Writing a brand legend will allow:<\/strong><\/h3>\n\n\n- emphasize<\/strong> a unique selling proposition;<\/li>\n\n\n\n
- Form the “personality” of <\/strong>the company or brand;<\/li>\n\n\n\n
- make the<\/strong> brand tangible.<\/strong><\/li>\n<\/ul>\n\n
Brand Story:<\/strong><\/h3>\n\n\n- creates a <\/strong>strong emotional connection <\/strong>between the consumer and the product;<\/li>\n\n\n\n
- increases<\/strong> consumer loyalty<\/strong> to the company;<\/li>\n\n\n\n
- sets the company <\/strong>apart from the competition. <\/li>\n<\/ul>\n\n
The brand story should:<\/strong><\/h3>\n\n\n- to be interesting;<\/li>\n\n\n\n
- consistent with the positioning concept<\/a>;<\/li>\n\n\n\n
- harmoniously display a unique selling proposition;<\/li>\n\n\n\n
- take into account the characteristics of the target audience.<\/li>\n<\/ul>\n\n
A brand legend can be articulated in both verbal and graphic elements. The greatest effect will come from using all the tools to convey the legend to the consumer. <\/p>\n\n![\"Brand](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f9598044f34.jpg\" "\\"image\\"\/")
<\/figure>\n\nYOU GET<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/2211508877837.png\")
<\/p>\n\n
5 legend concepts to choose from<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/8911508877837.png\")
<\/p>\n\n
Visual reinforcement of the legend<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/3121508877837.jpg\")
<\/p>\n\n
Guarantee of uniqueness of all elements<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/9371508877836.png\")
<\/p>\n\n
A compelling story (from the CA’s point of view<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/2821508877836.jpg\")
<\/p>\n\n
Fascinating brand storytelling<\/p>\n\n
<\/p>\n\n
5 legend concepts to choose from<\/p>\n\n
<\/p>\n\n
Visual reinforcement of the legend<\/p>\n\n
<\/p>\n\n
Guarantee of uniqueness of all elements<\/p>\n\n
<\/p>\n\n
A compelling story (from the CA’s point of view<\/p>\n\n
<\/p>\n\n
Fascinating brand storytelling<\/p>\n\n
<\/p>\n\n
5 legend concepts to choose from<\/p>\n\n
Brand legend: the price depends on factors such as<\/h2>\n\n\n- The complexities of marketing objectives.<\/strong> If you need to significantly increase sales and take a significant market share – the cost of creating a brand legend will be higher.<\/li>\n\n\n\n
- The level of competition in the market.<\/strong> The higher the competition – the harder it is to come up with something new, to find a free niche.<\/li>\n\n\n\n
- The territory in which the product is to be promoted.<\/strong> The price of a legend for a regional brand is lower than for an all-Ukrainian brand. If it is planned to export abroad – the cost will be even higher. For the European or Asian market, additional research will be needed, checking the semantics of words, studying the internal specifics of the region, etc.<\/li>\n<\/ol>\n\n
Every project is different. To find out the cost of creating a brand legend, and understand how the price is formed – click “calculate project” (upper right corner). Our manager will contact you and discuss all the details.<\/p>\n\n![\"brand](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f0647a7b43f.png\" "\\"image\\"\/")
<\/figure>\n\nDeveloping a brand legend: stages<\/strong><\/h2>\n\n\n- Target Audience Research.<\/strong> Our analysts will draw up a consumer portrait to study the way of thinking, core values, habits, stereotypes of the audience. Example: research of <\/a>ice cream consumers in Ukraine<\/a>.<\/li>\n\n\n\n
- Competitor Research.<\/strong> We will analyze your competitors’ brand legends to identify vacant niches. Example: analyzing the brand platforms of tea brands<\/a>.<\/li>\n\n\n\n
- Brand Platform Analysis. <\/strong>KOLORO’s marketing experts will map out the pros and cons of the brand, review its history and key features to build a positive image through brand lore.<\/li>\n\n\n\n
- Creating 5 brand legend concepts.<\/strong> At this stage, we directly develop a unique and compelling story that will become the brand’s legend. It will incorporate values and ideas that are meaningful to the potential consumer and harmonize with the company’s history.<\/li>\n\n\n\n
