{"id":11077,"date":"2014-05-30T17:46:14","date_gmt":"2014-05-30T14:46:14","guid":{"rendered":"https:\/\/www.koloro.ua\/?p=11077"},"modified":"2024-10-15T12:02:08","modified_gmt":"2024-10-15T09:02:08","slug":"bankivskyj-rebrending","status":"publish","type":"post","link":"https:\/\/koloro.ua\/ua\/bez-kategori%d1%97-ua\/bankivskyj-rebrending\/","title":{"rendered":"\u0411\u0410\u041d\u041a\u0406\u0412\u0421\u042c\u041a\u0418\u0419 \u0420\u0415\u0411\u0420\u0415\u041d\u0414\u0418\u041d\u0413"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0420\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0454 \u043e\u0434\u043d\u0438\u043c \u0437 <a href=\"https:\/\/koloro.ua\/blog\/brending-i-marketing\/marketingovye-kommunikacii-vidy-i-instrumenty-marketingovyh-kommunikacij.html\">\u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457<\/a>. \u041f\u043e\u043b\u044f\u0433\u0430\u0454 \u0443 \u0437\u043c\u0456\u043d\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0430\u0431\u043e \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457, \u043d\u0435\u0437\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434 \u043d\u0430\u043f\u0440\u044f\u043c\u043a\u0443 \u0457\u0445\u043d\u044c\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456. \u0417\u0430\u0437\u0432\u0438\u0447\u0430\u0439 <a href=\"https:\/\/koloro.ua\/rebrending.html\">\u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433<\/a> \u0432\u0438\u0440\u0430\u0436\u0430\u0454\u0442\u044c\u0441\u044f \u0432 \u0437\u043c\u0456\u043d\u0456 \u043d\u0430\u0439\u043c\u0435\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0430\u0431\u043e <a href=\"https:\/\/koloro.ua\/razrabotka-logotipa.html\">\u0434\u0438\u0437\u0430\u0439\u043d\u0443 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0443<\/a>, \u0456\u0434\u0435\u043e\u043b\u043e\u0433\u0456\u0457 \u0431\u0443\u0434\u044c-\u044f\u043a\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. \u0426\u0435 \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u0437\u043c\u0456\u043d\u0430 \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443, \u0439\u043e\u0433\u043e \u0444\u0456\u0440\u043c\u043e\u0432\u043e\u0433\u043e \u0441\u0442\u0438\u043b\u044e.   <\/p>\n\n<p class=\"wp-block-paragraph\">\u0417\u0430\u0437\u043d\u0430\u0447\u0438\u043c\u043e, \u0449\u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 &#8211; \u0446\u0435 \u0442\u0440\u0443\u0434\u043e\u043c\u0456\u0441\u0442\u043a\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441, \u044f\u043a\u0438\u0439 \u0432\u043a\u043b\u044e\u0447\u0430\u0454 \u0432 \u0441\u0435\u0431\u0435 \u0434\u0432\u0456 \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u0456. \u0426\u0435 <strong>\u0440\u0435\u0441\u0442\u0430\u0439\u043b\u0456\u043d\u0433 \u0456 \u043f\u043e\u0437\u0438\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f<\/strong>. \u041a\u0440\u0456\u043c \u0442\u043e\u0433\u043e, \u0449\u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0454 \u0442\u0440\u0438\u0432\u0430\u043b\u043e\u044e \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044e, \u0432\u0456\u043d \u0449\u0435 \u0439 \u0434\u0443\u0436\u0435 \u0432\u0438\u0442\u0440\u0430\u0442\u043d\u0438\u0439 \u0437\u0430 \u0441\u0432\u043e\u0454\u044e \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u044e \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u043e\u044e. \u0423 \u043f\u0435\u0432\u043d\u0438\u0445 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u044f\u0445 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u043d\u0430\u0431\u0430\u0433\u0430\u0442\u043e \u0437\u0440\u0443\u0447\u043d\u0456\u0448\u0435, \u0430 \u0433\u043e\u043b\u043e\u0432\u043d\u0435 &#8211; \u0432\u0438\u0433\u0456\u0434\u043d\u0456\u0448\u0435 \u0443 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u043c\u0443 \u0432\u0456\u0434\u043d\u043e\u0448\u0435\u043d\u043d\u0456 \u0437\u0430\u043c\u0456\u0441\u0442\u044c \u0441\u0442\u0430\u0440\u043e\u0433\u043e \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043d\u043e\u0432\u0438\u0439 \u0431\u0440\u0435\u043d\u0434.   <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Bankovskij%20rebrending\/14.jpg\" alt=\"&#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443;, &#x440;&#x435;&#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x444;&#x456;&#x43D;&#x430;&#x43D;&#x441;&#x43E;&#x432;&#x43E;&#x457; &#x443;&#x441;&#x442;&#x430;&#x43D;&#x43E;&#x432;&#x438;\" title=\"&#x411;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x431;&#x430;&#x43D;&#x43A;&#x443;\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Bankovskij%20rebrending\/14_1.jpg\" alt=\"&#x411;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x431;&#x430;&#x43D;&#x43A;&#x443;, &#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443;, &#x440;&#x435;&#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x444;&#x456;&#x43D;&#x430;&#x43D;&#x441;&#x43E;&#x432;&#x43E;&#x457; &#x443;&#x441;&#x442;&#x430;&#x43D;&#x43E;&#x432;&#x438;\" title=\"&#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Bankovskij%20rebrending\/15.jpg\" alt=\"&#x411;&#x430;&#x43D;&#x43A; &#x420;&#x430;&#x439;&#x444;&#x444;&#x430;&#x439;&#x437;&#x435;&#x43D;, &#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443;, &#x440;&#x435;&#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x444;&#x456;&#x43D;&#x430;&#x43D;&#x441;&#x43E;&#x432;&#x43E;&#x457; &#x443;&#x441;&#x442;&#x430;&#x43D;&#x43E;&#x432;&#x438;\" title=\"&#x411;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x431;&#x430;&#x43D;&#x43A;&#x443; &#x420;&#x430;&#x439;&#x444;&#x444;&#x430;&#x439;&#x437;&#x435;&#x43D;\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x43A;&#x43E;&#x433;&#x434;&#x430;-&#x43D;&#x435;&#x43E;&#x431;&#x445;&#x43E;&#x434;&#x438;&#x43C;&#x43E;-&#x434;&#x435;&#x43B;&#x430;&#x442;&#x44C;-&#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;\">\u041a\u043e\u043b\u0438 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0440\u043e\u0431\u0438\u0442\u0438 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433?<\/h2>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p class=\"wp-block-paragraph\">\u042f\u043a\u0449\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043f\u0440\u0438\u0439\u043c\u0430\u044e\u0442\u044c \u0432\u043e\u043b\u044c\u043e\u0432\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433, \u0442\u043e \u0446\u0435 \u0440\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u0443 \u0442\u0430\u043a\u0438\u0445 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u044f\u0445:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0435 \u043e\u0437\u0434\u043e\u0440\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 (\u0437\u043e\u043a\u0440\u0435\u043c\u0430 \u0439 \u0431\u0430\u043d\u043a\u0456\u0432\u0441\u044c\u043a\u043e\u0457 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457);<\/li>\n\n\n\n<li>\u043e\u0441\u043b\u0430\u0431\u043b\u0435\u043d\u043d\u044f \u0441\u0438\u043b\u0438 \u0432\u043f\u043b\u0438\u0432\u0443 \u0431\u0440\u0435\u043d\u0434\u0443 \u043d\u0430 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432;<\/li>\n\n\n\n<li>\u0432\u0442\u0440\u0430\u0442\u0430 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\u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0430\u0431\u043e \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457;<\/li>\n\n\n\n<li>\u043f\u0456\u0434\u043a\u0440\u0435\u0441\u043b\u0435\u043d\u043d\u044f \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0442\u0430 \u0441\u0430\u043c\u043e\u0431\u0443\u0442\u043d\u043e\u0441\u0442\u0456 \u0431\u0440\u0435\u043d\u0434\u0443;<\/li>\n\n\n\n<li>\u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043d\u043e\u0432\u0438\u0445 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u0456 \u0437\u0431\u0456\u043b\u044c\u0448\u0435\u043d\u043d\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043d\u0430\u044f\u0432\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0434\u043e \u0431\u0440\u0435\u043d\u0434\u0443;<\/li>\n\n\n\n<li>\u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043d\u043e\u0432\u0438\u0445 \u043d\u0430\u043f\u0440\u044f\u043c\u0456\u0432 \u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0456, \u044f\u043a \u043d\u0430\u0441\u043b\u0456\u0434\u043e\u043a &#8211; \u0437\u043c\u0456\u043d\u0430 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Bankovskij%20rebrending\/1.jpg\" alt=\"&#x420;&#x435;&#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x431;&#x430;&#x43D;&#x43A;&#x443;, &#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443;, &#x440;&#x435;&#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x444;&#x456;&#x43D;&#x430;&#x43D;&#x441;&#x43E;&#x432;&#x43E;&#x457; &#x443;&#x441;&#x442;&#x430;&#x43D;&#x43E;&#x432;&#x438;\" title=\"&#x420;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x431;&#x430;&#x43D;&#x43A;&#x443;\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x431;&#x430;&#x43D;&#x43A;&#x43E;&#x432;&#x441;&#x43A;&#x438;&#x439;-&#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;-&#x43E;&#x441;&#x43D;&#x43E;&#x432;&#x43D;&#x430;&#x44F;-&#x441;&#x443;&#x442;&#x44C;\">\u0411\u0430\u043d\u043a\u0456\u0432\u0441\u044c\u043a\u0438\u0439 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433: \u043e\u0441\u043d\u043e\u0432\u043d\u0430 \u0441\u0443\u0442\u044c<\/h2>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p class=\"wp-block-paragraph\">\u0420\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0442\u0430\u043a\u0438\u0445 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0439, \u044f\u043a \u0431\u0430\u043d\u043a\u0438, \u043d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442\u044c \u043f\u0456\u0434 \u0447\u0430\u0441 \u043f\u0440\u0438\u0434\u0431\u0430\u043d\u043d\u044f \u0437\u0430\u043a\u043e\u0440\u0434\u043e\u043d\u043d\u0438\u043c \u0431\u0430\u043d\u043a\u043e\u043c \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u043e\u0457 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0457 (\u0431\u0430\u043d\u043a\u0456\u0432\u0441\u044c\u043a\u043e\u0457, \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u043e\u0457) \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438 \u0430\u0431\u043e \u043f\u0456\u0434 \u0447\u0430\u0441 \u0457\u0445\u043d\u044c\u043e\u0433\u043e \u043e\u0431&#8217;\u0454\u0434\u043d\u0430\u043d\u043d\u044f \u043e\u0434\u043d\u0430 \u0437 \u043e\u0434\u043d\u043e\u044e. \u042f\u043a \u043f\u0440\u0438\u043a\u043b\u0430\u0434 \u043d\u0430\u0437\u0432\u0435\u043c\u043e \u0442\u0430\u043a\u0443 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u044e: <\/p>\n\n<p class=\"wp-block-paragraph\">\u041f\u0456\u0441\u043b\u044f \u043f\u0440\u0438\u0434\u0431\u0430\u043d\u043d\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0454\u044e Nordea \u0430\u043a\u0446\u0456\u0439 \u041e\u0433\u0440\u0435\u0441\u0431\u0430\u043d\u043a\u0443 \u043e\u0441\u0442\u0430\u043d\u043d\u0456\u0439 \u0431\u0443\u0432 \u043f\u0435\u0440\u0435\u0439\u043c\u0435\u043d\u043e\u0432\u0430\u043d\u0438\u0439 \u0432 &#8220;\u041d\u043e\u0440\u0434\u0435\u0430 \u0411\u0430\u043d\u043a&#8221;. \u041b\u043e\u0433\u043e\u0442\u0438\u043f \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u0431\u0443\u0432 \u0437\u0430\u043f\u043e\u0437\u0438\u0447\u0435\u043d\u0438\u0439 \u0443 \u043c\u0430\u0442\u0435\u0440\u0438\u043d\u0441\u044c\u043a\u043e\u0433\u043e Nordea. \u042f\u043a, \u0443\u0442\u0456\u043c, \u0456 \u0444\u0456\u0440\u043c\u043e\u0432\u0438\u0439 \u0441\u0442\u0438\u043b\u044c.  <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Bankovskij%20rebrending\/nordea.jpg\" alt=\"&#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;, &#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443;, &#x440;&#x435;&#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x444;&#x456;&#x43D;&#x430;&#x43D;&#x441;&#x43E;&#x432;&#x43E;&#x457; &#x443;&#x441;&#x442;&#x430;&#x43D;&#x43E;&#x432;&#x438;\" title=\"&#x41B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F; &#x431;&#x430;&#x43D;&#x43A;&#x443;\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u0412 \u043e\u0441\u0442\u0430\u043d\u043d\u044c\u043e\u043c\u0443 \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0456 2005 \u0440\u043e\u043a\u0443 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0432 &#8220;\u0410\u043b\u044c\u0444\u0430-\u0411\u0430\u043d\u043a&#8221;. \u0423 \u043f\u0456\u0434\u0441\u0443\u043c\u043a\u0443 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id=\"h-&#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;-&#x434;&#x43B;&#x44F;-&#x441;&#x43C;&#x435;&#x43D;&#x44B;-&#x438;&#x43C;&#x438;&#x434;&#x436;&#x430;-&#x431;&#x430;&#x43D;&#x43A;&#x430;\">\u0420\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0434\u043b\u044f \u0437\u043c\u0456\u043d\u0438 \u0456\u043c\u0456\u0434\u0436\u0443 \u0431\u0430\u043d\u043a\u0443<\/h2>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p class=\"wp-block-paragraph\"><strong>\u0420\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433<\/strong> \u043c\u043e\u0436\u0435 \u0431\u0443\u0442\u0438 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e <strong>\u0437 \u043c\u0435\u0442\u043e\u044e \u0437\u043c\u0456\u043d\u0438 \u0456\u043c\u0456\u0434\u0436\u0443 \u0442\u0430 \u0440\u0435\u0434\u0438\u0437\u0430\u0439\u043d\u0443<\/strong>. \u0426\u0435 \u043f\u0440\u0438\u0440\u043e\u0434\u043d\u0435 \u0431\u0430\u0436\u0430\u043d\u043d\u044f \u0431\u0430\u043d\u043a\u0456\u0432 \u0441\u0442\u0430\u0442\u0438 \u0431\u043b\u0438\u0436\u0447\u0435 \u0434\u043e \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430 \u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0430\u0442\u0438 \u0456\u043d\u0442\u0435\u0440\u0435\u0441 \u0437 \u0431\u043e\u043a\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0434\u043e \u0441\u0432\u043e\u0457\u0445 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0438\u0445 \u0442\u0430 \u0456\u043d\u0448\u0438\u0445 \u0431\u0430\u043d\u043a\u0456\u0432\u0441\u044c\u043a\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432. \u0423 \u0447\u0430\u0441\u0442\u0438\u043d\u0456 \u0440\u043e\u0431\u043e\u0442\u0438 \u0437\u0456 \u0441\u0432\u043e\u0457\u043c\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u0431\u0430\u0433\u0430\u0442\u043e \u0431\u0430\u043d\u043a\u0456\u0432 \u043d\u0430\u043c\u0430\u0433\u0430\u044e\u0442\u044c\u0441\u044f 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\u043d\u043e\u0432\u043e\u0432\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u0443\u0432\u0456\u0440\u0432\u0430\u043b\u0438\u0441\u044f \u0432 \u043f\u043e\u0432\u0441\u044f\u043a\u0434\u0435\u043d\u043d\u0435 \u0436\u0438\u0442\u0442\u044f \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430.     <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Bankovskij%20rebrending\/6_1.jpg\" alt=\"&#x421;&#x431;&#x435;&#x440;&#x431;&#x430;&#x43D;&#x43A; &#x444;&#x456;&#x440;&#x43C;&#x43E;&#x432;&#x438;&#x439; &#x441;&#x442;&#x438;&#x43B;&#x44C;, &#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443;, &#x440;&#x435;&#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x444;&#x456;&#x43D;&#x430;&#x43D;&#x441;&#x43E;&#x432;&#x43E;&#x457; &#x443;&#x441;&#x442;&#x430;&#x43D;&#x43E;&#x432;&#x438;\" title=\"&#x41B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F; &#x421;&#x431;&#x435;&#x440;&#x431;&#x430;&#x43D;&#x43A;\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Bankovskij%20rebrending\/6.jpg\" alt=\"&#x420;&#x435;&#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443;, &#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443;, &#x440;&#x435;&#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x444;&#x456;&#x43D;&#x430;&#x43D;&#x441;&#x43E;&#x432;&#x43E;&#x457; &#x443;&#x