DEVELOPING CORPORATE IDENTITY FOR AN AIRLINE: EXPERIENCE OF MAJOR PLAYERS
The corporate identity of an airline should “fly” as well as airplanes! The face of every company is the logo. An airplane decorated with company colors, if it will not fly faster, it will certainly fly more gracefully. Back in World War II, combat airplanes of the Air Force were decorated with menacing toothy images […]
DRUG BRAND PROMOTION STRATEGY
Marketing in pharmaceuticals: create, pitch, sell, cure Medical marketing is a much more subtle science than food or car advertising. It is important not only to creatively present the idea and purpose of a certain drug, but also to attract customers to pharmacy products. Promotion of a healthy lifestyle and timely treatment of diseases is […]
DEVELOPMENT OF THE COMPANY’S CORPORATE IDENTITY ON THE EXAMPLE OF TNK WOG
Development of the company’s corporate identity on the example of TNK WOG A company’s identity and branding is the cover of 21st century business. Multinational corporations require much more work on the external component of the brand. They require a unified identity: unifying the appearance of offices, production buildings and transportation vehicles. Read also: What […]
BANK MARKETING STRATEGY
How monobank’s marketing of banking services attracted thousands of customers in a month Mobile bank monobank started beta testing in October 2017. Within a month, the company issued 12 thousand cards, and by November 6, Ukrainians had already received 150 million hryvnias of loans. What gives confidence to a new firm? How is its marketing […]
HOW TO LAUNCH A CAB BUSINESS IN UKRAINE: BRANDING AND CORPORATE IDENTITY
Business: cab service, cab branding in Europe and Ukraine The history of cab began in 1891, when German scientist Wilhelm Brünn invented Taximeter to measure the distance traveled and the time spent on traveling. Today, cab in Europe and Ukraine is not only a convenient mode of transportation, but also a profitable business. Of course, […]
PACKAGING DESIGN FOR FEMININE HYGIENE PRODUCTS
Packaging design for feminine hygiene products: from pink to black American marketers sometimes use the exact term pink thinking. “Pink thinking” is characteristic of companies that stereotype women. The item should be in pastel-colored packaging, in florals, ruffles and labeled “for women only.” However, such an approach is far from always justified – no, more […]
