OUTDOOR ADVERTISING DESIGN: NON-STANDARD POSTERS AND CONSTRUCTIONS
How do we feel when we pay attention to outdoor advertising? Irritation or interest? Do we notice signs and cityboards at all? In today’s world, space is increasingly shrinking to the size of a smartphone screen. Even on the go, a person doesn’t take a break from the online community until they are struck by […]
PECULIARITIES OF CONTENT STRATEGY DEVELOPMENT AND IMPLEMENTATION IN B2B
B2B (“Business to business”) sphere – provision of goods or services not to the final consumer, but in the format of enterprise to enterprise. Such sales require a special approach in the choice of marketing, PR and advertising tools to promote and establish new business contacts. Successful sales in the B2B segment largely depends on […]
