BRAND CHARACTER DEVELOPMENT: HOW TO CREATE AN ICONIC IMAGE
Branded characters are universal heroes that are created for better communication between the company and the consumer. Information from a fictional character is better perceived, so drawn images are often used in advertising products for children: Nesquik Rabbit, a family of penguins from “Kinder Pingui” advertising. For influence and better perception of women, companies use […]
RETAIL BRANDING OF BANKS: BRINGING TOGETHER DEBIT AND CREDIT
Almost all financiers say that the future lies in data, figures and electronics. But to get people to come to the bank, you need to offer more than just favorable interest rates on deposits. A bank office should be made comfortable, attractive and unobtrusive. There will always be that inexplicable magic of the art of […]
STRAWBERRY: CONDOM PACKAGING DESIGN
Sex happens every day. Sometimes, however, it takes on a different shape than we are used to. If your wife is nagging you, your utility bill is tripled, and you can’t explain to the girl near the subway that you refuse to invest in this pyramid – this is also a kind of sexual intercourse. […]
WHAT A TWIST: HOW TO OPEN YOUR OWN HUNDRED
It’s deep autumn outside. People are rushing to get warm boots and stock up on raspberry jam. But not motorists. What winter shoes, if the car still drives on summer shoes? And in general, where to get a normal antifreeze? And if you do not know how to open your own tire shop – we […]
CREATIVITY VS COMMON SENSE: HOW TO CREATE AN APPLICATION THAT WILL WORK
A brand that doesn’t offer its customers anything new is doomed to failure. You don’t believe me? Ask Kira Plastinina, whose company declared bankruptcy a few months ago. “A huge misstep is that you need to allocate the organization’s budget correctly, to create things that will sell, not just hang around. You have to understand […]
MISSION IMPOSSIBLE: CREATING A NAME FOR THE BABY
How do you choose a name for a baby? Choosing a name seems like an easy and pleasant concern. Until you start doing it directly. – Maybe Sofia? – You want her to be the fourth Sophia in the class? -Then I suggest Angela. -Yeah … And you don’t have to come up with a […]
PET NAMING: LAYING IT ALL OUT
Animal names play an important role in the fate of pets. The name of a cat, dog or guinea pig is attached to them for life. Most of them live up to 15 years and eventually become family members. Caring for the animal allows you to get a lot of positive emotions. The approach to […]
PILL FORMULA: PHARMACEUTICAL MARKET ANALYSIS
The quiet year of 2013, which amounted to $3.3 bln, experts call it an exemplary year in terms of the size of the pharmaceutical market. It was a time when the pharmaceutical market of Ukraine was the largest among the CIS countries, and its growth rate was about 18%. And how the market feels in […]