- Presentation to<\/strong> the customer of 5 concepts <\/strong>and selection of one of them.<\/li>\n\n\n\n
- Finalization of the selected concept.<\/li>\n<\/ol>\n\n
It should be taken into account that the development of a brand legend is impossible without a clear positioning concept<\/a> and a unique selling proposition<\/a>. A brand legend is developed based on these elements. If your product does not yet have a developed positioning concept and UTP, KOLORO experts will be happy to help you solve this problem.<\/p>\n\nGET ADVICE<\/a><\/p>\n\nWhat is the purpose of a brand legend?<\/h2>\n\n
The legend is a deployed version of positioning<\/a> and reveals the unique qualities of the brand. The brand story is used in all further internal and external communications. Legend is one of the promotional tools<\/strong> as well as the basis of the advertising concept<\/a>.<\/p>\n\nThe brand legend will help you<\/strong><\/h2>\n\n\n- Improve the<\/strong> company image<\/strong> and popularize the brand.<\/li>\n\n\n\n
- Increase<\/strong> customer loyalty<\/strong>.<\/li>\n\n\n\n
- Gain loyal employees and strengthen the<\/strong> company’s team spirit<\/strong> (corporate brand legend).<\/li>\n\n\n\n
- Gain the trust of <\/strong>future partners and counterparties.<\/li>\n\n\n\n
- Expand<\/strong> brand boundaries<\/strong>, increase sales and market share.<\/li>\n\n\n\n
- Contribute to the successful promotion of the brand.<\/li>\n<\/ol>\n\n
![\"Corporate](\"https:\/\/koloro.ua\/files\/images\/content\/\/59efa59b74fce.jpg\" "\\"image\\"\/")
<\/figure>\n\nWhat are brand legends like?<\/h2>\n\n
There are no strict criteria and rules for creating a brand legend, each story is completely individual.<\/p>\n\n
At the heart of <\/strong>a brand’s story can be:<\/h3>\n\n\n- historical facts<\/strong> – age-old traditions, historical events, legendary places, history of the company’s foundation, socially significant events related to the brand;<\/li>\n\n\n\n
- real events<\/strong> – authentic events that have influenced the formation and development of the company;<\/li>\n\n\n\n
- fabulous origins <\/strong>– fictionalized interesting stories, usually related to the origin of a product or company.<\/li>\n<\/ul>\n\n
![\"Brand](\"https:\/\/koloro.ua\/files\/images\/content\/\/59efa5cc1e299.jpg\" "\\"image\\"\/")
<\/figure>\n\n9 models for creating a brand legend<\/h2>\n\n\n- Sketching the consumer’s lifestyle<\/strong>. A legend that conveys a real-life situation that occurs in the process of consuming a product. No make-believe or fantasy. Example – a snapshot of a happy family gathered around a table to try your product.<\/li>\n\n\n\n
- The real story<\/strong>. The legend is based on a story that actually happened to the brand. For example, the famous Pampers diapers were invented by a caring grandfather Victor Mills for his granddaughters. Whether it is true or fiction of marketers is still unknown, but the legend 100% conveys the main idea of the brand – care for the youngest.<\/li>\n\n\n\n
- Lifestyle.<\/strong> Reflecting the lifestyle of the brand’s target audience. For example, the fantastic legend of the Axe-effect is built around the fantasies and desires of the product’s CA. <\/li>\n\n\n\n
- Fantasy Legend. At the heart of such a story <\/strong>a situation that is virtually impossible in real life. For example, the purple cow that produces the milk for Milka chocolate. This legend confirms Milka’s UTP – alpine milk in chocolate.<\/li>\n\n\n\n
- Creating a mood<\/strong>. The legend emphasizes emotional impact, such as feelings of love, tenderness, beauty, femininity, etc. For example, TM Korona’s passionate advertisement for a limited edition leopard chocolate package. Or the brand legend Raffaello – the perfect romantic gift.<\/li>\n\n\n\n
- A symbolic character<\/strong> who acts as part of the legend. If you see a Quickie bunny, no other associations than Nesquik hot cocoa will occur to you. Another example is the popular Red and Yellow chocolates, in which everyone immediately recognizes M&M’s.<\/li>\n\n\n\n
