{"id":18558,"date":"2012-08-28T17:46:14","date_gmt":"2012-08-28T14:46:14","guid":{"rendered":"https:\/\/www.koloro.ua\/blog\/istori%d1%97-nazv-vidomih-svitovih-brendiv-2\/"},"modified":"2024-07-10T11:24:30","modified_gmt":"2024-07-10T08:24:30","slug":"istori%d1%97-nazv-vidomih-svitovih-brendiv-2","status":"publish","type":"post","link":"https:\/\/koloro.ua\/ua\/brending-i-marketing\/istori%d1%97-nazv-vidomih-svitovih-brendiv-2\/","title":{"rendered":"\u0406\u0421\u0422\u041e\u0420\u0406\u0407 \u041d\u0410\u0417\u0412 \u0412\u0406\u0414\u041e\u041c\u0418\u0425 \u0421\u0412\u0406\u0422\u041e\u0412\u0418\u0425 \u0411\u0420\u0415\u041d\u0414\u0406\u0412"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/koloro.ua\/nejming.html\" target=\"_blank\" rel=\"noreferrer noopener\">\n  <strong>\u041d\u0435\u0439\u043c\u0456\u043d\u0433 <\/strong>\n<\/a>\u0449\u043e\u0434\u043d\u044f \u0441\u0442\u0430\u0454 \u0434\u0435\u0434\u0430\u043b\u0456 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\u043c\u043e\u0437\u043a\u043e\u0432\u0456 \u0448\u0442\u0443\u0440\u043c\u0438, <strong>\u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0443 \u0444\u043e\u043a\u0443\u0441-\u0433\u0440\u0443\u043f\u0430\u0445, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f<\/strong>, \u0430 \u0432\u0441\u0435 \u0437\u0430\u0440\u0430\u0434\u0438 \u0442\u043e\u0433\u043e, \u0449\u043e\u0431 \u0437\u0433\u0435\u043d\u0435\u0440\u0443\u0432\u0430\u0442\u0438 \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0443 \u043d\u0430\u0437\u0432\u0443 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443.<\/p>\n\n<p class=\"wp-block-paragraph\">\u041c\u0430\u043b\u043e \u0445\u0442\u043e \u0437\u043d\u0430\u0454, \u0449\u043e \u0432\u0435\u043b\u0438\u043a\u0443 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043d\u0430\u0437\u0432 \u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0445 \u0432\u0456\u0434\u043e\u043c\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u043f\u0440\u0438\u0434\u0443\u043c\u0430\u043b\u0438 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u0430\u0431\u043e \u0436 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043c\u0443\u0437\u0438\u0447\u043d\u0438\u0445 \u0443\u043f\u043e\u0434\u043e\u0431\u0430\u043d\u044c, \u0433\u0440\u0438 \u0441\u043b\u0456\u0432, \u043f\u043e\u043c\u0438\u043b\u043e\u043a, \u0433\u043e\u043b\u043e\u0432\u043e\u043b\u043e\u043c\u043d\u0438\u0445 \u0430\u0431\u0440\u0435\u0432\u0456\u0430\u0442\u0443\u0440. \u0410\u043b\u0435, \u043d\u0435\u0437\u0432\u0430\u0436\u0430\u044e\u0447\u0438 \u043d\u0430 \u0446\u0435, \u043d\u0430\u0437\u0432\u0438 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0437\u0430\u043a\u0440\u0456\u043f\u0438\u043b\u0438\u0441\u044f \u0443 \u0441\u0432\u0456\u0434\u043e\u043c\u043e\u0441\u0442\u0456 \u043c\u0456\u043b\u044c\u0439\u043e\u043d\u0456\u0432 \u043b\u044e\u0434\u0435\u0439 \u043f\u043e \u0432\u0441\u044c\u043e\u043c\u0443 \u0441\u0432\u0456\u0442\u0443 \u0456 \u0437\u0440\u043e\u0431\u0438\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0438\u043c\u0438 \u0442\u0430 \u0443\u0441\u043f\u0456\u0448\u043d\u0438\u043c\u0438.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u041d\u0430\u0439\u0432\u0456\u0434\u043e\u043c\u0456\u0448\u0456 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0438 \u0456\u0441\u0442\u043e\u0440\u0456\u0439 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043d\u0435\u0439\u043c\u0456\u043d\u0433\u0443 \u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Google<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Istorii%20nazvanij%20izvestnyh%20mirovyh%20brendov\/google.jpg\" alt=\"Google, &#x41D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;, &#x441;&#x442;&#x432;&#x43E;&#x440;&#x435;&#x43D;&#x43D;&#x44F; &#x43D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x456;&#x43C;'&#x44F; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x431;&#x440;&#x435;&#x43D;&#x434;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x43E;&#x457; &#x43C;&#x430;&#x440;&#x43A;&#x438;, &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x430; &#x43C;&#x430;&#x440;&#x43A;&#x430;, &#x431;&#x440;&#x435;&#x43D;&#x434;\" title=\"&#x41D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457; - Google\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u0412\u0441\u0435\u0441\u0432\u0456\u0442\u043d\u044c\u043e \u0432\u0456\u0434\u043e\u043c\u0430 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0442\u0440\u0438\u043c\u0430\u043b\u0430 \u0442\u0430\u043a\u0443 \u043d\u0430\u0437\u0432\u0443 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e \u0432\u0438\u043f\u0430\u0434\u043a\u043e\u0432\u043e. \u0421\u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043c\u0430\u043b\u0430 \u043d\u0430\u0437\u0432\u0443 BackRab, \u0442\u0440\u043e\u0445\u0438 \u043f\u0456\u0437\u043d\u0456\u0448\u0435 1997 \u0440\u043e\u043a\u0443 \u0457\u0457 \u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a\u0438 &#8211; \u041b\u0430\u0440\u0440\u0456 \u041f\u0435\u0439\u0434\u0436 \u0456 \u0421\u0435\u0440\u0433\u0456\u0439 \u0411\u0440\u0456\u043d, \u0432\u0438\u0440\u0456\u0448\u0438\u043b\u0438 \u043f\u043e\u043c\u0456\u043d\u044f\u0442\u0438 \u043d\u0430\u0437\u0432\u0443 \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u043a\u0430. \u041c\u043e\u0437\u043a\u043e\u0432\u0438\u0439 \u0448\u0442\u0443\u0440\u043c \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0432 \u0443 \u0433\u0443\u0440\u0442\u043e\u0436\u0438\u0442\u043a\u0443 \u0421\u0442\u0435\u043d\u0444\u043e\u0440\u0434\u0430 \u0441\u0435\u0440\u0435\u0434 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432, \u044f\u043a\u0456 \u043d\u0430\u043c\u0430\u0433\u0430\u043b\u0438\u0441\u044f \u043f\u0440\u0438\u0434\u0443\u043c\u0430\u0442\u0438 \u043d\u0430\u0437\u0432\u0443 \u0434\u043b\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0438, \u0437\u0434\u0430\u0442\u043d\u043e\u0457 \u043e\u0431\u0440\u043e\u0431\u043b\u044f\u0442\u0438 \u043a\u043e\u043b\u043e\u0441\u0430\u043b\u044c\u043d\u0456 \u043e\u0431\u0441\u044f\u0433\u0438 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457. \u0422\u043e\u0434\u0456 \u041b\u0430\u0440\u0440\u0456 \u041f\u0435\u0439\u0434\u0436\u0443 \u0441\u043f\u0430\u043b\u0430 \u043d\u0430 \u0434\u0443\u043c\u043a\u0443 \u0456\u0434\u0435\u044f \u043d\u0430\u0437\u0432\u0430\u0442\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 &#8220;googol&#8221; &#8211; \u0447\u0438\u0441\u043b\u043e \u0437\u0456 100 \u043d\u0443\u043b\u044f\u043c\u0438, \u0441\u0435\u0440\u0435\u0434 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u0432\u043e\u043d\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u043b\u043e \u043f\u0440\u043e\u0441\u0442\u043e &#8220;\u043d\u0435\u0439\u043c\u043e\u0432\u0456\u0440\u043d\u043e \u0431\u0430\u0433\u0430\u0442\u043e&#8221;. \u0421\u0442\u0443\u0434\u0435\u043d\u0442, \u044f\u043a\u0438\u0439 \u0432\u0432\u043e\u0434\u0438\u0432 \u043d\u0430\u0437\u0432\u0443, \u0437\u0440\u043e\u0431\u0438\u0432 \u043f\u043e\u043c\u0438\u043b\u043a\u0443 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u0457 \u0434\u043e\u043c\u0435\u043d\u043d\u0438\u0445 \u0456\u043c\u0435\u043d, \u0442\u043e\u0436 \u0437&#8217;\u044f\u0432\u0438\u043b\u043e\u0441\u044f &#8220;google.com&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Facebook<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Istorii%20nazvanij%20izvestnyh%20mirovyh%20brendov\/618x346.jpg\" alt=\"Facebook, &#x41D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;, &#x441;&#x442;&#x432;&#x43E;&#x440;&#x435;&#x43D;&#x43D;&#x44F; &#x43D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x456;&#x43C;'&#x44F; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x431;&#x440;&#x435;&#x43D;&#x434;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x43E;&#x457; &#x43C;&#x430;&#x440;&#x43A;&#x438;, &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x430; &#x43C;&#x430;&#x440;&#x43A;&#x430;, &#x431;&#x440;&#x435;&#x43D;&#x434;\" title=\"&#x41D;&#x430;&#x437;&#x432;&#x430;&#x43D;&#x438;&#x435; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x430; Facebook\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u041f\u0435\u0440\u0448\u0438\u043c \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u043c \u0442\u0432\u043e\u0440\u0446\u044f Facebook<strong> &#8211; <\/strong>\u041c\u0430\u0440\u043a\u0430 \u0426\u0443\u043a\u0435\u0440\u0431\u0435\u0440\u0433\u0430, \u0441\u0442\u0430\u0432 \u0445\u0443\u043b\u0456\u0433\u0430\u043d\u0441\u044c\u043a\u0438\u0439 \u0441\u0430\u0439\u0442, \u043d\u0430 \u044f\u043a\u043e\u043c\u0443 \u0440\u043e\u0437\u043c\u0456\u0441\u0442\u0438\u043b\u0438 \u0444\u043e\u0442\u043e \u0456 \u0434\u0430\u043d\u0456 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432, \u0432\u0438\u043a\u0440\u0430\u0434\u0435\u043d\u0456 \u0437 \u0441\u0430\u0439\u0442\u0443 \u0413\u0430\u0440\u0432\u0430\u0440\u0434\u0441\u044c\u043a\u043e\u0433\u043e \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0443, \u044f\u043a\u0456 \u043c\u0430\u043b\u0438 \u0431\u0443\u0442\u0438 \u043e\u0446\u0456\u043d\u0435\u043d\u0456 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0430\u043c\u0438, \u0456 \u043d\u0430\u0437\u0438\u0432\u0430\u0432\u0441\u044f \u0446\u0435\u0439 \u0441\u0430\u0439\u0442 &#8211; Facemash. \u0417\u0430 \u0446\u0435\u0439 \u0432\u0447\u0438\u043d\u043e\u043a \u0426\u0443\u043a\u0435\u0440\u0431\u0435\u0440\u0433\u0430 \u0432\u0456\u0434\u0440\u0430\u0445\u0443\u0432\u0430\u043b\u0438, \u0430\u043b\u0435 \u0432\u0456\u043d \u0441\u0442\u0432\u043e\u0440\u0438\u0432 \u043d\u043e\u0432\u0438\u0439 \u043f\u0440\u043e\u0454\u043a\u0442. \u041d\u0430\u0437\u0432\u0430 \u0441\u043f\u0430\u043b\u0430 \u0439\u043e\u043c\u0443 \u043d\u0430 \u0434\u0443\u043c\u043a\u0443 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e \u0432\u0438\u043f\u0430\u0434\u043a\u043e\u0432\u043e, \u043f\u0456\u0441\u043b\u044f \u0442\u043e\u0433\u043e \u044f\u043a \u0432\u0456\u043d \u043d\u0430\u0442\u0440\u0430\u043f\u0438\u0432 \u043d\u0430 \u043a\u043d\u0438\u0433\u0443, \u044f\u043a\u0443 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0443\u0432\u0430\u043b\u0438 \u0432\u0441\u0456\u043c \u0432\u0438\u043f\u0443\u0441\u043a\u043d\u0438\u043a\u0430\u043c \u0448\u043a\u043e\u043b\u0438, \u044f\u043a\u0443 \u0437\u0430\u043a\u0456\u043d\u0447\u0438\u0432 \u0426\u0443\u043a\u0435\u0440\u0431\u0435\u0440\u0433, &#8211; &#8220;The Photo Address Book&#8221;, \u044f\u043a\u0443 \u0448\u043a\u043e\u043b\u044f\u0440\u0456 \u043d\u0430\u0437\u0438\u0432\u0430\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u043e &#8220;The Facebook&#8221; &#8211; \u0444\u043e\u0442\u043e\u0430\u043b\u044c\u0431\u043e\u043c.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u0412\u041a\u043e\u043d\u0442\u0430\u043a\u0442\u0435<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Istorii%20nazvanij%20izvestnyh%20mirovyh%20brendov\/383931216.jpg\" alt=\"&#x412;&#x41A;&#x43E;&#x43D;&#x442;&#x430;&#x43A;&#x442;&#x435;, &#x41D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;, &#x441;&#x442;&#x432;&#x43E;&#x440;&#x435;&#x43D;&#x43D;&#x44F; &#x43D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x456;&#x43C;'&#x44F; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x431;&#x440;&#x435;&#x43D;&#x434;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x435;&#x43B;&#x44C;&#x43D;&#x43E;&#x457; &#x43C;&#x430;&#x440;&#x43A;&#x438;, &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x435;&#x43B;&#x44C;&#x43D;&#x430; &#x43C;&#x430;&#x440;&#x43A;&#x430;, &#x431;&#x440;&#x435;&#x43D;&#x434;\" title=\"&#x418;&#x43C;&#x44F; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x438;&#x438; - &#x412;&#x41A;&#x43E;&#x43D;&#x442;&#x430;&#x43A;&#x442;&#x435;\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u0417\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a &#8220;\u0412\u041a\u043e\u043d\u0442\u0430\u043a\u0442\u0435&#8221; \u041f\u0430\u0432\u043b\u043e \u0414\u0443\u0440\u043e\u0432, \u0448\u0443\u043a\u0430\u044e\u0447\u0438 \u043d\u0430\u0437\u0432\u0443 \u0434\u043b\u044f \u0441\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0454\u043a\u0442\u0443, \u0444\u043e\u043d\u043e\u043c \u0441\u043b\u0443\u0445\u0430\u0432 \u0440\u0430\u0434\u0456\u043e &#8220;\u0415\u0445\u043e \u041c\u043e\u0441\u043a\u0432\u0438&#8221;, \u0434\u0435 \u0447\u0430\u0441\u0442\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u044e\u0432\u0430\u043b\u0430\u0441\u044f \u0444\u0440\u0430\u0437\u0430: &#8220;\u0423 \u043f\u043e\u0432\u043d\u043e\u043c\u0443 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0456 \u0437 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0454\u044e&#8221;. \u041f\u0440\u0438\u0431\u0440\u0430\u0432\u0448\u0438 \u0437\u0430\u0439\u0432\u0456 \u0441\u043b\u043e\u0432\u0430, \u0414\u0443\u0440\u043e\u0432 \u043e\u0442\u0440\u0438\u043c\u0430\u0432 \u043d\u0430\u0437\u0432\u0443 \u043d\u0430\u0439\u0432\u0456\u0434\u043e\u043c\u0456\u0448\u043e\u0457 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u043e\u0457 \u043c\u0435\u0440\u0435\u0436\u0456.