441;&#x442;&#x430;&#x43D;&#x43E;&#x432;&#x438;\" title=\"&#x420;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443; &#x431;&#x430;&#x43D;&#x43A;&#x443;\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Bankovskij%20rebrending\/11.jpg\" alt=\"&#x421;&#x431;&#x435;&#x440;&#x431;&#x430;&#x43D;&#x43A; &#x444;&#x456;&#x440;&#x43C;&#x43E;&#x432;&#x438;&#x439; &#x441;&#x442;&#x438;&#x43B;&#x44C;, &#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443;, &#x440;&#x435;&#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x444;&#x456;&#x43D;&#x430;&#x43D;&#x441;&#x43E;&#x432;&#x43E;&#x457; &#x443;&#x441;&#x442;&#x430;&#x43D;&#x43E;&#x432;&#x438;\" title=\"&#x424;&#x456;&#x440;&#x43C;&#x43E;&#x432;&#x438;&#x439; &#x441;&#x442;&#x438;&#x43B;&#x44C; &#x421;&#x431;&#x435;&#x440;&#x431;&#x430;&#x43D;&#x43A;&#x443;\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u0417\u043c\u0456\u043d\u0430<strong>\u0456\u043c\u0456\u0434\u0436\u0443 \u0421\u0431\u0435\u0440\u0431\u0430\u043d\u043a\u0443<\/strong> \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043b\u0430\u0441\u044f \u043f\u043e\u0435\u0442\u0430\u043f\u043d\u043e \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 \u043d\u0430\u0437\u0432\u0430\u043d\u043e\u0457 \u0432 \u0441\u0442\u0430\u0442\u0442\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0434\u043e \u043d\u0438\u043d\u0456\u0448\u043d\u044c\u043e\u0433\u043e \u0440\u043e\u043a\u0443. \u0417\u043c\u0456\u043d\u0443 \u0441\u0442\u0430\u0440\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0421\u0431\u0435\u0440\u0431\u0430\u043d\u043a \u0434\u0435\u043a\u043b\u0430\u043c\u0443\u0432\u0430\u0432 \u044f\u043a \u043f\u0435\u0440\u0435\u0445\u0456\u0434 \u0434\u043e \u043d\u043e\u0432\u043e\u0457 \u044f\u043a\u043e\u0441\u0442\u0456 \u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u0432\u043e\u0457\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u0423 \u0439\u043e\u0433\u043e \u043b\u043e\u0433\u043e\u0442\u0438\u043f \u0431\u0443\u043b\u043e \u0432\u043d\u0435\u0441\u0435\u043d\u043e \u043d\u0435\u0437\u043d\u0430\u0447\u043d\u0456, \u0430\u043b\u0435 \u0437\u043c\u0456\u043d\u0438: \u0432\u0456\u043d \u0441\u0442\u0430\u0432 \u0442\u0440\u043e\u0445\u0438 \u044f\u0441\u043d\u0456\u0448\u0438\u043c, \u0437\u043b\u0435\u0433\u043a\u0430 \u0437\u043c\u0456\u043d\u0438\u0432 \u0441\u0432\u043e\u044e \u0444\u043e\u0440\u043c\u0443. \u0412 \u043e\u0434\u043d\u043e\u0447\u0430\u0441\u043d\u043e\u043c\u0443 \u043f\u043e\u0440\u044f\u0434\u043a\u0443 \u0431\u0430\u043d\u043a \u043e\u0433\u043e\u043b\u043e\u0441\u0438\u0432 \u043f\u0440\u043e \u0442\u0435, \u0449\u043e \u0437\u043c\u0456\u043d\u044e\u0454 \u0444\u043e\u0440\u043c\u0430\u0442 \u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0456 \u043e\u043d\u043e\u0432\u043b\u044e\u0454 \u0441\u0432\u043e\u0457 \u0432\u0456\u0434\u0434\u0456\u043b\u0435\u043d\u043d\u044f. \u0417\u0433\u0456\u0434\u043d\u043e \u0437 \u043f\u0456\u0434\u0440\u0430\u0445\u0443\u043d\u043a\u0430\u043c\u0438 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0456\u0432, \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u041e\u0449\u0430\u0434\u0431\u0430\u043d\u043a\u0443 \u043d\u0430 \u0446\u0435\u0439 \u043f\u0440\u043e\u0446\u0435\u0441 \u0441\u0442\u0430\u043d\u043e\u0432\u043b\u044f\u0442\u044c \u0449\u043e\u043d\u0430\u0439\u043c\u0435\u043d\u0448\u0435 22 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431\u043b\u0456\u0432.     <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x44D;&#x442;&#x430;&#x43F;&#x44B;-&#x431;&#x430;&#x43D;&#x43A;&#x43E;&#x432;&#x441;&#x43A;&#x43E;&#x433;&#x43E;-&#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;&#x430;\">\u0415\u0442\u0430\u043f\u0438 \u0431\u0430\u043d\u043a\u0456\u0432\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0443<\/h2>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p class=\"wp-block-paragraph\"><strong>1. