LOYALTY PROGRAMS: LOVE FROM THE FIRST PURCHASE
Loyalty marketing is also known as relationship marketing. It is a system of structured rewards that a company gives to a customer for purchases or use of services. Loyalty programs encourage people to purchase additional goods and services. They also form customers’ attachment to certain companies. The first loyalty programs appeared at the beginning of […]
OVERVIEW OF THE JUICE MARKET IN UKRAINE
Juice is a liquid food product obtained by physically processing fruits and vegetables. Depending on the method of production, juice is divided into 3 categories. Packaged juices can be divided into 3 main categories: Juice market analysis: production Since 2013, the Ukrainian juice market has been steadily shrinking. In 2013, the juice market capacity was […]
TOP FLIGHT: HOW TO CREATE A SELLING PACKAGE DESIGN
Design is a tool that can be used to attract consumers’ attention to products and increase sales. Package design helps to present the product in the most attractive light. A quality package design helps to understand what the product is intended for, how to use it and, most importantly, makes you want to buy it. […]
ANALYSIS OF THE SNACKS MARKET IN UKRAINE
The name of this group of products comes from the English snack – a light snack. Snacks are extremely popular all over the world. Ukraine has not become an exception. Snacks can be: Some of the most common snacks include: Ukraine’s snacks market, like other food markets, is highly dependent on the international situation. Analysis […]
SYMBOLIC NAMING: NEW APPROACHES TO BRAND NAME DEVELOPMENT
Naming is the most frequent request to KOLORO agency. Today we will tell you about the method of naming, which is becoming more and more popular abroad, and in Ukraine is just emerging. For this purpose, we publish a translation of the article by brandingmagazine.com – “What’s #$%&? A study of the use of symbols […]
UKRAINIAN SAUCE MARKET
Different types of sauces are present on the table of almost every resident of Ukraine. Most often they are used as a seasoning to the main dish or side dish. They are able to change the flavor of any dish. In Ukraine, the most popular types of sauces are: Sauce market: production The Ukrainian market […]
ANALYSIS OF THE UKRAINIAN CHEESE MARKET
Cheese is a product that people have known for many millennia. Depending on the production technology, cheeses can be: Despite this variety, it is hard cheese that is among the most popular delicacies. It is made from different types of milk: Cow’s milk remains the most sought-after raw material for cheese making. Analysis of the […]
ANALYZING THE MARKET OF DAIRY PRODUCTS IN UKRAINE
In recent years, the Ukrainian dairy market has been characterized by strong instability. The dairy industry is strongly influenced by the economic situation in the country and on the international market. The analysis of the milk and dairy products market shows what changes occurred in this industry in 2016. Dairy market analysis: production Ukraine is […]
ANALYSIS OF THE CHOCOLATE MARKET IN UKRAINE
Chocolate and chocolate products have always been popular among the population of Ukraine. In terms of popularity among confectionery products, chocolate is in second place, second only to flour products. However, the Ukrainian chocolate market remains unstable and is constantly changing. Ukrainian chocolate market: production According to Vyacheslav Moskalevsky, General Director of ROSHEN Confectionery Corporation, […]
UKRAINIAN MEAT MARKET: FIGURES AND FACTS
In the Ukrainian agricultural sector, livestock farming is in second place in terms of importance for the economy. The situation on the Ukrainian meat market is constantly changing. Many factors influence the market of meat and meat products: Also the situation on the meat market affects other sectors: sausage market, milk processing market. Ukrainian meat […]
