HOW TO CREATE A BRAND OF VAPORIZING LIQUIDS
Vaping is the inhalation of vapor through an electronic vaporizer (cigarette). The vaping industry has grown tremendously over the past few years. The segment’s profit in 2016 amounted to $5 billion. Euromonitor International, a strategic market research company, predicts that the industry’s cash volume will grow to $17 billion by 2019. Analyzing the target audience […]
7 FACTORS AFFECTING THE COST OF BRAND BUILDING
The cost of creating a brand depends on the mass market you are entering and the number of sales you are aiming for. Therefore, it is cheaper to create a vodka brand for bedroom communities than a vodka brand for export. If you are starting a business or targeting a low-competition market, don’t invest in […]