- Emphasis on technology<\/strong>. A communication message that builds on a unique technology to create a product or utilize unique ingredients in a composition. Often used in commercials for tea, coffee, very relevant for alcohol.<\/li>\n\n\n\n
- Scientific Facts. <\/strong>A legend that is built on real and provable facts. For example, TM Ridna Rosa informs us that its vodka does not contain glycerin and other harmful substances – and this is a scientifically proven fact.<\/li>\n\n\n\n
- Evidence in favor of the product<\/strong>. Testimonials from satisfied consumers, recommendations from famous personalities or mass popularity. For example: 80% of study participants noted that wrinkles and fine lines became less noticeable, (skin was clearer, product lasted longer, etc.).<\/li>\n<\/ol>\n\n
![\"Brand](\"https:\/\/koloro.ua\/files\/images\/content\/\/59efa5f3b973c.jpg\" "\\"image\\"\/")
<\/figure>\n\nWhat do you get when you order brand legend development from KOLORO?<\/h2>\n\n\n- Increase in sales<\/strong> and market share.<\/li>\n\n\n\n
- Increasing<\/strong> brand awareness<\/strong> and improving the company’s image.<\/li>\n\n\n\n
- Increased<\/strong> brand loyalty<\/strong> (will affect both consumers and job seekers).<\/li>\n<\/ol>\n\n
We will develop a legend for you, which we will prescribe specifically for the target consumer.<\/strong><\/p>\n\nKOLORO agency legends are equipped with objection removal tools<\/strong>, making them more competitive.<\/p>\n\nBecause KOLORO is a full-service agency, we can immediately create visual supporting imagery <\/strong>for the text legend.<\/p>\n\nContact us and turn your product into a brand. To order the development of a brand legend write us an e-mail or call our manager.<\/p>\n","protected":false},"featured_media":12485,"parent":0,"menu_order":0,"template":"","categories":[],"tags":[],"services_cat":[191],"class_list":["post-18787","services","type-services","status-publish","has-post-thumbnail","hentry","services_cat-new-trademark-creation"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/18787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/12485"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=18787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=18787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=18787"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=18787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Brand Story:<\/strong><\/h3>\n\n\n- creates a <\/strong>strong emotional connection <\/strong>between the consumer and the product;<\/li>\n\n\n\n
- increases<\/strong> consumer loyalty<\/strong> to the company;<\/li>\n\n\n\n
- sets the company <\/strong>apart from the competition. <\/li>\n<\/ul>\n\n
The brand story should:<\/strong><\/h3>\n\n\n- to be interesting;<\/li>\n\n\n\n
- consistent with the positioning concept<\/a>;<\/li>\n\n\n\n
- harmoniously display a unique selling proposition;<\/li>\n\n\n\n
- take into account the characteristics of the target audience.<\/li>\n<\/ul>\n\n
A brand legend can be articulated in both verbal and graphic elements. The greatest effect will come from using all the tools to convey the legend to the consumer. <\/p>\n\n<\/figure>\n\nYOU GET<\/p>\n\n
<\/p>\n\n
5 legend concepts to choose from<\/p>\n\n
<\/p>\n\n
Visual reinforcement of the legend<\/p>\n\n
<\/p>\n\n
Guarantee of uniqueness of all elements<\/p>\n\n
<\/p>\n\n
A compelling story (from the CA’s point of view<\/p>\n\n
<\/p>\n\n
Fascinating brand storytelling<\/p>\n\n
<\/p>\n\n
5 legend concepts to choose from<\/p>\n\n
<\/p>\n\n
Visual reinforcement of the legend<\/p>\n\n
<\/p>\n\n
Guarantee of uniqueness of all elements<\/p>\n\n
<\/p>\n\n
A compelling story (from the CA’s point of view<\/p>\n\n
<\/p>\n\n
Fascinating brand storytelling<\/p>\n\n
<\/p>\n\n
5 legend concepts to choose from<\/p>\n\n
Brand legend: the price depends on factors such as<\/h2>\n\n\n- The complexities of marketing objectives.<\/strong> If you need to significantly increase sales and take a significant market share – the cost of creating a brand legend will be higher.<\/li>\n\n\n\n
- The level of competition in the market.<\/strong> The higher the competition – the harder it is to come up with something new, to find a free niche.<\/li>\n\n\n\n