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Apple<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Istorii%20nazvanij%20izvestnyh%20mirovyh%20brendov\/apple.png\" alt=\"Apple, &#x41D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;, &#x441;&#x442;&#x432;&#x43E;&#x440;&#x435;&#x43D;&#x43D;&#x44F; &#x43D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x456;&#x43C;'&#x44F; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x432;&#x438;&#x433;&#x430;&#x434;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x431;&#x440;&#x435;&#x43D;&#x434;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x43E;&#x457; &#x43C;&#x430;&#x440;&#x43A;&#x438;, &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x430; &#x43C;&#x430;&#x440;&#x43A;&#x430;, &#x431;&#x440;&#x435;&#x43D;&#x434;\" title=\"&#x411;&#x440;&#x435;&#x43D;&#x434; Apple\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u042f\u0431\u043b\u0443\u043a\u043e &#8211; \u0443\u043b\u044e\u0431\u043b\u0435\u043d\u0438\u0439 \u0444\u0440\u0443\u043a\u0442 \u0421\u0442\u0456\u0432\u0430 \u0414\u0436\u043e\u0431\u0441\u0430 (\u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457). \u041f\u0456\u0441\u043b\u044f \u0442\u0440\u044c\u043e\u0445 \u043c\u0456\u0441\u044f\u0446\u0456\u0432 \u043c\u0430\u0440\u043d\u0438\u0445 \u0441\u043f\u0440\u043e\u0431 \u043f\u0440\u0438\u0434\u0443\u043c\u0430\u0442\u0438 \u043d\u0430\u0437\u0432\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0421\u0442\u0456\u0432 \u0414\u0436\u043e\u0431\u0441 \u043f\u0440\u0438\u0433\u0440\u043e\u0437\u0438\u0432 \u0441\u0432\u043e\u0457\u043c \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0430\u043c, \u0449\u043e \u044f\u043a\u0449\u043e \u0434\u043e \u043f&#8217;\u044f\u0442\u043e\u0457 \u0433\u043e\u0434\u0438\u043d\u0438 \u0432\u043e\u043d\u0438 \u043d\u0435 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u044e\u0442\u044c \u043a\u0440\u0430\u0449\u043e\u0457 \u043d\u0430\u0437\u0432\u0438, \u0432\u0456\u043d \u043d\u0430\u0437\u0432\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e &#8220;\u042f\u0431\u043b\u0443\u043a\u043e\u043c&#8221; &#8211; &#8220;Apple&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>HP<\/strong><strong>(Hewlett-Packard)<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Istorii%20nazvanij%20izvestnyh%20mirovyh%20brendov\/1311.jpg\" alt=\"&#x411;&#x440;&#x435;&#x43D;&#x434; HP, &#x41D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;, &#x441;&#x442;&#x432;&#x43E;&#x440;&#x435;&#x43D;&#x43D;&#x44F; &#x43D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x456;&#x43C;'&#x44F; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x431;&#x440;&#x435;&#x43D;&#x434;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x435;&#x43B;&#x44C;&#x43D;&#x43E;&#x457; &#x43C;&#x430;&#x440;&#x43A;&#x438;, &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x435;&#x43B;&#x44C;&#x43D;&#x430; &#x43C;&#x430;&#x440;&#x43A;&#x430;, &#x431;&#x440;&#x435;&#x43D;&#x434;\" title=\"&#x421;&#x43E;&#x437;&#x434;&#x430;&#x43D;&#x438;&#x435; &#x43D;&#x435;&#x439;&#x43C;&#x438;&#x43D;&#x433;&#x430; - HP\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u0422\u0430\u043a\u0443 \u043d\u0430\u0437\u0432\u0443 \u0431\u0443\u043b\u043e \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043e \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0456\u043c\u0435\u043d \u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a\u0456\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. \u0411\u0456\u043b\u043b \u0413&#8217;\u044e\u043b\u0435\u0442\u0442 (Bill Hewlett) \u0456 \u0414\u0435\u0439\u0432 \u041f\u0430\u043a\u043a\u0430\u0440\u0434 (Dave Packard) \u043a\u0438\u0434\u0430\u043b\u0438 \u043c\u043e\u043d\u0435\u0442\u043a\u0443, \u0449\u043e\u0431 \u0432\u0438\u0431\u0440\u0430\u0442\u0438, \u0447\u0438\u0454 \u0456\u043c&#8217;\u044f \u0431\u0443\u0434\u0435 \u0432\u043a\u0430\u0437\u0430\u043d\u043e \u0432 \u043d\u0430\u0437\u0432\u0456 \u043f\u0435\u0440\u0448\u0438\u043c. \u0412\u0438\u0433\u0440\u0430\u0432 \u0411\u0456\u043b\u043b \u0413&#8217;\u044e\u043b\u0435\u0442\u0442!