OVERVIEW OF UKRAINE VODKA MARKET FOR 2011-2013. FORECASTS FOR 2014. AND CONSUMER ANALYSIS OF THE VODKA MARKET
Vodka market development trends, forecasts of indicators The global vodka market is characterized by a positive trend – vodka consumption on the global market is increasing on average by 2-3% per year. The share of vodka sales among strong alcoholic beverages is about 20%, which is twice the share of whiskey sales and four times […]
PITFALLS OF PACKAGING DESIGN. MISTAKES IN PACKAGING DESIGN
Packaging design is an interesting, creative, but very complex process. It is interesting because you can think globally about your brand, dream about its prospects, communicate with a large number of creative people…. But there are also certain difficulties in this process, consisting in the need to take into account all the many factors that […]