- The territory in which the product is to be promoted.<\/strong> The price of a legend for a regional brand is lower than for an all-Ukrainian brand. If it is planned to export abroad – the cost will be even higher. For the European or Asian market, additional research will be needed, checking the semantics of words, studying the internal specifics of the region, etc.<\/li>\n<\/ol>\n\n
Every project is different. To find out the cost of creating a brand legend, and understand how the price is formed – click “calculate project” (upper right corner). Our manager will contact you and discuss all the details.<\/p>\n\n<\/figure>\n\nDeveloping a brand legend: stages<\/strong><\/h2>\n\n\n- Target Audience Research.<\/strong> Our analysts will draw up a consumer portrait to study the way of thinking, core values, habits, stereotypes of the audience. Example: research of <\/a>ice cream consumers in Ukraine<\/a>.<\/li>\n\n\n\n
- Competitor Research.<\/strong> We will analyze your competitors’ brand legends to identify vacant niches. Example: analyzing the brand platforms of tea brands<\/a>.<\/li>\n\n\n\n
- Brand Platform Analysis. <\/strong>KOLORO’s marketing experts will map out the pros and cons of the brand, review its history and key features to build a positive image through brand lore.<\/li>\n\n\n\n
- Creating 5 brand legend concepts.<\/strong> At this stage, we directly develop a unique and compelling story that will become the brand’s legend. It will incorporate values and ideas that are meaningful to the potential consumer and harmonize with the company’s history.<\/li>\n\n\n\n
- Presentation to<\/strong> the customer of 5 concepts <\/strong>and selection of one of them.<\/li>\n\n\n\n
- Finalization of the selected concept.<\/li>\n<\/ol>\n\n
It should be taken into account that the development of a brand legend is impossible without a clear positioning concept<\/a> and a unique selling proposition<\/a>. A brand legend is developed based on these elements. If your product does not yet have a developed positioning concept and UTP, KOLORO experts will be happy to help you solve this problem.<\/p>\n\nGET ADVICE<\/a><\/p>\n\nWhat is the purpose of a brand legend?<\/h2>\n\n
The legend is a deployed version of positioning<\/a> and reveals the unique qualities of the brand. The brand story is used in all further internal and external communications. Legend is one of the promotional tools<\/strong> as well as the basis of the advertising concept<\/a>.<\/p>\n\nThe brand legend will help you<\/strong><\/h2>\n\n\n- Improve the<\/strong> company image<\/strong> and popularize the brand.<\/li>\n\n\n\n
- Increase<\/strong> customer loyalty<\/strong>.<\/li>\n\n\n\n
- Gain loyal employees and strengthen the<\/strong> company’s team spirit<\/strong> (corporate brand legend).<\/li>\n\n\n\n
- Gain the trust of <\/strong>future partners and counterparties.<\/li>\n\n\n\n
- Expand<\/strong> brand boundaries<\/strong>, increase sales and market share.<\/li>\n\n\n\n
- Contribute to the successful promotion of the brand.<\/li>\n<\/ol>\n\n
<\/figure>\n\nWhat are brand legends like?<\/h2>\n\n
There are no strict criteria and rules for creating a brand legend, each story is completely individual.<\/p>\n\n
At the heart of <\/strong>a brand’s story can be:<\/h3>\n\n\n- historical facts<\/strong> – age-old traditions, historical events, legendary places, history of the company’s foundation, socially significant events related to the brand;<\/li>\n\n\n\n
- real events<\/strong> – authentic events that have influenced the formation and development of the company;<\/li>\n\n\n\n
- fabulous origins <\/strong>– fictionalized interesting stories, usually related to the origin of a product or company.<\/li>\n<\/ul>\n\n
<\/figure>\n\n9 models for creating a brand legend<\/h2>\n\n\n- Sketching the consumer’s lifestyle<\/strong>. A legend that conveys a real-life situation that occurs in the process of consuming a product. No make-believe or fantasy. Example – a snapshot of a happy family gathered around a table to try your product.<\/li>\n\n\n\n