<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Kodak<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Istorii%20nazvanij%20izvestnyh%20mirovyh%20brendov\/22.gif\" alt=\"Kodak, &#x41D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;, &#x441;&#x442;&#x432;&#x43E;&#x440;&#x435;&#x43D;&#x43D;&#x44F; &#x43D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x456;&#x43C;'&#x44F; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x431;&#x440;&#x435;&#x43D;&#x434;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x435;&#x43B;&#x44C;&#x43D;&#x43E;&#x457; &#x43C;&#x430;&#x440;&#x43A;&#x438;, &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x435;&#x43B;&#x44C;&#x43D;&#x430; &#x43C;&#x430;&#x440;&#x43A;&#x430;, &#x431;&#x440;&#x435;&#x43D;&#x434;\" title=\"&#x41D;&#x430;&#x437;&#x432;&#x430;&#x43D;&#x438;&#x435; &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x43E;&#x439; &#x43C;&#x430;&#x440;&#x43A;&#x438; Kodak\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u0423\u043b\u044e\u0431\u043b\u0435\u043d\u0430 \u043b\u0456\u0442\u0435\u0440\u0430 \u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 &#8211; \u0414\u0436\u043e\u0440\u0434\u0436\u0430 \u0406\u0441\u0442\u043c\u0435\u043d\u0430 &#8211; \u0431\u0443\u043a\u0432\u0430 \u041a. \u0412\u0456\u043d \u0434\u043e\u0432\u0433\u043e \u0448\u0443\u043a\u0430\u0432 \u0441\u043b\u043e\u0432\u0430, \u044f\u043a\u0456 \u043f\u043e\u0447\u0438\u043d\u0430\u043b\u0438\u0441\u044f \u0456 \u0437\u0430\u043a\u0456\u043d\u0447\u0443\u0432\u0430\u043b\u0438\u0441\u044f \u0431 \u043d\u0430 \u0442\u0443 \u0431\u0443\u043a\u0432\u0443. \u041f\u0456\u0441\u043b\u044f \u0434\u043e\u0432\u0433\u0438\u0445 \u043f\u043e\u0448\u0443\u043a\u0456\u0432 \u0432\u0456\u043d \u0437\u0443\u043f\u0438\u043d\u0438\u0432\u0441\u044f \u043d\u0430 \u0441\u043b\u043e\u0432\u0456 &#8220;\u041a\u043e\u0434\u0430\u043a&#8221;, \u044f\u043a \u0432\u0456\u043d \u0432\u0432\u0430\u0436\u0430\u0432, \u0441\u0430\u043c\u0435 \u0442\u0430\u043a\u0438\u0439 \u0437\u0432\u0443\u043a \u0432\u0438\u0434\u0430\u0454 \u0444\u043e\u0442\u043e\u043a\u0430\u043c\u0435\u0440\u0430 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0437\u0439\u043e\u043c\u043a\u0438.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Xerox<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Istorii%20nazvanij%20izvestnyh%20mirovyh%20brendov\/471.jpg\" alt=\"Xerox, &#x41D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;, &#x441;&#x442;&#x432;&#x43E;&#x440;&#x435;&#x43D;&#x43D;&#x44F; &#x43D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x456;&#x43C;'&#x44F; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x431;&#x440;&#x435;&#x43D;&#x434;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x43E;&#x457; &#x43C;&#x430;&#x440;&#x43A;&#x438;, &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x430; &#x43C;&#x430;&#x440;&#x43A;&#x430;, &#x431;&#x440;&#x435;&#x43D;&#x434;\" title=\"&#x422;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x430;&#x44F; &#x43C;&#x430;&#x440;&#x43A;&#x430; Xerox\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u0420\u0456\u0447 \u0443 \u0442\u0456\u043c, \u0449\u043e \u0434\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0443 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0443 \u0441\u0432\u0456\u0442\u0456 \u0456\u0441\u043d\u0443\u0432\u0430\u043b\u0430 \u0442\u0456\u043b\u044c\u043a\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u044f \u0432\u043e\u043b\u043e\u0433\u043e\u0433\u043e \u043a\u043e\u043f\u0456\u044e\u0432\u0430\u043d\u043d\u044f. \u0421\u0430\u043c\u0435 \u0442\u043e\u043c\u0443 \u0432\u0438\u043d\u0430\u0445\u0456\u0434\u043d\u0438\u043a \u0427\u0435\u0441\u0442\u043e\u0440 \u041a\u0430\u0440\u043b\u0441\u043e\u043d \u0442\u0430\u043a \u0445\u043e\u0442\u0456\u0432 \u043f\u0456\u0434\u043a\u0440\u0435\u0441\u043b\u0438\u0442\u0438 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0432 