some changes may be made to the video script based on the results.
- Preparation for filming. This is a complex process that includes choosing a location for filming, selecting a crew, casting actors, paperwork and other technical aspects.
Production:
The production stage includes preparation for the on-site video shoot and the actual shoot. This includes: training the crew, building sets, working with actors, etc. Depending on the complexity of the video, the composition of the crew, the number of shooting days, the complexity of the sets and other aspects vary.
Postproduction
- The actual creation of the video. At this stage, editing, voice-over, special effects and other necessary actions are performed. The result is a fully finished video clip.
- Promotion and promotion. This is the last and one of the most important stages of creating a video. Depending on the goal, the methods and channels of promotion may be different, but this stage is key to achieving the goals for which the video was made.
What does the cost of a video clip consist of?
Different videos vary significantly in price, but creating any of them requires a financial investment.
You can roughly calculate the cost of a video based on the following figures:
- the depth of the study of CA and competitors;
- number of shooting days;
- the location of the shoot and the complexity of the sets;
- availability of graphics, animation and special effects;
- the amount of royalties of all persons involved in the development and filming of the video.
Creating a video is not an easy process that requires a significant investment of resources. However, with the right approach and skillfully selected specialists, the resulting video will meet your expectations.
Specialists of our company know how to create a video that fully meets your requirements and goals! Contact us now for a free consultation.