- The real story<\/strong>. The legend is based on a story that actually happened to the brand. For example, the famous Pampers diapers were invented by a caring grandfather Victor Mills for his granddaughters. Whether it is true or fiction of marketers is still unknown, but the legend 100% conveys the main idea of the brand – care for the youngest.<\/li>\n\n\n\n
- Lifestyle.<\/strong> Reflecting the lifestyle of the brand’s target audience. For example, the fantastic legend of the Axe-effect is built around the fantasies and desires of the product’s CA. <\/li>\n\n\n\n
- Fantasy Legend. At the heart of such a story <\/strong>a situation that is virtually impossible in real life. For example, the purple cow that produces the milk for Milka chocolate. This legend confirms Milka’s UTP – alpine milk in chocolate.<\/li>\n\n\n\n
- Creating a mood<\/strong>. The legend emphasizes emotional impact, such as feelings of love, tenderness, beauty, femininity, etc. For example, TM Korona’s passionate advertisement for a limited edition leopard chocolate package. Or the brand legend Raffaello – the perfect romantic gift.<\/li>\n\n\n\n
- A symbolic character<\/strong> who acts as part of the legend. If you see a Quickie bunny, no other associations than Nesquik hot cocoa will occur to you. Another example is the popular Red and Yellow chocolates, in which everyone immediately recognizes M&M’s.<\/li>\n\n\n\n
- Emphasis on technology<\/strong>. A communication message that builds on a unique technology to create a product or utilize unique ingredients in a composition. Often used in commercials for tea, coffee, very relevant for alcohol.<\/li>\n\n\n\n
- Scientific Facts. <\/strong>A legend that is built on real and provable facts. For example, TM Ridna Rosa informs us that its vodka does not contain glycerin and other harmful substances – and this is a scientifically proven fact.<\/li>\n\n\n\n
- Evidence in favor of the product<\/strong>. Testimonials from satisfied consumers, recommendations from famous personalities or mass popularity. For example: 80% of study participants noted that wrinkles and fine lines became less noticeable, (skin was clearer, product lasted longer, etc.).<\/li>\n<\/ol>\n\n
<\/figure>\n\nWhat do you get when you order brand legend development from KOLORO?<\/h2>\n\n\n- Increase in sales<\/strong> and market share.<\/li>\n\n\n\n
- Increasing<\/strong> brand awareness<\/strong> and improving the company’s image.<\/li>\n\n\n\n
- Increased<\/strong> brand loyalty<\/strong> (will affect both consumers and job seekers).<\/li>\n<\/ol>\n\n
We will develop a legend for you, which we will prescribe specifically for the target consumer.<\/strong><\/p>\n\nKOLORO agency legends are equipped with objection removal tools<\/strong>, making them more competitive.<\/p>\n\nBecause KOLORO is a full-service agency, we can immediately create visual supporting imagery <\/strong>for the text legend.<\/p>\n\nContact us and turn your product into a brand. To order the development of a brand legend write us an e-mail or call our manager.<\/p>\n","protected":false},"featured_media":12485,"parent":0,"menu_order":0,"template":"","categories":[],"tags":[],"services_cat":[191],"class_list":["post-18787","services","type-services","status-publish","has-post-thumbnail","hentry","services_cat-new-trademark-creation"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/18787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/12485"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=18787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=18787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=18787"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=18787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The brand story should:<\/strong><\/h3>\n\n\n- to be interesting;<\/li>\n\n\n\n
- consistent with the positioning concept<\/a>;<\/li>\n\n\n\n
- harmoniously display a unique selling proposition;<\/li>\n\n\n\n
- take into account the characteristics of the target audience.<\/li>\n<\/ul>\n\n
A brand legend can be articulated in both verbal and graphic elements. The greatest effect will come from using all the tools to convey the legend to the consumer. <\/p>\n\n<\/figure>\n\nYOU GET<\/p>\n\n
<\/p>\n\n
5 legend concepts to choose from<\/p>\n\n
<\/p>\n\n
