BACKPACK BRAND DEVELOPMENT ON THE EXAMPLE OF THE UKRAINIAN COMPANY GUD

In 2012, Ukrainians first saw GUD Bags – a brand of backpacks by Igor Gudzya, a fan of advertising and street-fashion. In just 5 years, GUD backpacks have turned from niche Ukrainian products into representatives of the international market – GUD can now be purchased on the American Amazon. In order to develop a backpack […]