EFFECTIVE MERCHANDISING OF GOODS IN STORES AND PHARMACIES
Layout of goods in the sales area of the store – an important area of merchandising, based on an understanding of human psychology and aimed at increasing sales. Its purpose is to arrange the goods on the shelves in such a way as to realize the marketing strategy of the company. What the customer sees […]
CINEMA CORPORATE IDENTITY: FIREWORKS OF BRANDS
The corporate style of the movie theater should attract attention, explain how the institution is better than others, and encourage you to visit it. The identity is created by many visual elements: building facade, signs, brochures, posters, popcorn boxes, website poster. Movie theater attendance has been slowly dropping since the nineties, thanks to consumers having […]
