- \n
- working to improve the product;<\/li>\n\n\n\n
- increasing the prestige of the brand;<\/li>\n\n\n\n
- brand compliance with the market requirements.<\/li>\n<\/ul>\n\n
Branding is designed to create <\/strong>consumer demand <\/strong> for goods<\/strong> and services<\/strong>. The main goals of branding are to<\/strong> popularize the company or<\/strong>brand, to increase <\/strong>brand awareness <\/strong>, to increase sales and profits.<\/strong> If you work with the brand correctly, consumers will pay more <\/strong>because they will consider the brand worthy. <\/p>\n\n
You can order brand development at KOLORO. Let’s conquer the world together! <\/p>\n\n
![\"Branding](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f4bbba086b8.jpg\" "\\"image\\"\/")
<\/figure>\n\nYOU GET<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/8191509512207.png\")
<\/p>\n\nApplication rules for all brand elements<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/8021509512207.png\")
<\/p>\n\nPromotion strategy for several years<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/5591509512207.jpg\")
<\/p>\n\nSupport in bringing the brand to market<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/91509512207.png\")
<\/p>\n\nTurnkey brand<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/3731509512207.jpg\")
<\/p>\n\nGuarantee of uniqueness of all elements<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/3761509512207.jpg\")
<\/p>\n\nConsultation on TM registration<\/p>\n\n
<\/p>\n\nApplication rules for all brand elements<\/p>\n\n
<\/p>\n\nPromotion strategy for several years<\/p>\n\n
<\/p>\n\nSupport in bringing the brand to market<\/p>\n\n
<\/p>\n\nTurnkey brand<\/p>\n\n
<\/p>\n\nGuarantee of uniqueness of all elements<\/p>\n\n
<\/p>\n\nConsultation on TM registration<\/p>\n\n
Creating a brand: stages<\/h2>\n\n
- \n
- Analyze the market, competitors and potential CA. <\/strong>At this stage, it is necessary to identify the actual need of the target audience and create a demand for it. To do this, you need to analyze the latest market trends. In this way, brand development will have an analytical basis. Example: Research of hard cheese market in Ukraine<\/a>.<\/li>\n\n\n\n
- Audit of the company and own-brand portfolio.<\/strong> At this stage, we collect all the information about the client company.<\/li>\n\n\n\n
- Naming and registration of TMs.<\/strong> Developing a name that will be in line with the positioning concept of the new brand. As well as uniqueness testing and trademark registration consulting. Example: Developing a name for the umbrella brand name “Rattlesnake Blend”<\/a>.<\/li>\n\n\n\n
- Creation of logo and corporate identity (for companies). <\/strong>Example: Development of corporate identity for the company “Development”.<\/a><\/li>\n\n\n\n
- Creation of packaging design with logo (for FMCG).<\/strong> Packaging branding will help to reveal all the advantages of the product, tell its story. Example: Development of packaging and label design for TM “Indelika”<\/a>.<\/li>\n\n\n\n
- Creation of the verbal component:<\/strong> brand legend, slogan, supporting texts and infographics (encouraging first and repeat purchase). Example: Creating a unique selling proposition for Ice Spring vodka<\/a>.<\/li>\n\n\n\n
- Developing a brandbook and a guideline.<\/strong> We will create a guide describing the main elements of the brand: mission, positioning, brand values and company philosophy. The document systematizes the ideological elements of the brand, creates a comprehensive picture of the brand and provides detailed recommendations for its application. It also describes all channels and methods of marketing communication with the target audience.<\/li>\n\n\n\n
- Building a brand promotion strategy for a period of 1 to 3 years.<\/strong><\/li>\n\n\n\n
- Brand monitoring andevaluation of the effectiveness of the activities carried out<\/strong>.<\/li>\n<\/ol>\n\n
![\"Corporate](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f4bbe587e4a.jpg\" "\\"image\\"\/")
<\/figure>\n\nGET ADVICE<\/a><\/p>\n\n
Branding: the price depends on such factors<\/h2>\n\n
- \n