Visual reinforcement of the legend<\/p>\n\n
<\/p>\n\n
Guarantee of uniqueness of all elements<\/p>\n\n
<\/p>\n\n
A compelling story (from the CA’s point of view<\/p>\n\n
<\/p>\n\n
Fascinating brand storytelling<\/p>\n\n
<\/p>\n\n
5 legend concepts to choose from<\/p>\n\n
<\/p>\n\n
Visual reinforcement of the legend<\/p>\n\n
<\/p>\n\n
Guarantee of uniqueness of all elements<\/p>\n\n
<\/p>\n\n
A compelling story (from the CA’s point of view<\/p>\n\n
<\/p>\n\n
Fascinating brand storytelling<\/p>\n\n
<\/p>\n\n
5 legend concepts to choose from<\/p>\n\n
Brand legend: the price depends on factors such as<\/h2>\n\n\n- The complexities of marketing objectives.<\/strong> If you need to significantly increase sales and take a significant market share – the cost of creating a brand legend will be higher.<\/li>\n\n\n\n
- The level of competition in the market.<\/strong> The higher the competition – the harder it is to come up with something new, to find a free niche.<\/li>\n\n\n\n
- The territory in which the product is to be promoted.<\/strong> The price of a legend for a regional brand is lower than for an all-Ukrainian brand. If it is planned to export abroad – the cost will be even higher. For the European or Asian market, additional research will be needed, checking the semantics of words, studying the internal specifics of the region, etc.<\/li>\n<\/ol>\n\n
Every project is different. To find out the cost of creating a brand legend, and understand how the price is formed – click “calculate project” (upper right corner). Our manager will contact you and discuss all the details.<\/p>\n\n<\/figure>\n\nDeveloping a brand legend: stages<\/strong><\/h2>\n\n\n- Target Audience Research.<\/strong> Our analysts will draw up a consumer portrait to study the way of thinking, core values, habits, stereotypes of the audience. Example: research of <\/a>ice cream consumers in Ukraine<\/a>.<\/li>\n\n\n\n
- Competitor Research.<\/strong> We will analyze your competitors’ brand legends to identify vacant niches. Example: analyzing the brand platforms of tea brands<\/a>.<\/li>\n\n\n\n
- Brand Platform Analysis. <\/strong>KOLORO’s marketing experts will map out the pros and cons of the brand, review its history and key features to build a positive image through brand lore.<\/li>\n\n\n\n
- Creating 5 brand legend concepts.<\/strong> At this stage, we directly develop a unique and compelling story that will become the brand’s legend. It will incorporate values and ideas that are meaningful to the potential consumer and harmonize with the company’s history.<\/li>\n\n\n\n
- Presentation to<\/strong> the customer of 5 concepts <\/strong>and selection of one of them.<\/li>\n\n\n\n
- Finalization of the selected concept.<\/li>\n<\/ol>\n\n
It should be taken into account that the development of a brand legend is impossible without a clear positioning concept<\/a> and a unique selling proposition<\/a>. A brand legend is developed based on these elements. If your product does not yet have a developed positioning concept and UTP, KOLORO experts will be happy to help you solve this problem.<\/p>\n\nGET ADVICE<\/a><\/p>\n\nWhat is the purpose of a brand legend?<\/h2>\n\n
The legend is a deployed version of positioning<\/a> and reveals the unique qualities of the brand. The brand story is used in all further internal and external communications. Legend is one of the promotional tools<\/strong> as well as the basis of the advertising concept<\/a>.<\/p>\n\nThe brand legend will help you<\/strong><\/h2>\n\n\n- Improve the<\/strong> company image<\/strong> and popularize the brand.<\/li>\n\n\n\n
- Increase<\/strong> customer loyalty<\/strong>.<\/li>\n\n\n\n
- Gain loyal employees and strengthen the<\/strong> company’s team spirit<\/strong> (corporate brand legend).<\/li>\n\n\n\n
- Gain the trust of <\/strong>future partners and counterparties.<\/li>\n\n\n\n
- Expand<\/strong> brand boundaries<\/strong>, increase sales and market share.<\/li>\n\n\n\n
- Contribute to the successful promotion of the brand.<\/li>\n<\/ol>\n\n
<\/figure>\n\nWhat are brand legends like?<\/h2>\n\n
There are no strict criteria and rules for creating a brand legend, each story is completely individual.<\/p>\n\n
