DEVELOPING A MEDIA STRATEGY: HOW THE TOP 15 DO IT
If there’s one thing to learn, it’s definitely from the masters. We have ranked the 15 most successful brands of 2016 and will tell you how the best of the best run their promotions, what they offer to customers and how they make marketing strategies. Read carefully! 15. Cisco: business model development The 15th […]
EVENT MARKETING – AN EFFECTIVE WAY TO INCREASE BRAND LOYALTY
Event-marketing essence and peculiarities Event marketing (event marketing) is a way of attracting attention to a brand to create closer ties between it and the consumer. It belongs to the tools of BTL-communications – indirect advertising tools. Event marketing is based on creating emotional ties between the consumer and the brand. Emotions are the main […]
TOP FLIGHT: HOW TO CREATE A SELLING PACKAGE DESIGN
Design is a tool that can be used to attract consumers’ attention to products and increase sales. Package design helps to present the product in the most attractive light. A quality package design helps to understand what the product is intended for, how to use it and, most importantly, makes you want to buy it. […]
