HISTORY OF WORLD VODKA BRANDS – SMIRNOFF, ABSOLUT, FINLANDIA, STOLICHNAYA
BrandSmirnoff The Smirnoff vodka brand exists today, solely because Vladimir Smirnoff, who is the son of Peter Arsenyevich Smirnoff – the creator of this brand in 1860, managed to leave Russia, and did not start the business, living abroad. Smirnoff vodka is consideredone of the highest quality and most popular on the world market. This […]
“SERVICE PACKAGING” OR HOW TO PRESENT A SERVICE CORRECTLY SO THAT IT IS ORDERED
The Russian service business is still comparable to a teenager: today it has not learned the wisdom of marketing, it is not always successful, and in a number of cases it irritates clients by being intrusive and clingy. To sell goods today in a highly competitive business is not easy, despite the fact that the […]