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u043a\u043e\u043f\u0456\u044e\u0432\u0430\u043d\u043d\u044f \u0441\u0443\u0445\u043e\u0433\u043e \u0444\u0430\u0440\u0431\u0443\u0432\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043e\u0440\u043e\u0448\u043a\u0443. \u0412\u0438\u0445\u043e\u0434\u044f\u0447\u0438 \u0437 \u0446\u044c\u043e\u0433\u043e, \u0431\u0443\u043b\u043e \u0432\u0438\u0440\u0456\u0448\u0435\u043d\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0432 \u043d\u0430\u0437\u0432\u0456 \u0441\u043b\u043e\u0432\u043e &#8220;Xer&#8221; &#8211; \u0437 \u0433\u0440\u0435\u0446\u044c\u043a\u043e\u0457 \u043c\u043e\u0432\u0438 &#8220;\u0441\u0443\u0445\u0438\u0439&#8221;.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\u041a\u043e\u043a\u0430-\u043a\u043e\u043b\u0430<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Istorii%20nazvanij%20izvestnyh%20mirovyh%20brendov\/Coca_Cola03.jpg\" alt=\"Coca-cola, &#x41D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;, &#x441;&#x442;&#x432;&#x43E;&#x440;&#x435;&#x43D;&#x43D;&#x44F; &#x43D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x456;&#x43C;'&#x44F; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x431;&#x440;&#x435;&#x43D;&#x434;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x435;&#x43B;&#x44C;&#x43D;&#x43E;&#x457; &#x43C;&#x430;&#x440;&#x43A;&#x438;, &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x435;&#x43B;&#x44C;&#x43D;&#x430; &#x43C;&#x430;&#x440;&#x43A;&#x430;, &#x431;&#x440;&#x435;&#x43D;&#x434;\" title=\"&#x411;&#x440;&#x435;&#x43D;&#x434; Coca-cola\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u0439\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0456\u0448\u0438\u0439 \u0431\u0435\u0437\u0430\u043b\u043a\u043e\u0433\u043e\u043b\u044c\u043d\u0438\u0439 \u043d\u0430\u043f\u0456\u0439 \u043e\u0442\u0440\u0438\u043c\u0430\u0432 \u0442\u0430\u043a\u0443 \u043d\u0430\u0437\u0432\u0443 \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u0442\u043e\u043c\u0443, \u0449\u043e \u043f\u043e\u0447\u0430\u0442\u043a\u043e\u0432\u0438\u0439 \u0440\u0435\u0446\u0435\u043f\u0442 \u043d\u0430\u043f\u043e\u044e \u043c\u0430\u0432 \u0442\u0430\u043a\u0438\u0439 \u0432\u0438\u0433\u043b\u044f\u0434: \u0442\u0440\u0438 \u0447\u0430\u0441\u0442\u0438\u043d\u0438 \u043b\u0438\u0441\u0442\u044f \u043a\u043e\u043a\u0438 \u043d\u0430 \u043e\u0434\u043d\u0443 \u0447\u0430\u0441\u0442\u0438\u043d\u0443 \u0433\u043e\u0440\u0456\u0445\u0456\u0432 \u0442\u0440\u043e\u043f\u0456\u0447\u043d\u043e\u0433\u043e \u0434\u0435\u0440\u0435\u0432\u0430 \u043a\u043e\u043b\u0438.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pepsi<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Istorii%20nazvanij%20izvestnyh%20mirovyh%20brendov\/pepsi_logo_actual.jpg\" alt=\"Pepsi, &#x41D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;, &#x441;&#x442;&#x432;&#x43E;&#x440;&#x435;&#x43D;&#x43D;&#x44F; &#x43D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x456;&#x43C;'&#x44F; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x432;&#x438;&#x433;&#x430;&#x434;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x431;&#x440;&#x435;&#x43D;&#x434;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x43E;&#x457; &#x43C;&#x430;&#x440;&#x43A;&#x438;, &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x430; &#x43C;&#x430;&#x440;&#x43A;&#x430;, &#x431;&#x440;&#x435;&#x43D;&#x434;\" title=\"&#x422;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x430;&#x44F; &#x43C;&#x430;&#x440;&#x43A;&#x430; Pepsi\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u0423\u043f\u0435\u0440\u0448\u0435 \u043d\u0430\u043f\u0456\u0439 \u0431\u0443\u0432 \u0432\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0438\u0439 \u0444\u0430\u0440\u043c\u0430\u0446\u0435\u0432\u0442\u043e\u043c \u041a\u0430\u043b\u0435\u0431\u043e\u043c \u0411\u0440\u0435\u0434\u0445\u0435\u043c\u043e\u043c, \u044f\u043a\u0438\u0439 \u0432\u0438\u0433\u0430\u0434\u0430\u0432 \u043d\u0430\u0437\u0432\u0443 Pepsi \u0432\u0456\u0434 \u0441\u043b\u043e\u0432\u0430 \u043f\u0435\u043f\u0441\u0438\u043d &#8211; \u043d\u0430\u0437\u0432\u0430 \u0442\u0440\u0430\u0432\u043d\u043e\u0433\u043e \u0444\u0435\u0440\u043c\u0435\u043d\u0442\u0443, \u0449\u043e \u0441\u043f\u0440\u0438\u044f\u0454 \u0440\u043e\u0437\u0449\u0435\u043f\u043b\u0435\u043d\u043d\u044e \u0431\u0456\u043b\u043a\u0456\u0432.