At the heart of <\/strong>a brand’s story can be:<\/h3>\n\n\n- historical facts<\/strong> – age-old traditions, historical events, legendary places, history of the company’s foundation, socially significant events related to the brand;<\/li>\n\n\n\n
- real events<\/strong> – authentic events that have influenced the formation and development of the company;<\/li>\n\n\n\n
- fabulous origins <\/strong>– fictionalized interesting stories, usually related to the origin of a product or company.<\/li>\n<\/ul>\n\n
<\/figure>\n\n9 models for creating a brand legend<\/h2>\n\n\n- Sketching the consumer’s lifestyle<\/strong>. A legend that conveys a real-life situation that occurs in the process of consuming a product. No make-believe or fantasy. Example – a snapshot of a happy family gathered around a table to try your product.<\/li>\n\n\n\n
- The real story<\/strong>. The legend is based on a story that actually happened to the brand. For example, the famous Pampers diapers were invented by a caring grandfather Victor Mills for his granddaughters. Whether it is true or fiction of marketers is still unknown, but the legend 100% conveys the main idea of the brand – care for the youngest.<\/li>\n\n\n\n
- Lifestyle.<\/strong> Reflecting the lifestyle of the brand’s target audience. For example, the fantastic legend of the Axe-effect is built around the fantasies and desires of the product’s CA. <\/li>\n\n\n\n
- Fantasy Legend. At the heart of such a story <\/strong>a situation that is virtually impossible in real life. For example, the purple cow that produces the milk for Milka chocolate. This legend confirms Milka’s UTP – alpine milk in chocolate.<\/li>\n\n\n\n
- Creating a mood<\/strong>. The legend emphasizes emotional impact, such as feelings of love, tenderness, beauty, femininity, etc. For example, TM Korona’s passionate advertisement for a limited edition leopard chocolate package. Or the brand legend Raffaello – the perfect romantic gift.<\/li>\n\n\n\n
- A symbolic character<\/strong> who acts as part of the legend. If you see a Quickie bunny, no other associations than Nesquik hot cocoa will occur to you. Another example is the popular Red and Yellow chocolates, in which everyone immediately recognizes M&M’s.<\/li>\n\n\n\n
- Emphasis on technology<\/strong>. A communication message that builds on a unique technology to create a product or utilize unique ingredients in a composition. Often used in commercials for tea, coffee, very relevant for alcohol.<\/li>\n\n\n\n
- Scientific Facts. <\/strong>A legend that is built on real and provable facts. For example, TM Ridna Rosa informs us that its vodka does not contain glycerin and other harmful substances – and this is a scientifically proven fact.<\/li>\n\n\n\n
- Evidence in favor of the product<\/strong>. Testimonials from satisfied consumers, recommendations from famous personalities or mass popularity. For example: 80% of study participants noted that wrinkles and fine lines became less noticeable, (skin was clearer, product lasted longer, etc.).<\/li>\n<\/ol>\n\n
<\/figure>\n\nWhat do you get when you order brand legend development from KOLORO?<\/h2>\n\n\n- Increase in sales<\/strong> and market share.<\/li>\n\n\n\n
- Increasing<\/strong> brand awareness<\/strong> and improving the company’s image.<\/li>\n\n\n\n
- Increased<\/strong> brand loyalty<\/strong> (will affect both consumers and job seekers).<\/li>\n<\/ol>\n\n
We will develop a legend for you, which we will prescribe specifically for the target consumer.<\/strong><\/p>\n\nKOLORO agency legends are equipped with objection removal tools<\/strong>, making them more competitive.<\/p>\n\nBecause KOLORO is a full-service agency, we can immediately create visual supporting imagery <\/strong>for the text legend.<\/p>\n\nContact us and turn your product into a brand. To order the development of a brand legend write us an e-mail or call our manager.<\/p>\n","protected":false},"featured_media":12485,"parent":0,"menu_order":0,"template":"","categories":[],"tags":[],"services_cat":[191],"class_list":["post-18787","services","type-services","status-publish","has-post-thumbnail","hentry","services_cat-new-trademark-creation"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/18787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/12485"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=18787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=18787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=18787"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=18787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
