HOW TO CLEARLY EXPLAIN ANYTHING
With the help of this article you will learn how to correctly present information, and therefore – will be correctly understood by your interlocutor. Principle of hierarchy (pyramid) You should not give information to your interlocutor on an “all at once” basis. To be properly understood – stick to the hierarchy in presenting information! First, […]
BRAND MANAGER. WHO IS HE?
It’s brand time Agreed, we live in a very interesting time when organizations have all products and services virtually the same. The same suppliers, ingredients, trade and commercial offers. And the competition between market leaders is largely in the realm of kickbacks. The government’s efforts to fight corruption and fulfill its commitments to bring foreign […]
PACKAGE DESIGN. BE KNOWN
Package design – is one of the main components of a successful brand. It not only communicates to the consumer the essence of the brand and its positioning, but also helps to build the right communication between the brand and the consumer. That is, with the help of visual symbols understandable to the consumer, the […]
[HELD] MASTER CLASS FOR LVZ MOSCOW (END OF AUGUST)
Dmitry Novikov will spend the last week of August in Moscow. Distilleries in the largest metropolis of the country, who wish to receive a free master class at their offices, please inform about your wish in any way convenient for you. Dmitry Novikov is a graduate of the Italian design school IED (Turin, Italy), winner […]