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sony<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Istorii%20nazvanij%20izvestnyh%20mirovyh%20brendov\/614.jpg\" alt=\"Sony, &#x41D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;, &#x441;&#x442;&#x432;&#x43E;&#x440;&#x435;&#x43D;&#x43D;&#x44F; &#x43D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x456;&#x43C;'&#x44F; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x432;&#x438;&#x433;&#x430;&#x434;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x431;&#x440;&#x435;&#x43D;&#x434;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x43E;&#x457; &#x43C;&#x430;&#x440;&#x43A;&#x438;, &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x430; &#x43C;&#x430;&#x440;&#x43A;&#x430;, &#x431;&#x440;&#x435;&#x43D;&#x434;\" title=\"&#x41D;&#x430;&#x437;&#x432;&#x430;&#x43D;&#x438;&#x435; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x438;&#x438; Sony\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u0422\u0432\u043e\u0440\u0446\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0434\u0443\u0436\u0435 \u0445\u043e\u0442\u0456\u043b\u0438 \u043f\u0456\u0434\u0456\u0431\u0440\u0430\u0442\u0438 \u043a\u043e\u0440\u043e\u0442\u043a\u0443 \u0456 \u043b\u0430\u043a\u043e\u043d\u0456\u0447\u043d\u0443 \u043d\u0430\u0437\u0432\u0443, \u0442\u043e\u0434\u0456 \u0432\u043e\u043d\u0438 \u043d\u0430\u0442\u0440\u0430\u043f\u0438\u043b\u0438 \u043d\u0430 \u043b\u0430\u0442\u0438\u043d\u0441\u044c\u043a\u0435 \u0441\u043b\u043e\u0432\u043e sonus &#8211; &#8220;\u0437\u0432\u0443\u043a&#8221;. \u0423 \u0442\u043e\u0439 \u0447\u0430\u0441 (1950 \u0440.) \u0432 \u042f\u043f\u043e\u043d\u0456\u0457 \u0448\u0438\u0440\u043e\u043a\u043e \u0432\u0436\u0438\u0432\u0430\u043b\u043e\u0441\u044f \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u044c\u043a\u0435 \u0441\u043b\u043e\u0432\u043e sonny \u0441\u043f\u0456\u0432\u0437\u0432\u0443\u0447\u043d\u0435 \u0441\u043b\u043e\u0432\u0443 sonus. \u041e\u0434\u043d\u0430\u043a \u0441\u043b\u043e\u0432\u043e sonny \u043f\u0440\u043e\u043f\u0438\u0441\u0430\u043d\u0435 \u0456\u0454\u0440\u043e\u0433\u043b\u0456\u0444\u0430\u043c\u0438 \u0447\u0438\u0442\u0430\u043b\u043e\u0441\u044f \u044f\u043a &#8220;\u0437\u0431\u0438\u0442\u043a\u043e\u0432\u0438\u0439&#8221;, \u0442\u043e\u0434\u0456 \u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a\u0438 \u0440\u043e\u0437\u0432&#8217;\u044f\u0437\u0430\u043b\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443, \u0432\u0438\u043a\u0440\u0435\u0441\u043b\u0438\u0432\u0448\u0438 \u0437 \u043d\u0430\u0437\u0432\u0438 \u043e\u0434\u043d\u0443 \u0431\u0443\u043a\u0432\u0443 n.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>IKEA<\/strong><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Istorii%20nazvanij%20izvestnyh%20mirovyh%20brendov\/IKEA.jpg\" alt=\"IKEA, &#x41D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;, &#x441;&#x442;&#x432;&#x43E;&#x440;&#x435;&#x43D;&#x43D;&#x44F; &#x43D;&#x435;&#x439;&#x43C;&#x456;&#x43D;&#x433;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x456;&#x43C;'&#x44F; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443;, &#x43F;&#x440;&#x438;&#x434;&#x443;&#x43C;&#x430;&#x442;&#x438; &#x43D;&#x430;&#x437;&#x432;&#x443; &#x43A;&#x43E;&#x43C;&#x43F;&#x430;&#x43D;&#x456;&#x457;, &#x431;&#x440;&#x435;&#x43D;&#x434;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43D;&#x430;&#x437;&#x432;&#x430; &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x43E;&#x457; &#x43C;&#x430;&#x440;&#x43A;&#x438;, &#x442;&#x43E;&#x440;&#x433;&#x43E;&#x432;&#x430; &#x43C;&#x430;&#x440;&#x43A;&#x430;, &#x431;&#x440;&#x435;&#x43D;&#x434;\" title=\"&#x411;&#x440;&#x435;&#x43D;&#x434; IKEA\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Ingvar Kamprad &#8211; \u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, Imtaryd &#8211; \u0440\u0456\u0434\u043d\u0435 \u0441\u0435\u043b\u043e, \u0434\u0435 \u043d\u0430\u0440\u043e\u0434\u0438\u0432\u0441\u044f \u0456 \u043f\u043e\u0447\u0430\u0432 \u0441\u0432\u043e\u044e \u0441\u043f\u0440\u0430\u0432\u0443 \u0406\u043d\u0433\u0432\u0430\u0440 \u041a\u0430\u043c\u043f\u0440\u0430\u0434.