TARGET AUDIENCE OF PACKAGED ALMONDS: CONSUMER ANALYSIS AND TRENDS IN PACKAGING DESIGN
Consumer portraits of the almond audience differ by nut type – salty, sweet or the sub-product – almond flour. A detailed overview of the almond market and brand design of packaged almond products can be found here. Bagged salted almonds Target audience:People aged 16-60 (core 39-59), predominantly male. Psychographics:Active, able and like to enjoy life, […]
ANALYSIS OF THE MOLDAVIAN ALMOND MARKET: VOLUMES, COMPETITOR OVERVIEW AND BRAND PACKAGE DESIGN
Today, the global almond market is considered to be an emerging market. Every year, the growth rate of import and export of almond products is increasing. We prepared a desk study of the Moldavian almond market as part of a packaging design project. In the article you will be able to find: Target audience analysis […]
