{"id":18785,"date":"2024-03-07T12:43:57","date_gmt":"2024-03-07T09:43:57","guid":{"rendered":"https:\/\/www.koloro.ua\/services\/logo-and-corporate-identity-development\/"},"modified":"2024-10-22T12:39:17","modified_gmt":"2024-10-22T09:39:17","slug":"logo-and-corporate-identity-development","status":"publish","type":"services","link":"https:\/\/koloro.ua\/en\/logo-and-corporate-identity-development\/","title":{"rendered":"LOGO AND CORPORATE IDENTITY DEVELOPMENT"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-&#x440;&#x430;&#x437;&#x440;&#x430;&#x431;&#x43E;&#x442;&#x43A;&#x430;-&#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x430;-&#x438;-&#x444;&#x438;&#x440;&#x43C;&#x435;&#x43D;&#x43D;&#x43E;&#x433;&#x43E;-&#x441;&#x442;&#x438;&#x43B;&#x44F;-&#x432;-koloro-&#x44D;&#x442;&#x43E;\">Logo and corporate identity development at KOLORO is:<\/h2>\n\n<p class=\"wp-block-paragraph\">Logo and corporate identity are the <strong>key elements of<\/strong> a brand&#8217;s <strong>visual<\/strong> identity (objects of identification).<\/p>\n\n<p class=\"wp-block-paragraph\">Creating a corporate identity and designing a company logo is one of the first but most important steps in building a &#8220;royal&#8221; brand and developing your ambitious business project. Ordering a <strong>recognizable logo and corporate identity<\/strong> can draw attention to the brand, increase its memorability and create the necessary associations with consumers.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>You need it because:<\/strong> the high level of competition has caused traditional consumer choice criteria (such as quality, assortment, pricing and location) to fall by the wayside. Today, communication plays a key role.<\/p>\n\n<p class=\"wp-block-paragraph\">Just as great kings were distinguished by their attention to their subjects, <strong>great brands<\/strong> are distinguished by properly constructed <strong>communication <\/strong>with the consumer. The KOLORO team will not only develop a memorable design for you, but also create a <strong>strong communication link with your target audience<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">YOU GET<\/p>\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/service-page\/9871508876481.png\" alt=\"icon-photo\"\/><\/p>\n\n<p class=\"wp-block-paragraph\">Complex of marketing works<\/p>\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/service-page\/6451508876481.png\" alt=\"icon-photo\"\/><\/p>\n\n<p class=\"wp-block-paragraph\">Guarantee of uniqueness of graphic and verbal elements<\/p>\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/service-page\/7831508876481.png\" alt=\"icon-photo\"\/><\/p>\n\n<p class=\"wp-block-paragraph\">Consulting on brand launch and promotion for 1 year<\/p>\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/service-page\/3961508876481.png\" alt=\"icon-photo\"\/><\/p>\n\n<p class=\"wp-block-paragraph\">Internal audit of the company<\/p>\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/service-page\/8751508876481.png\" alt=\"icon-photo\"\/><\/p>\n\n<p class=\"wp-block-paragraph\">5 design concepts of the logo and its designation<\/p>\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/service-page\/9871508876481.png\" alt=\"icon-photo\"\/><\/p>\n\n<p class=\"wp-block-paragraph\">Complex of marketing works<\/p>\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/service-page\/6451508876481.png\" alt=\"icon-photo\"\/><\/p>\n\n<p class=\"wp-block-paragraph\">Guarantee of uniqueness of graphic and verbal elements<\/p>\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/service-page\/7831508876481.png\" alt=\"icon-photo\"\/><\/p>\n\n<p class=\"wp-block-paragraph\">Consulting on brand launch and promotion for 1 year<\/p>\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/service-page\/3961508876481.png\" alt=\"icon-photo\"\/><\/p>\n\n<p class=\"wp-block-paragraph\">Internal audit of the company<\/p>\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/service-page\/8751508876481.png\" alt=\"icon-photo\"\/><\/p>\n\n<p class=\"wp-block-paragraph\">5 design concepts of the logo and its designation<\/p>\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/service-page\/9871508876481.png\" alt=\"icon-photo\"\/><\/p>\n\n<p class=\"wp-block-paragraph\">Complex of marketing works<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x447;&#x442;&#x43E;-&#x442;&#x430;&#x43A;&#x43E;&#x435;-&#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;-&#x438;-&#x444;&#x438;&#x440;&#x43C;&#x435;&#x43D;&#x43D;&#x44B;&#x439;-&#x441;&#x442;&#x438;&#x43B;&#x44C;\">What is a logo and corporate identity?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Corporate identity<\/strong> is a set of graphic and textual elements that allow to identify a brand among competitors&#8217; brands. The concept of corporate identity often includes a set of rules for the use of brand elements.<\/p>\n\n<p class=\"wp-block-paragraph\">A <strong>logo<\/strong> is a graphic visualization of the image and main idea of a company (brand). The main element of corporate identity, a tool for promotion, attracting the attention of consumers and partners, identifier of the company among competitors.