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/koloro.ua\/blog\/brending-i-marketing\/istorii-nazvanij-izvestnyh-mirovyh-brendov.html\" target=\"_blank\" rel=\"noreferrer noopener\">\n  <strong>\u041a\u043e\u043c\u043f\u0430\u043d\u0456\u044f KOLORO<\/strong>\n<\/a> \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0433\u043e \u043d\u0435\u0439\u043c\u0456\u043d\u0433\u0443 \u0442\u0430 <strong>\n  <a href=\"https:\/\/koloro.ua\/registraciya-torgovyh-marok.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u0457 \u0442\u043e\u0440\u0433\u043e\u0432\u0438\u0445 \u043c\u0430\u0440\u043e\u043a (\u0442\u043e\u0440\u0433\u043e\u0432\u0438\u0445 \u0437\u043d\u0430\u043a\u0456\u0432).<\/a>\n<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041d\u0435\u0439\u043c\u0456\u043d\u0433 \u0449\u043e\u0434\u043d\u044f \u0441\u0442\u0430\u0454 \u0434\u0435\u0434\u0430\u043b\u0456 \u0432\u0430\u0433\u043e\u043c\u0456\u0448\u043e\u044e \u0447\u0430\u0441\u0442\u0438\u043d\u043e\u044e \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0438 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443. \u0427\u0430\u0441\u043e\u043c \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0449\u043e\u0431 \u043f\u0440\u0438\u0434\u0443\u043c\u0430\u0442\u0438 \u043d\u0430\u0437\u0432\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u0431\u0440\u0435\u043d\u0434\u0443 \u0430\u0431\u043e \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0457 \u043c\u0430\u0440\u043a\u0438 \u0437\u0431\u0438\u0440\u0430\u0454\u0442\u044c\u0441\u044f \u0432\u0435\u043b\u0438\u043a\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432, \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442\u044c\u0441\u044f \u0431\u0430\u0433\u0430\u0442\u043e\u0440\u0430\u0437\u043e\u0432\u0456 \u043c\u043e\u0437\u043a\u043e\u0432\u0456 \u0448\u0442\u0443\u0440\u043c\u0438, \u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0443 \u0444\u043e\u043a\u0443\u0441-\u0433\u0440\u0443\u043f\u0430\u0445, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f, \u0430 \u0432\u0441\u0435 \u0437\u0430\u0440\u0430\u0434\u0438 \u0442\u043e\u0433\u043e, \u0449\u043e\u0431 \u0437\u0433\u0435\u043d\u0435\u0440\u0443\u0432\u0430\u0442\u0438 \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0443 \u043d\u0430\u0437\u0432\u0443 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443. \u041c\u0430\u043b\u043e \u0445\u0442\u043e \u0437\u043d\u0430\u0454, \u0449\u043e \u0432\u0435\u043b\u0438\u043a\u0443 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043d\u0430\u0437\u0432 \u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0445 \u0432\u0456\u0434\u043e\u043c\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u043f\u0440\u0438\u0434\u0443\u043c\u0430\u043b\u0438 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":12024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[81],"tags":[],"skvoznaya_taxonomy":[],"class_list":["post-18558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brending-i-marketing"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/ua\/wp-json\/wp\/v2\/posts\/18558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/ua\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koloro.ua\/ua\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koloro.ua\/ua\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/koloro.ua\/ua\/wp-json\/wp\/v2\/comments?post=18558"}],"version-history":[{"count":1,"href":"https:\/\/koloro.ua\/ua\/wp-json\/wp\/v2\/posts\/18558\/revisions"}],"predecessor-version":[{"id":18559,"href":"https:\/\/koloro.ua\/ua\/wp-json\/wp\/v2\/posts\/18558\/revisions\/18559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/ua\/wp-json\/wp\/v2\/media\/12024"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/ua\/wp-json\/wp\/v2\/media?parent=18558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/ua\/wp-json\/wp\/v2\/categories?post=18558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/ua\/wp-json\/wp\/v2\/tags?post=18558"},{"taxonomy":"skvoznaya_taxonomy","embeddable":true,"href":"https:\/\/koloro.ua\/ua\/wp-json\/wp\/v2\/skvoznaya_taxonomy?post=18558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}