A brand legend can be articulated in both verbal and graphic elements. The greatest effect will come from using all the tools to convey the legend to the consumer. <\/p>\n\n YOU GET<\/p>\n\n 5 legend concepts to choose from<\/p>\n\n Visual reinforcement of the legend<\/p>\n\n Guarantee of uniqueness of all elements<\/p>\n\n A compelling story (from the CA’s point of view<\/p>\n\n Fascinating brand storytelling<\/p>\n\n 5 legend concepts to choose from<\/p>\n\n Visual reinforcement of the legend<\/p>\n\n Guarantee of uniqueness of all elements<\/p>\n\n A compelling story (from the CA’s point of view<\/p>\n\n Fascinating brand storytelling<\/p>\n\n 5 legend concepts to choose from<\/p>\n\n Every project is different. To find out the cost of creating a brand legend, and understand how the price is formed – click “calculate project” (upper right corner). Our manager will contact you and discuss all the details.<\/p>\n\n It should be taken into account that the development of a brand legend is impossible without a clear positioning concept<\/a> and a unique selling proposition<\/a>. A brand legend is developed based on these elements. If your product does not yet have a developed positioning concept and UTP, KOLORO experts will be happy to help you solve this problem.<\/p>\n\n GET ADVICE<\/a><\/p>\n\n The legend is a deployed version of positioning<\/a> and reveals the unique qualities of the brand. The brand story is used in all further internal and external communications. Legend is one of the promotional tools<\/strong> as well as the basis of the advertising concept<\/a>.<\/p>\n\n There are no strict criteria and rules for creating a brand legend, each story is completely individual.<\/p>\n\n We will develop a legend for you, which we will prescribe specifically for the target consumer.<\/strong><\/p>\n\n KOLORO agency legends are equipped with objection removal tools<\/strong>, making them more competitive.<\/p>\n\n Because KOLORO is a full-service agency, we can immediately create visual supporting imagery <\/strong>for the text legend.<\/p>\n\n Contact us and turn your product into a brand. To order the development of a brand legend write us an e-mail or call our manager.<\/p>\n","protected":false},"featured_media":12485,"parent":0,"menu_order":0,"template":"","categories":[],"tags":[],"services_cat":[191],"class_list":["post-18787","services","type-services","status-publish","has-post-thumbnail","hentry","services_cat-new-trademark-creation"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/18787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/12485"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=18787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=18787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=18787"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=18787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/figure>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\n<\/p>\n\nBrand legend: the price depends on factors such as<\/h2>\n\n
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<\/figure>\n\nDeveloping a brand legend: stages<\/strong><\/h2>\n\n
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What is the purpose of a brand legend?<\/h2>\n\n
The brand legend will help you<\/strong><\/h2>\n\n
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<\/figure>\n\nWhat are brand legends like?<\/h2>\n\n
At the heart of <\/strong>a brand’s story can be:<\/h3>\n\n
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<\/figure>\n\n9 models for creating a brand legend<\/h2>\n\n
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<\/figure>\n\nWhat do you get when you order brand legend development from KOLORO?<\/h2>\n\n
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