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0439 \u0430\u0443\u0434\u0438\u0442<\/strong>. \u0419\u043e\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u0430 \u043c\u0435\u0442\u0430 &#8211; \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0443, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0437&#8217;\u044f\u0441\u0443\u0432\u0430\u0442\u0438 \u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0434\u043e \u043d\u044c\u043e\u0433\u043e \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430. \u041a\u0440\u0456\u043c \u0442\u043e\u0433\u043e, \u0432\u0438\u0432\u0447\u0438\u0442\u0438 \u0434\u0430\u043d\u0456, \u0449\u043e \u0441\u0442\u043e\u0441\u0443\u044e\u0442\u044c\u0441\u044f \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0435\u0439 \u043d\u0430 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8211; \u044f\u043a\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0456\u0441\u043d\u0443\u044e\u0442\u044c \u0434\u043b\u044f \u0441\u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0431\u0440\u0435\u043d\u0434\u0443;<\/li>\n\n\n\n<li>&#8211; \u043e\u0446\u0456\u043d\u043a\u0430 \u0456\u043c\u0456\u0434\u0436\u0443 \u0431\u0440\u0435\u043d\u0434\u0443 \u0434\u043b\u044f \u0440\u0456\u0437\u043d\u0438\u0445 \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0439;<\/li>\n\n\n\n<li>&#8211; \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u0439 \u0443\u0441\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u043f\u0435\u0440\u0435\u0432\u0430\u0433 \u0456 \u043c\u0456\u043d\u0443\u0441\u0456\u0432 \u0431\u0440\u0435\u043d\u0434\u0443;<\/li>\n\n\n\n<li>&#8211; \u043e\u0446\u0456\u043d\u043a\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0430\u0433 \u0431\u0440\u0435\u043d\u0434\u0443;<\/li>\n\n\n\n<li>&#8211; \u044f\u043a \u0434\u0456\u0454 \u043d\u0430 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430 \u0440\u0438\u0442\u0435\u0439\u043b-\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>2. \u0420\u0435\u043f\u043e\u0437\u0438\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443<\/strong>. \u041f\u043e\u043b\u044f\u0433\u0430\u0454 \u0443 \u0437\u043c\u0456\u043d\u0456 \u0439\u043e\u0433\u043e \u0433\u043e\u043b\u043e\u0432\u043d\u0438\u0445 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a \u0456 \u0437\u0430\u043a\u0440\u0456\u043f\u043b\u0435\u043d\u043d\u044f \u0457\u0445 \u0443 \u0441\u0432\u0456\u0434\u043e\u043c\u043e\u0441\u0442\u0456 \u043c\u0430\u0441\u043e\u0432\u043e\u0433\u043e \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>3. \u0420\u0435\u0441\u0442\u0430\u0439\u043b\u0456\u043d\u0433<\/strong> \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0438\u0445 \u0441\u043a\u043b\u0430\u0434\u043e\u0432\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0443. \u041f\u043e\u043b\u044f\u0433\u0430\u0454 \u0443 \u0437\u043c\u0456\u043d\u0456 \u0434\u0438\u0437\u0430\u0439\u043d\u0443 \u0431\u0440\u0435\u043d\u0434\u0443 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e \u0434\u043e \u0439\u043e\u0433\u043e \u043d\u043e\u0432\u0438\u0445 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>4. \u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f (\u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u044f \u0456 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u044f)<\/strong>. \u0407\u0457 \u043e\u0441\u043d\u043e\u0432\u043d\u0435 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u043f\u043e\u043b\u044f\u0433\u0430\u0454 \u0432 \u0442\u043e\u043c\u0443, \u0449\u043e\u0431 \u0434\u043e\u043d\u0435\u0441\u0442\u0438 \u0434\u043e \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u0456 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 \u043d\u043e\u0432\u0456 