<\/p>\n\n<p class=\"wp-block-paragraph\">The <strong>main purpose of making a company logo<\/strong> is to <strong>make<\/strong> the company or brand recognizable. A logo is a vivid concise and emotional story about your brand, mission, ideology, company values and product. A logo is a brand indicator, which is a guarantor of quality and reliability of the company in the eyes of the consumer. A custom designed logo can be represented by an illustration, lettering, symbolism or a combination of these elements.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/koloro.ua\/\">GET ADVICE<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x441;&#x43E;&#x437;&#x434;&#x430;&#x43D;&#x438;&#x435;-&#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x430;-&#x438;-&#x444;&#x438;&#x440;&#x43C;&#x435;&#x43D;&#x43D;&#x43E;&#x433;&#x43E;-&#x441;&#x442;&#x438;&#x43B;&#x44F;-&#x446;&#x435;&#x43D;&#x430;\">Creating a logo and corporate identity &#8211; price:<\/h2>\n\n<p class=\"wp-block-paragraph\">The basic price of logo and corporate identity development is <strong>UAH 118 thousand<\/strong>. \u0412<strong> <\/strong>the cost of logo and corporate identity development includes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Name writing<\/li>\n\n\n\n<li>attachment element<\/li>\n\n\n\n<li>Background texture<\/li>\n\n\n\n<li>Color scheme<\/li>\n\n\n\n<li>Fonts for supporting texts<\/li>\n\n\n\n<li>Design of business documentation (business cards, packets, document templates)<\/li>\n\n\n\n<li>Design of transport, uniforms<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The list can be expanded upon customer request.<\/p>\n\n<p class=\"wp-block-paragraph\">Often, logo and corporate identity design is <strong>ordered together<\/strong> with such services as Positioning (development of positioning concept), UTP (unique selling proposition), Advertising Communication or Logo Redesign, because these brand elements should not contradict the logo and corporate identity, and should be consistent with a unified concept.<\/p>\n\n<p class=\"wp-block-paragraph\">You can order the logo and all the services presented, both in a complex and separately.<\/p>\n\n<p class=\"wp-block-paragraph\">If your &#8220;royal&#8221; brand is made up of many identifying elements and you want to create a book of standards, our experts will develop for you a <a href=\"https:\/\/koloro.ua\/sozdanie-brendbuka.html\" target=\"_blank\" rel=\"noreferrer noopener\">\n  <strong>Brand book<\/strong>\n<\/a>.  <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/content\/\/59ef9c8f63e65.jpg\" alt=\"How to design a logo\" title=\"image\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x43A;&#x430;&#x43A;&#x438;&#x43C;-&#x434;&#x43E;&#x43B;&#x436;&#x435;&#x43D;-&#x431;&#x44B;&#x442;&#x44C;-&#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;\">What should the logo be?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>The basic rules of competent logo creation:<\/strong><\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Plain and simple<\/strong>. A concise, easy-to-understand form, uncluttered graphics that immediately tell the audience who is in front of them, even at a quick glance &#8211; this is the perfect logo. You should avoid fine lines and unnecessary small details when designing a logo.<\/li>\n\n\n\n<li><strong>Expediency<\/strong> &#8211; correspondence of the logo to the sphere of activity and the company&#8217;s product.<\/li>\n\n\n\n<li><strong>Recognizability<\/strong> &#8211; identity and easy memorability of the logo by the audience, its association with the brand.<\/li>\n\n\n\n<li><strong>Longevity<\/strong> &#8211; the logo, should not lose relevance for many years, and do not require a quick rebranding.<\/li>\n\n\n\n<li><strong>Harmony<\/strong> &#8211; the color scheme of the logo should include no more than three colors, in addition, the chosen colors should be in harmony with each other and consistent with the overall corporate identity of the company.<\/li>\n\n\n\n<li><strong>Idea<\/strong> &#8211; before you create a company logo you need to choose its main idea. The logo design should clearly reflect the company&#8217;s line of business, values and personality.  <\/li>\n<\/ol>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/content\/\/59ef9cbe5ff5d.jpg\" alt=\"Creating a brand logo\" title=\"image\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x43A;&#x430;&#x43A;-&#x43C;&#x44B;-&#x44D;&#x442;&#x43E;-&#x434;&#x435;&#x43B;&#x430;&#x435;&#x43C;\"><strong>How do we do it?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">KOLORO designers <strong>will develop a high-quality logo for you<\/strong> in 5 stages:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Collecting and analyzing information<\/strong>. At this stage, our specialists study the client&#8217;s sphere of activity, the company&#8217;s products and their main qualities, analyze the competitive environment, current trends and specifics of the market segment, and draw up a consumer portrait. Once the stage is completed, KOLORO experts formulate the purpose of the logo and its main message.<\/li>\n\n\n\n<li><strong>Search for a graphical language<\/strong>. Our experts will look for the right image, make a selection of visual associations, colors, symbols, and so on.<\/li>\n\n\n\n<li><strong>Logo Design<\/strong>. KOLORO designers will realize the ideas of the symbol in graphic form, and create several concepts for you to choose from.