TARGET AUDIENCE OF PACKAGED ALMONDS: CONSUMER ANALYSIS AND TRENDS IN PACKAGING DESIGN
Consumer portraits of the almond audience differ by nut type – salty, sweet or the sub-product – almond flour. A detailed overview of the almond market and brand design of packaged almond products can be found here. Bagged salted almonds Target audience:People aged 16-60 (core 39-59), predominantly male. Psychographics:Active, able and like to enjoy life, […]
ANALYSIS OF THE MOLDAVIAN ALMOND MARKET: VOLUMES, COMPETITOR OVERVIEW AND BRAND PACKAGE DESIGN
Today, the global almond market is considered to be an emerging market. Every year, the growth rate of import and export of almond products is increasing. We prepared a desk study of the Moldavian almond market as part of a packaging design project. In the article you will be able to find: Target audience analysis […]
How to properly develop the terms of reference for mobile application development
You have an idea for a modern mobile app. There is a structure, layout, and a finished design. It’s time to put the idea into action. Along the way, you won’t bypass the need to draft a development specification.
UKRAINIAN CROUP MARKET: ANALYSIS OF COMPANIES FOR 2017-2018
We have analyzed the segments of the cereal market for Zhmenka brand as part of our market research study: The study included 13 Ukrainian and European brands. We’ll talk about each brand, ways to communicate with consumers, and package design. By the way, you can read about the consumer basket of Ukrainians, insights and consumption […]
MARKET RESEARCH OF RICE, PASTA AND NOODLES MARKET: MARKET ANALYSIS, TRENDS, PRICES
Demand for rice and pasta products is gradually decreasing in the Ukrainian market. At the same time, the volume of their production is increasing. Enterprises are upgrading equipment and expanding industrial space. This is due to the growth of exports to EU countries. Nevertheless, rice groats and pasta products continue to be included in the […]
DEVELOPING A PROFITABLE AND SIMPLE MOBILE GAME
Simple and interesting games take the leading positions in the ranking of applications for smartphones. How realistic is it to create a profitable app and will you get a return on your investment? Let’s talk about game market trends and ways to successfully launch a game project. What are the benefits of a simple mobile […]
HOW TO CREATE A PROFITABLE APP: BEST STARTUP IDEAS IN 2019-2020
According to statistics, users spend up to 86% of their smartphone time on apps. More than 50% of transactions and online purchases are made through mobile programs, and that number is increasing every year. Agree that to carry out all operations – from ordering sushi to organizing your own business – through a smartphone is […]
GRANOLA AND GRANOLA BARS: BRANDING GUIDELINES
Over the last few years, the Ukrainian market has been changing under the influence of current trends towards a healthy lifestyle. Healthy breakfasts and snacks, which include granola and cereal bars, are coming into fashion. Granola is a subspecies of breakfast cereal. It is consumed by adults and children, adherents of a healthy lifestyle and […]
BREAKFAST CEREALS IN UKRAINE: ANALYSIS AND SEGMENTATION, TRENDS
The fashion for a healthy lifestyle is leading to an increased demand for breakfast cereals and snacks containing natural and healthy ingredients for humans, i.e.. healthy snacks. These include granola, a natural cereal in breakfast cereals. Based on statistics, economic and welfare recovery, increase in the minimum wage and employment have led to changes in […]
BREAD PROMOTION IN UKRAINE: HOW TO CREATE AND DEVELOP YOUR BRAND
Under the influence of “healthy” fashion, many foods that were previously used in the diet are being replaced by healthier counterparts. The circle of such products includes breads, which are a serious competitor to regular bread. Trends and varieties of breads Breads are a versatile and healthy snack that can easily be paired with both […]
