THE INFLUENCE OF PACKAGING COLOR ON THE CONSUMER. PSYCHOLOGY OF COLOR IN SALES
Manufacturers of different products use different marketing moves and tools to attract consumers. One of the important aspects in product promotion is the color of packaging. Coloristics is a special branch that deals with the development of color packaging for certain goods and studies their demand for consumers. Large international companies that are engaged in […]
WORD OF MOUTH AS A METHOD OF PROMOTING GOODS AND SERVICES
Every Western marketer knows what “word ofmouth marketing” means. Recently, this trend has begun to develop actively in our country as well. Companies have increasingly begun to turn to word of mouth as a method of promoting their goods and services. Today this method has several common names: in Russia – “word of mouthmarketing” or […]
