{"id":18774,"date":"2024-03-07T12:37:42","date_gmt":"2024-03-07T09:37:42","guid":{"rendered":"https:\/\/www.koloro.ua\/services\/creating-a-branded-character\/"},"modified":"2024-10-22T12:43:23","modified_gmt":"2024-10-22T09:43:23","slug":"creating-a-branded-character","status":"publish","type":"services","link":"https:\/\/koloro.ua\/en\/creating-a-branded-character\/","title":{"rendered":"Creating a branded character"},"content":{"rendered":"\n

Creating a branded character with KOLORO is:<\/h2>\n\n

A brand<\/strong> character is a character with an individual appearance, personality and habits, through<\/strong> which a brand<\/strong> communicates with consumers<\/strong>. A brand character <\/strong>helps a company <\/strong>to stand out among its competitors and attract customers. He is the “face” of the brand on a par with the name and logo. To create a character, images of people, animals, plants, fictional creatures and inanimate objects are used. Each of the brand characters has its own, easily recognizable personality. This helps to personalize the brand<\/strong> and the target audience remembers it better. <\/p>\n\n

YOU GET<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Emotional engagement of clients<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Advantage over competitors<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Fulfillment of marketing objectives<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Unique image of your company<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Customer communication<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Emotional engagement of clients<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Advantage over competitors<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Fulfillment of marketing objectives<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Unique image of your company<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Customer communication<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Emotional engagement of clients<\/p>\n\n

What the price of creating a branded character depends on<\/h2>\n\n
    \n
  1. From the type of character<\/strong>: 2D or 3D. The price of a 2D character will be lower. <\/li>\n\n\n\n
  2. The detail and elaboration of the image.<\/strong> In 3D drawing, this is affected by the number of polygons (the elements that make up the model). In 2D – the number of colors and shadows. <\/li>\n\n\n\n
  3. Character Mobility. <\/strong>A branded character can be static or animated. When animating it is necessary to customize the “skeleton” of the character and control elements. Therefore, animation is paid separately. <\/li>\n<\/ol>\n\n

    GET ADVICE<\/a><\/p>\n\n

    Stages of creating a branded character<\/h2>\n\n

    1.Preparatory phase:<\/p>\n\n

      \n
    • an internal audit of<\/strong> the company’s features;<\/li>\n\n\n\n
    • comprehensive market analysis<\/strong>;<\/li>\n\n\n\n
    • consumer and competitor research<\/strong>;<\/li>\n\n\n\n
    • Developing<\/strong> a character idea<\/strong> based on the findings.<\/li>\n<\/ul>\n\n

      2. character fabrication:<\/p>\n\n

        \n
      • rendering of<\/strong> 3 variants of the character (taking into account positioning);<\/li>\n\n\n\n
      • finalization of the final version<\/strong> and visualization on the main media (website, documentation, products);<\/li>\n\n\n\n
      • the final drawing of<\/strong> the character.<\/li>\n<\/ul>\n\n
        \"Design<\/figure>\n\n

        Branded characters: types<\/h2>\n\n
          \n
        1. Vector (two-dimensional). <\/strong>Such images are created using lines. Vector drawing is easy to scale<\/strong> without loss of quality. It is difficult to achieve a realistic image in it, so vector is often used for stylizations<\/strong>. Vector corporate character can be used for printing flyers, booklets, business cards, promotional materials and logos. <\/li>\n\n\n\n
        2. Raster (two-dimensional)<\/strong>. When creating raster graphics, pixels (rasters) are used. Therefore, you can create a branded character of almost any complexity and detail<\/strong>. Raster helps to make the image more realistic. In addition, you can use smooth color transitions. The main disadvantage of 2D-characters – for each new position of the hero must create a new picture. Raster characters can be used for printed products, cartoons or illustrations. <\/li>\n\n\n\n
        3. 3D (three-dimensional). <\/strong>To avoid making multiple sketches of the same character in different poses, you can create a 3D character. It can be made incredibly realistic<\/strong>. 3D characters can be animated<\/strong>. It is convenient to use them in commercials. <\/li>\n<\/ol>\n\n

          KOLORO <\/strong>branding agency will design a branded character that consumers will remember!<\/p>\n\n

          \"Geico's<\/figure>\n\n

          Why you need a branded character<\/h2>\n\n

          Branded character is used to promote goods<\/strong> and services<\/strong> from different areas. It can demonstrate the advantage of the brand and its differences from competitors. A branded character, which was created taking into account the peculiarities of the target audience promotes emotional involvement of<\/strong> the buyer. <\/p>\n\n

          Information presented on behalf of a character arouses interest and sympathy. Communication with a character is more comfortable for many consumers than with a faceless company. Information<\/strong> about the brand, received in a game form is well perceived by people.<\/strong> For example, in order to establish contact with consumers, Procter & Gamble company has started a profile of the character Mr. Gamble in social networks. Proper. On behalf of the character, the company talks about brand news and communicates with customers.<\/p>\n\n

          Branded characters resonate <\/strong>with customers, encouraging<\/strong> them to<\/strong> be more active<\/strong>. They help sell products in a softer way. Branded characters are not as irritating as aggressive advertising. <\/p>\n\n

          A branded character helps to create a positive image<\/strong> for a company<\/strong>. For example, many people dislike insurance firms because they are associated with unpleasant situations. The British insurance firm Churchill decided to improve its image by commissioning the development of a branded character. It became an English bulldog. He symbolizes the friendliness of the company, its responsibility and readiness to help at any moment. The cheerful dog evoked a positive emotional response<\/strong> and attracted customers. <\/p>\n\n

          Creating a branded character helps brands that offer products and services for children. It generates attachment<\/strong> because it is perceived by children as a friend. Children easily transfer affection from the child character to the brand. Children have fallen in love with many branded characters like Quickie Rabbit, Ronald McDonald and others. <\/p>\n\n

          Contact KOLORO<\/strong> branding agency and increase your brand awareness!<\/p>\n\n

          \"Branded<\/figure>\n\n

          Creating a branded character with KOLORO: what you get<\/h2>\n\n
            \n
          1. A memorable image <\/strong>that will increase brand and product awareness. <\/strong><\/li>\n\n\n\n
          2. Communicating with the consumer <\/strong>because the branded character can be sent to various events.<\/li>\n\n\n\n
          3. The love of consumers <\/strong>across multiple generations.<\/li>\n\n\n\n
          4. Differentiate yourself from competitors <\/strong>and increase recognition.<\/li>\n\n\n\n
          5. Increasing the company’s profits.<\/strong><\/li>\n<\/ol>\n\n

            Development of a branded character<\/strong> requires a comprehensive approach. Contact KOLORO<\/strong> branding agency ,<\/strong> we will create a character that will make<\/strong> your brand unforgettable!<\/strong> <\/p>\n","protected":false},"featured_media":12423,"parent":0,"menu_order":0,"template":"","categories":[1],"tags":[],"services_cat":[189,187,191],"class_list":["post-18774","services","type-services","status-publish","has-post-thumbnail","hentry","category-bez-kategori","services_cat-packaging-brand-design","services_cat-corporate-and-retail-branding","services_cat-new-trademark-creation"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/18774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/12423"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=18774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=18774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=18774"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=18774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}