<\/li>\n\n\n\n<li><strong>\u0414\u043e\u0440\u0430\u0431\u043e\u0442\u043a\u0430<\/strong>. At this stage, we will work with the already approved version, carefully refining shapes, proportions, fonts, and colors to create the perfect corporate logo for you.<\/li>\n\n\n\n<li><strong>Hydeline and logobook.<\/strong>  If necessary, we will compile for you a guide to the use of the logo and other elements of corporate identity: recommendations for the placement and use of the corporate mark on various media, corporate colors in CMYK, RGB and pantone, prescribed inversion and monochrome variants, and so on.  <\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x43F;&#x43E;&#x43C;&#x438;&#x43C;&#x43E;-&#x441;&#x43E;&#x437;&#x434;&#x430;&#x43D;&#x438;&#x44F;-&#x43B;&#x43E;&#x433;&#x43E;&#x442;&#x438;&#x43F;&#x430;-&#x444;&#x438;&#x440;&#x43C;&#x435;&#x43D;&#x43D;&#x44B;&#x439;-&#x441;&#x442;&#x438;&#x43B;&#x44C;-&#x43F;&#x440;&#x435;&#x434;&#x43F;&#x43E;&#x43B;&#x430;&#x433;&#x430;&#x435;&#x442;\">In addition to creating a logo, corporate identity involves:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Development <strong>\n  <a href=\"https:\/\/koloro.ua\/dizajn-torgovogo-zala-i-vitrin.html\" target=\"_blank\" rel=\"noreferrer noopener\">interior design of an office<\/a>\n<\/strong>, commercial or other specialized premises in which services are provided to clients;<\/li>\n\n\n\n<li>Design of branded workwear;<\/li>\n\n\n\n<li>Design of corporate signs, pole banners, signs, and other <strong><a href=\"https:\/\/koloro.ua\/dizajn-reklamy.html\" target=\"_blank\" rel=\"noreferrer noopener\">outdoor advertising media<\/a>;<\/strong><\/li>\n\n\n\n<li>Designing a logo for an online store;<\/li>\n\n\n\n<li>Development of corporate <strong>\n  <a href=\"https:\/\/koloro.ua\/pos-materialy.html\" target=\"_blank\" rel=\"noreferrer noopener\">souvenir design<\/a>\n<\/strong>.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/koloro.ua\/files\/images\/content\/\/59ef9cf91d5a2.jpg\" alt=\"Company logo\" title=\"image\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>It should be taken into account<\/strong> that the development of corporate identity and logo necessarily <strong>presupposes<\/strong> the presence of a clearly developed <strong>positioning concept<\/strong>, a formed <a href=\"https:\/\/koloro.ua\/unikalnoe-torgovoe-predlozhenie.html\">\n  <strong>unique selling proposition<\/strong>\n<\/a>and sometimes <strong>\n  <a href=\"https:\/\/koloro.ua\/legenda-brenda.html\" target=\"_blank\" rel=\"noreferrer noopener\">brand legend<\/a>\n<\/strong><strong>.<\/strong> If your company has not yet developed these elements for the product, you can always ask for help from KOLORO specialists.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x447;&#x442;&#x43E;-&#x432;&#x44B;-&#x43F;&#x43E;&#x43B;&#x443;&#x447;&#x430;&#x435;&#x442;&#x435;\">What you get:<\/h2>\n\n<p class=\"wp-block-paragraph\">KOLORO&#8217;s team of marketers, brand managers and designers will develop an original logo and corporate identity for you that:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Build the right communication, form a positive image of the company in the eyes of the consumer, declare to competitors about your &#8220;royal ambitions&#8221;;<\/li>\n\n\n\n<li>Become working promotional tools, increase the level of product recognition and interest in the company;<\/li>\n\n\n\n<li>Increase the effectiveness of advertising campaigns, as a competently created logo serves as an emblem of the company and causes a certain association with consumers;<\/li>\n\n\n\n<li>Will save you from having to update your visual standards for years to come.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The <strong>results of our logo design in Kiev <\/strong>are presented in the form of graphic images, which you will receive at the end of the project.<\/p>\n\n<p class=\"wp-block-paragraph\">Do you want to create a logo in Kiev or find out the price for logo design? Ordering a logo design is easier than it seems with the experts at our agency. Stop fighting dragons alone, leave it to the experienced knights! 7 years of work in the field of branding and brand design, more than a hundred successfully realized projects, hundreds of satisfied customers. KOLORO knows how to create a real &#8220;royal&#8221; brand!<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Contact a KOLORO representative today for a free consultation!<\/strong><\/p>\n","protected":false},"featured_media":12475,"parent":0,"menu_order":0,"template":"","categories":[1],"tags":[],"services_cat":[189,187,191],"class_list":["post-18785","services","type-services","status-publish","has-post-thumbnail","hentry","category-bez-kategori","services_cat-packaging-brand-design","services_cat-corporate-and-retail-branding","services_cat-new-trademark-creation"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/18785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/12475"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=18785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=18785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=18785"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=18785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}