- Whether a brandbook needs to be developed<\/strong>. If the development of a brandbook is not required and will be enough 3 variants of visualizations of corporate identity (plus a logo in vector) – the cost of branding will be significantly lower.<\/li>\n\n\n\n
- The commercial objectives that a company sets for itself <\/strong>before starting brand development. The more ambitious they are – the higher the cost of branding.<\/li>\n\n\n\n
- Competition in the area<\/strong> for which KOLORO will develop the brand. The higher the competition, the harder it is to come up with interesting positioning.<\/li>\n\n\n\n
- If it’s necessary to purchase research from outside companies<\/strong> – the cost of branding will be higher.<\/li>\n\n\n\n
- The total number of elements that go into a brandbook. <\/strong>For example, if in addition to corporate identity need the design of the facade of the building – the cost will be higher.<\/li>\n<\/ol>\n\n
![\"Scotch](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f4bc0dd5d07.jpg\" "\\"image\\"\/")
<\/figure>\n\nBranding: development of a new TM<\/h2>\n\n
Branding is the process of developing and marketing a product, creating a strong emotional connection with the target audience. This connection is based on the actual values of the brand. Branding <\/strong>is a set of activities aimed at creating a holistic image<\/strong> and image of the product demanded by the consumer.<\/p>\n\n
![\"Corporate](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f4bc3989785.jpg\" "\\"image\\"\/")
<\/figure>\n\nBranding of a company that operates in the service industry<\/em><\/p>\n\n
Branding objectives<\/strong><\/h3>\n\n
- \n
- Creating a positive image of<\/strong> the product in the eyes of the consumer, matching its values.<\/li>\n\n\n\n
- Formation of the system of <\/strong>brand communication <\/strong>with the consumer.<\/li>\n\n\n\n
- Developing the concept of<\/strong> brand positioning<\/strong> in the market.<\/li>\n\n\n\n
- Creating a visual and verbal identity <\/strong>for the product.<\/li>\n\n\n\n
- Defining the concept of the advertising campaign<\/strong> and advertising media.<\/li>\n<\/ol>\n\n
![\"Brand](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f4bc7100ba8.jpg\" "\\"image\\"\/")
<\/figure>\n\nCompany brand development – interior and facade of MAC cosmetics store<\/em><\/p>\n\n
Branding: challenges<\/strong><\/h3>\n\n
- \n
- emphasize the competitive advantages<\/strong> and values of the product;<\/li>\n\n\n\n
- reveal the emotional<\/strong> component of the brand;<\/strong><\/li>\n\n\n\n
- Create a connection between the product <\/strong>and the consumer;<\/li>\n\n\n\n
- to make the<\/strong> brand image <\/strong> individual,<\/strong> not like others.<\/li>\n<\/ul>\n\n
Branding tools can make a product better, get consumers interested, get them to buy something, and love the brand. Therefore, when a person comes to a branding studio, they should know exactly what result they want to achieve and what their ultimate goal is. it is desirable that the wishes be formulated in figures. <\/strong>For example, increase sales by 10%, increase recognition by 15, increase market share by 3.5%.<\/p>\n\n
![\"Corporate](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f4bc96d8d93.jpg\" "\\"image\\"\/")
<\/figure>\n\nCorporate branding for a bakery<\/em><\/p>\n\n
Why do you need branding?<\/h2>\n\n
- \n
- Branding determines the perception of product quality. <\/strong>The same product in different packaging representing different brands and manufacturers will have different significance in the eyes of the audience. Corporate branding for a bakery<\/li>\n\n\n\n
- Brand awareness and familiarity<\/strong> dramatically changes the perception of <\/strong>the same item. The brand generates additional value expressed in monetary<\/strong> terms. It increases the value and assets of the brand.<\/li>\n\n\n\n
- A brand is an emotional and psychological trigger.<\/strong> The appearance of the product, its name creates an emotional connection between the brand and the audience. The brand image evokes a number of impressions and associations in the consumer. This is called the “point of attachment”<\/strong> to the brand. Consumers do not remember the product itself, but the impression it makes, its advertising image.<\/li>\n\n\n\n
