UX/UI design of mobile applications: why, why, how
How do you communicate the benefits of your business to your users in five seconds? How do you increase your conversion rate? How do you make casual visitors fall in love and stay with your brand forever?
UX/UI design or mobile app web design can help with this. Let’s understand first what it is.
First, they figured out how to connect the internal combustion engine to the ignition and braking system. It’s the UX, the user experience – how they will press the pedals, in what order to start the car and what they will achieve as a result of their actions.
Then designers thought up what the driver’s seat should be like, what to cover the steering wheel with and what inscriptions will be placed on the buttons and keys of the dashboard. It’s the UI, the user interface – how comfortable a person is holding the steering wheel, whether the inscriptions on the speedometer are clearly visible.
App design development: why UX/UI is so important
Why do you need mobile app design development? For one thing, a good UX makes the app easy to use for everyone, even those who are “on the fence” about tech.
Second, the faster a user buys a product or finds data thanks to a good UX, the better. We’ll make the path in the app as linear as possible, with gradual release of information. This will save customers time and reduce the perception burden. People will thank you for it and will be happy to use your app.
Third, UX design is closely related to the target audience. We at Mobile App Design Studio analyze the tastes and needs of the CA and create an optimal user experience.
After working out the path the visitor should take in the app, UI design comes into play. The designer prepares the look. So what do our experts do?
- create an attractive style and design;
- work on ergonomics: increase readability, place large buttons in prominent places;
- choose a pleasant color scheme, highlight the most important information or action, so that the user can easily notice them.
Stages of mobile application design development
So, you have ordered mobile app web design from our experts. What are they doing? How does it go about creating a beautiful, ergonomic, efficient app?
First, we do user research – who we’re making this app for. We conduct market research, surveys, gather opinions and study the “pain” – the problems of the audience. After all, the app is supposed to solve their issues efficiently, right?
Second, we create a persona – a generalized portrait or portraits of the user. They are unique and based on the information we have gathered. Through persona, we try to figure out why people do things this way and not that way, and target it to make application design as effective as possible.
We analyze competitors: we find out design trends, advantages and disadvantages of rival companies. Developing a strategy – how is the product better than the competition? How do you win the love of your customers?
Order a marketing research to the branding agency KOLORO!
App design involves answering the question, “What is the target audience for mobile apps?” The answer depends on the parameters:
- where your users are located;
- what device they have – smartphone/tablet, Android/iOS;
- their gender, their age, what they do;
- Whether consumers are willing to pay for the app or its add-ons.
Gaming apps have the largest audience. Making games for mobile is a big and interesting topic in its own right. We work with you to discuss who we are targeting and create an app that is best suited for the chosen audience.
Cost of application design
We develop a mobile app in an average of 2 months. Check out the rates and process descriptions on the iOS App Development and Android App Development pages.
What does the cost of mobile app design depend on? From the number of steps required. After analyzing the market, users and competitors, we select tools, create sketches and prototypes of the app. The sketches are actively discussed with you. When we agree on all the wishes and subtleties, we start developing the actual application.
But that’s not all! KOLORO is a branding agency, and we understand very well: it is not enough to create a product, you also need to promote it competently. You can’t get anywhere without marketing these days. Our specialists think over the name of the product, promotion strategy.
App design: the price of Android or iOS?
Ready for a beautiful prototype mobile app design? The price doesn’t just depend on it – it also depends on the choice of operating system. When developing the UX design of a mobile app, the question is bound to arise: Android or iOS? Choosing between the two systems has its own subtleties.
For iOS, screen size and resolution don’t matter, Apple has two main categories of devices defined: iPad and iPhone. And Android developers are faced with different formats and sizes. It’s not enough to draw an application screen, you need to know what you’re drawing it for.
Your app will make money in different ways:
- There are Premium apps that you buy once, they don’t have ads;
- you can provide free downloads – but then the earnings come from banners and other types of advertising;
- there are apps with subscriptions or with built-in purchases.
If you want to enter the iOS market, it makes sense to opt for the Premuim format. Apple users are willing to pay for an app before downloading it. The Android market prefers to download a lot of free apps – it’s better to opt for in-app advertising or buying add-ons.
The design of the ios app looks more streamlined, characteristic of mobile devices. Android has a more realistic design, with paper effects, shadows and visible joints. The systems have different navigation: one uses a tab bar, the other uses sections. The most noticeable differences are in buttons, fonts, dialog boxes, and switches.
Thinking through android app design or iOS, we discuss the nuances of the chosen system together with you and decide what is best for our product. Order a service from the KOLORO agency!
Modern application design
Of course, the design should be in line with trends. Users love user-friendly, fast apps that are pleasant and easy to work with. What do we take into account to make the design of a mobile app as appealing as possible?
First, simplify as much as possible how to use the app. The fewer steps to the goal, the better the app.
Second, think through gestures and animations. What will the user do to return to the previous page?
We focus on content: we remove visual noise, unnecessary information, and emphasize meaningful elements.
Creating a pleasing design. Color is one of the most powerful tools: it attracts attention, sets the mood, leads through the application, tells you what to do.
We can describe to infinity, but it’s better to call us and order UX/UI design of your mobile app. Find out application design cost. We will dive with you into the exciting process of creating a unique product, capturing customer attention and capturing the market!
