AIRLINE PROMOTION STRATEGY
People die 1500 times more in car accidents than in airplane crashes, yet many people find getting behind the wheel less scary than climbing up the ramp to board an airplane. This should be taken into account when developing a strategy to promote the airline’s brand. Promoting airlines: flying further afield An airline brand is […]
BRANDED CHARACTERS IN THE HOUSEHOLD CHEMICALS INDUSTRY
The element of product personalization increases positive user experience, brand image and awareness. Creating a brand persona is part of the overall design concept and development strategy. Effective advertising personas of KOLORO branding agency are based on thorough consumer research, analyzing the desires and expectations of the target audience and studying the market environment. Creating […]
