RESEARCH OF THE BABY FOOD MARKET IN UKRAINE
Baby food is a product that most Ukrainian families face at different times. It is used as a supplement or replacement for breastfeeding in children under 3 years of age. According to the WHO (World Health Organization) recommendation, up to 6 months the child should receive exclusively mother’s milk, after that it is allowed to […]
OLYMPIC MEDALS AND MASCOTS
In a previous article, we analyzed the logos and posters of the Olympic Games. In this material we will consider the features of medal design, as well as talk about the role of mascots in shaping the attitude of the audience to sporting events and the host country. Each element of the identity should organically […]
BRANDING OF MOBILE OPERATORS’ STORES: UKRAINIAN EXPERIENCE
2015 was a watershed year for the Ukrainian market of telecommunication services: the 3G era began. The introduction of the modern mobile communication format required mobile operators to update their brands. The need for rebranding for the two companies was also driven by changing public sentiment. And the change of logo and name of another […]
BRANDING OF NATIONAL AIRLINES
Air transportation is becoming an increasingly promising business for investors, Not surprisingly, the increase in demand is intensifying competition between market players. As a result, we are actually seeing a war between brands for potential passengers in the market. Let’s take the example of three airline giants to see what successful moves marketers invent to […]