- Branding helps you differentiate and choose.<\/strong> A large portion of consumers are eager to choose a product quickly. In doing so, they choose a brand that they trust. It also favors brands that are all the time in the rumor mill, reliable and well-known. It is quite difficult to choose a product based on its quality or rational characteristics if you are not an expert in it. That’s where brands come to the rescue with their persuasive UTPs<\/a> (unique selling proposition). Making a choice becomes much easier.<\/li>\n<\/ol>\n\n
Branding services are provided by KOLORO. We create dream brands!<\/strong><\/p>\n\n
![\"Branding](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f4bcdf71ad4.jpg\" "\\"image\\"\/")
<\/figure>\n\nLogo – branding of cosmetic products<\/em><\/p>\n\n
What do you get when you order branding from KOLORO?<\/h2>\n\n
- \n
- KOLORO will develop a brand that is fully aligned with the company’s goals<\/strong>.<\/li>\n\n\n\n
- The name, logo and slogan<\/strong> will be entirely unique. All characters will be able to be registered as TMs. In addition, we will create a visual and verbal identity that will stand out from competitive TMs<\/strong>.<\/li>\n\n\n\n
- KOLORO Company provides consulting on TM registration.<\/strong> With us, red tape will be reduced to zero. <\/li>\n\n\n\n
- Together with brand creation, we will develop a guideline with detailed instructions<\/strong> on how to use all brand elements. We’ll also put a brand legend and positioning into it.<\/li>\n\n\n\n
- Together with the brand image, we will develop a brand development strategy. <\/strong>It will help you understand who the brand’s target audience is and how to work with them in the future. KOLORO will also support the company during the brand launch.<\/li>\n<\/ol>\n\n
The team of branding agency KOLORO knows how to create and keep consumers’ trust and careful attitude <\/strong>to the brand for many years! So, feel free to explore our work and contact us to<\/strong> order branding for your project!<\/p>\n","protected":false},"featured_media":12603,"parent":0,"menu_order":0,"template":"","categories":[120],"tags":[],"services_cat":[189],"class_list":["post-18784","services","type-services","status-publish","has-post-thumbnail","hentry","category-brand-packaging-design-en","services_cat-packaging-brand-design"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/18784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/12603"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=18784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=18784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=18784"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=18784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- The name, logo and slogan<\/strong> will be entirely unique. All characters will be able to be registered as TMs. In addition, we will create a visual and verbal identity that will stand out from competitive TMs<\/strong>.<\/li>\n\n\n\n
- Brand awareness and familiarity<\/strong> dramatically changes the perception of <\/strong>the same item. The brand generates additional value expressed in monetary<\/strong> terms. It increases the value and assets of the brand.<\/li>\n\n\n\n
- reveal the emotional<\/strong> component of the brand;<\/strong><\/li>\n\n\n\n
- Formation of the system of <\/strong>brand communication <\/strong>with the consumer.<\/li>\n\n\n\n
- The commercial objectives that a company sets for itself <\/strong>before starting brand development. The more ambitious they are – the higher the cost of branding.<\/li>\n\n\n\n
- Audit of the company and own-brand portfolio.<\/strong> At this stage, we collect all the information about the client company.<\/li>\n\n\n\n
- Analyze the market, competitors and potential CA. <\/strong>At this stage, it is necessary to identify the actual need of the target audience and create a demand for it. To do this, you need to analyze the latest market trends. In this way, brand development will have an analytical basis. Example: Research of hard cheese market in Ukraine<\/a>.<\/li>\n\n\n\n