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0431\u0440\u0435\u043d\u0434\u0443. <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Bankovskij%20rebrending\/29.jpg\" alt=\"&#x420;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x444;&#x456;&#x43D;&#x430;&#x43D;&#x441;&#x43E;&#x432;&#x43E;&#x457; &#x443;&#x441;&#x442;&#x430;&#x43D;&#x43E;&#x432;&#x438;, &#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443;, &#x440;&#x435;&#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x444;&#x456;&#x43D;&#x430;&#x43D;&#x441;&#x43E;&#x432;&#x43E;&#x457; &#x443;&#x441;&#x442;&#x430;&#x43D;&#x43E;&#x432;&#x438;\" title=\"&#x415;&#x442;&#x430;&#x43F;&#x438; &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;&#x443; &#x431;&#x430;&#x43D;&#x43A;&#x443;\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Bankovskij%20rebrending\/30.jpg\" alt=\"&#x414;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x435;&#x43A;&#x441;&#x442;&#x435;&#x440;'&#x454;&#x440;&#x443;, &#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443;, &#x440;&#x435;&#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x444;&#x456;&#x43D;&#x430;&#x43D;&#x441;&#x43E;&#x432;&#x43E;&#x457; &#x443;&#x441;&#x442;&#x430;&#x43D;&#x43E;&#x432;&#x438;\" title=\"&#x414;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x431;&#x430;&#x43D;&#x43A;&#x443;\"\/><\/figure>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/media\/upload\/images\/blog\/Bankovskij%20rebrending\/31.jpg\" alt=\"&#x406;&#x43D;&#x442;&#x435;&#x440;'&#x454;&#x440; &#x431;&#x430;&#x43D;&#x43A;&#x443;, &#x411;&#x430;&#x43D;&#x43A;&#x456;&#x432;&#x441;&#x44C;&#x43A;&#x438;&#x439; &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433;, &#x434;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x443;, &#x440;&#x435;&#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F; &#x431;&#x440;&#x435;&#x43D;&#x434;&#x443;, &#x43F;&#x43E;&#x437;&#x438;&#x446;&#x456;&#x43E;&#x43D;&#x443;&#x432;&#x430;&#x43D;&#x43D;&#x44F;, &#x440;&#x435;&#x431;&#x440;&#x435;&#x43D;&#x434;&#x438;&#x43D;&#x433; &#x444;&#x456;&#x43D;&#x430;&#x43D;&#x441;&#x43E;&#x432;&#x43E;&#x457; &#x443;&#x441;&#x442;&#x430;&#x43D;&#x43E;&#x432;&#x438;\" title=\"&#x414;&#x438;&#x437;&#x430;&#x439;&#x43D; &#x456;&#x43D;&#x442;&#x435;&#x440;'&#x454;&#x440;&#x443; &#x431;&#x430;&#x43D;&#x43A;&#x443;\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x440;&#x435;&#x437;&#x44E;&#x43C;&#x435;\">\u0420\u0435\u0437\u044e\u043c\u0435<\/h2>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p class=\"wp-block-paragraph\"><strong>\u0420\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433<\/strong> &#8211; \u0446\u0435 \u0437\u043c\u0456\u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u0443 \u0437 \u043c\u0435\u0442\u043e\u044e \u0437\u043c\u0456\u043d\u0438 \u0434\u043e \u043d\u044c\u043e\u0433\u043e \u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044f \u0437 \u0431\u043e\u043a\u0443 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432. \u0417\u0430\u0432\u0434\u0430\u043d\u043d\u044f\u043c \u0442\u0430\u043a\u043e\u0457 \u0437\u043c\u0456\u043d\u0438 \u0441\u043b\u0443\u0436\u0438\u0442\u044c \u0434\u043e\u0432\u0433\u043e\u0442\u0440\u0438\u0432\u0430\u043b\u0435 \u043f\u0435\u0440\u0435\u0431\u0443\u0432\u0430\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443 \u043d\u0430 \u0441\u043f\u043e\u0436\u0438\u0432\u0447\u043e\u043c\u0443 \u0440\u0438\u043d\u043a\u0443. \u0412 \u043e\u0441\u043d\u043e\u0432\u0456 \u0446\u044c\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u0441\u0442\u043e\u0457\u0442\u044c \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u044f \u0437 \u043f\u043e\u0437\u0438\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0456 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432, \u044f\u043a\u0456 \u0432\u043e\u043d\u0430 \u0432\u0438\u0440\u043e\u0431\u043b\u044f\u0454. \u041f\u0456\u0434 \u0447\u0430\u0441 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u0436\u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u044f \u0430\u0431\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f \u0432\u0438\u0445\u043e\u0434\u0438\u0442\u044c \u0456\u0437 \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u0445 \u0440\u0438\u043d\u043a\u0456\u0432 (\u043f\u043b\u0430\u043d\u043e\u0432\u0430\u043d\u0438\u0445), \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438 \u0457\u0445\u043d\u044c\u043e\u0457 \u0434\u0438\u043d\u0430\u043c\u0456\u043a\u0438, \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0435\u0439 \u043f\u043e\u043f\u0438\u0442\u0443, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0456\u0439 \u043e\u043a\u0440\u0435\u043c\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u0438\u0445 \u0433\u0440\u0443\u043f.   <\/p>\n\n<p class=\"wp-block-paragraph\">\u0421\u043b\u0456\u0434 \u0432\u0456\u0434\u0440\u0456\u0437\u043d\u044f\u0442\u0438 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0432\u0456\u0434 \u0440\u0435\u0439\u0441\u0442\u0430\u043b\u0456\u043d\u0433\u0443. \u0423 \u043f\u0435\u0440\u0448\u043e\u043c\u0443 \u0432\u0438\u043f\u0430\u0434\u043a\u0443 \u0432\u0456\u0434\u0431\u0443\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u0434\u043e\u043a\u043e\u0440\u0456\u043d\u043d\u0430 \u0437\u043c\u0456\u043d\u0430 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0435\u0439 \u0431\u0440\u0435\u043d\u0434\u0443. \u0423 \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u0432\u0438\u043f\u0430\u0434\u043a\u0443 \u0432\u0456\u0434\u0431\u0443\u0432\u0430\u0454\u0442\u044c\u0441\u044f <a href=\"https:\/\/koloro.ua\/razrabotka-firmennogo-stilya.html\">\u0437\u043c\u0456\u043d\u0430 \u0444\u0456\u0440\u043c\u043e\u0432\u043e\u0433\u043e \u0441\u0442\u0438\u043b\u044e<\/a> \u0430\u0431\u043e \u0435\u0442\u0438\u043a\u0435\u0442\u043a\u0438 \u0431\u0440\u0435\u043d\u0434\u0443, \u0430 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0456 \u0441\u0430\u043c\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0437\u0430\u043b\u0438\u0448\u0430\u044e\u0442\u044c\u0441\u044f \u043d\u0435\u0437\u043c\u0456\u043d\u043d\u0438\u043c\u0438. \u041e\u0431&#8217;\u0454\u0434\u043d\u0443\u0454 \u0440\u0435\u0439\u0441\u0442\u0430\u043b\u0456\u043d\u0433 \u0456 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0442\u0456\u043b\u044c\u043a\u0438 \u043e\u0434\u043d\u0435. \u0426\u0435 \u0432\u0430\u0436\u043a\u0430 \u0440\u043e\u0431\u043e\u0442\u0430, \u044f\u043a \u0443 \u043f\u0435\u0440\u0448\u043e\u043c\u0443, \u0442\u0430\u043a \u0456 \u0432 \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u0432\u0438\u043f\u0430\u0434\u043a\u0443, \u0456 \u0434\u043e\u0432\u0456\u0440\u044f\u0442\u0438 \u0442\u0430\u043a\u0443 \u0440\u043e\u0431\u043e\u0442\u0443 \u0441\u043b\u0456\u0434 \u0442\u0456\u043b\u044c\u043a\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0430\u043c!    <\/p>\n\n<p class=\"wp-block-paragraph\">\u0420\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u043e\u0445\u043e\u043f\u043b\u044e\u0454 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441 \u0440\u043e\u0431\u0456\u0442 &#8211; \u043f\u0435\u0440\u0435\u0440\u043e\u0431\u043b\u0435\u043d\u043d\u044f \u0456 \u043f\u043e\u043b\u0456\u043f\u0448\u0435\u043d\u043d\u044f \u0440\u0430\u043d\u0456\u0448\u0435 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u0445 \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0438\u0445 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0456\u0432 \u0431\u0440\u0435\u043d\u0434\u0443. \u0414\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0456\u0437 \u0440\u0435\u0439\u0441\u0442\u0430\u043b\u0456\u043d\u0433\u0443 \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u0437\u0430\u0441\u043d\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u0432\u0438\u0432\u0456\u0440\u0435\u043d\u043e\u043c\u0443 \u0430\u043d\u0430\u043b\u0456\u0437\u0456 \u0437\u043c\u0456\u043d\u044e\u0432\u0430\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0443. \u0410\u043b\u0435 \u043d\u0435 \u043c\u043e\u0436\u043d\u0430 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