UNEXPECTED PLACES TO ADVERTISE
Sometimes advertising is found in the most unexpected places! Even where, it would seem, it should not be: on trees, in the closet, in bags and not only…Such advertising is done by so-called “advertising partisans”, whose crafts cause a lot of emotions: surprise, laughter, and, sometimes, even fear! Sometimes there are works of huge size, […]
DESIGN CREATION, CREATIVE APPROACH
A creative person will never pass by creativity, in any of its manifestations! He will look for inspiration even in the things around him. In this sense, industrial design – for a true creative – is a source of new ideas and inspiration with great potential! In this publication we offer you to look at […]
BRANDS UNDER THE HOOD, OR MARKET MONOPOLISTS
Do you still think that free competition is an advantage and the variety of goods in the stores makes your eyes run away? Don’t be in a hurry to declare the victory of the free market, because it is still dominated by monopolies. The variety of brands in each product group is just a “trick […]
POSITIONING: FINDING OUR PLACE IN THE CONSUMER’S MIND
What is positioning? Its meaning is neither in creating an original product (today, anything can be easily reproduced and repeated), nor in reducing costs (someone will give a price even lower than yours anyway). The terms “price positioning”, “product positioning in the market”, etc., are notions from a slightly different opera. – are concepts from […]
PACKAGING DESIGN. 10 POPULAR TRENDS
Those who manage to think differently and break stereotypes make trends. The designer’s goal is to convince the client that today creativity in packaging is the main factor in the future success of the brand. Nowadays, consumers have become more interested in unusual, original design of goods. Also reading: Trends in marketing 2018 In other […]
HOW BRANDS BECAME FAMOUS
The reason for buying is a huge mystery even for advertisers. No matter what marketers think up, they will not be able to fully lay out the reasons for human behavior, and will not be able to 100% guess the reaction of customers to a new product. You can do a lot of work and […]
CORPORATE IDENTITY IS THE PACKAGING OF YOUR COMPANY
Corporate identity is a set of graphic, sound and color techniques that guarantee the identity of all products of the company. Customers and partners better perceive not only products, but also the entire activity of a company that has its own unique corporate identity! And also distinguish the goods of such a company from the […]
BRAND MANAGER. WHO IS HE?
It’s brand time Agreed, we live in a very interesting time when organizations have all products and services virtually the same. The same suppliers, ingredients, trade and commercial offers. And the competition between market leaders is largely in the realm of kickbacks. The government’s efforts to fight corruption and fulfill its commitments to bring foreign […]
PACKAGE DESIGN. BE KNOWN
Package design – is one of the main components of a successful brand. It not only communicates to the consumer the essence of the brand and its positioning, but also helps to build the right communication between the brand and the consumer. That is, with the help of visual symbols understandable to the consumer, the […]
INTRIGUING DESIGN. HOW DOES A TEASER WORK?
A teaser ad is an original advertising solution designed to grab people’s attention and get them talking about the advertised brand all the time. If you see an advertisement at the beginning of an advertising campaign in which it is impossible to determine what exactly is being advertised, then it is a teaser. The main […]
