{"id":18772,"date":"2024-03-07T16:35:47","date_gmt":"2024-03-07T13:35:47","guid":{"rendered":"https:\/\/www.koloro.ua\/services\/outdoor-advertising-design\/"},"modified":"2024-10-16T14:21:55","modified_gmt":"2024-10-16T11:21:55","slug":"outdoor-advertising-design","status":"publish","type":"services","link":"https:\/\/koloro.ua\/en\/outdoor-advertising-design\/","title":{"rendered":"OUTDOOR ADVERTISING DESIGN"},"content":{"rendered":"\n

Outdoor advertising design from the company KOLORO<\/h2>\n\n

If you don’t make yourself known – no one will know about you, if you stop reminding the consumer of your existence – he will quickly forget about you.<\/p>\n\n

Advertising – has been and continues to be a powerful tool for influencing audiences, particularly outdoor advertising. The huge variety of forms of modern advertising and advertising media forces the advertiser to carefully consider the \n the design of outdoor advertising<\/strong>\n<\/em>.<\/p>\n\n

Each of us is “attacked” daily by huge streams of information and advertising appeals. When outdoor advertising first came out, it really worked effectively.<\/p>\n\n

Nowadays, consumers’ eyes slip across numerous billboards and banners without much attention, consumers do not perceive the advertising information as advertisers expect. <\/p>\n\n

To attract and stop the eyes of passersby on your advertisement, the design of outdoor advertising should not just be noticeable, bright and extraordinary, but also easy to remember.<\/p>\n\n

The concise design of the advertisement will accurately convey the essence and benefits of your offer to the consumer.<\/p>\n\n

Remember, the way your advertising looks and how aesthetically and competently you present your product determines your audience’s relationship to your brand, its market position and “title”.<\/p>\n\n

Want to get the “royal crown” in the world of brands, then develop a regal advertising design – luxurious and unique.<\/p>\n\n

\"outdoor<\/figure>\n\n

Outdoor advertising<\/h2>\n\n

\n Outdoor advertising <\/strong>\n<\/em>– is text and graphic advertising information placed on special advertising structures in open areas (on the street and outside buildings).<\/p>\n\n

Outdoor advertising includes the following advertising media: billboards, city-lights, trolls, brandmauers, prismatrons, banners, store windows, store and salon signs, vehicles, trucks, passenger and private cars, etc.Often, outdoor advertising is confused with advertising that is placed in stores and supermarkets (for example – POS-materials<\/a>), which is an erroneous opinion.<\/p>\n\n

Outdoor advertising has been proven time and time again to be effective! The making of outdoor advertising began when artisans figured out how to use various signs to advertise their goods. They used a unique design to attract customers. Over time, advertising techniques have improved and many different types of advertising have emerged: banner, pillar, billboard and more. The most successful ones are always characterized by memorable creative design.<\/p>\n\n

To see how prevalent outdoor advertising is, it is worth it just to go outside. Look up and you will see banners and billboards, on the sides – billboards and citylights, on the buildings – advertising panels – crowns and signs. All of these are outdoor advertisements presenting a particular product or service. It must be said that nowadays, owners of all kinds of businesses pay a lot of attention to creating an attractive advertising and informative exterior.<\/p>\n\n

\"Outdoor<\/figure>\n\n

Everyone has a desire to tell potential customers about themselves, and to do it in such a way that among the mass of faceless brands to appear to the client as a “royal brand”! Branding agency KOLORO will help you to favorably present your business by outdoor advertising of any of the following types. Our experts will create an exceptionally competent advertising design for you.<\/p>\n\n

GET ADVICE<\/a><\/p>\n\n

Types of outdoor advertising<\/h2>\n\n

There are a huge number of different types of outdoor advertising media and new ones appear regularly.<\/p>\n\n

The most common types that maximize positive results<\/strong> are the following:<\/p>\n\n

1. Billboard<\/strong> – a large frame upholstered with steel or plywood sheets to which the necessary advertising information is attached. The most effective if the billboard is installed on the highway, it is also necessary to take into account automobile traffic when placing an advertising appeal and convenience of perception of advertising from different angles.2. Prismatron (prismabord)<\/strong> – a design consisting of three-sided prisms, on each side of which are located different images, which makes it possible to place 3 advertising where it is impossible to locate several supports for “bigboards”. Such advertising is more favorable economically, attracts more attention due to the process of changing images, in contrast to the fixed, which is less noticeable to the human eye.3. Panel-bracket<\/strong> – a special design attached to the wall of the building or to street poles. Enjoys great popularity due to the small cost of advertising and high efficiency of the impact on the audience.4. Tension (banner)<\/strong> – advertising canvas over the roadway or pedestrian street, to place advertisements, the height of 1 meter and the most diverse length of the banner.5. Advertising on cars<\/strong> – advertising information placed on the surface of a car. Advertisements on cars refer to moving advertisements, it is much better remembered than static ones. It is mobile, so it has a wide coverage of the “consumer” audience.6. Signboards<\/strong> – volumetric or flat construction located on the facade of the building and plays the role of a business card of the enterprise. Virtually every business uses signage to mark their offices. Signboard – the best way of local self-promotion.7. Pillar<\/strong> – one of the most common types of outdoor advertising, presented in the form of a tube (two- or three-sided), the sides of which have advertising images (height – 3 m and width 1.4 m). It can be made with internal backlighting.8. Citylight<\/strong> is a two-sided or one-sided advertising structure on a support, which is a box with dimensions of 1870x1280x150 mm. <\/p>\n\n

Outdoor advertising design<\/h2>\n\n

\n Outdoor advertising design<\/strong>\n<\/em> – is the main key to a successful advertising campaign. The design of the advertising layout should carry a creative idea, emotional and informational message. The composition should not be overloaded with details, the text of the advertisement should be capacious and simple, easily readable near and far.<\/p>\n\n

Informative and beautiful design of outdoor advertising attracts new potential customers, allows you to properly present information, increases memorability and recognizability of the company by the consumer.<\/p>\n\n

We can distinguish 3 main types of outdoor advertising design:<\/strong><\/h3>\n\n
    \n
  1. Promotional design – design<\/a> to advertise<\/a> goods or services;<\/li>\n\n\n\n
  2. Image design – when the advertised object is the company itself or its brand;<\/li>\n\n\n\n
  3. Pointing design – this type is used if the advertiser wants to indicate the direction to his company by means of outdoor advertising.<\/li>\n<\/ol>\n\n

    When developing the design of outdoor advertising, regardless of the type of advertising medium, it is necessary to adhere to the principle of minimalism. A clear and concise statement of information, readable and understandable text of the advertisement, a minimum of details – the ideal recipe for an advertising layout that will attract the maximum number of consumers to the advertised product.<\/p>\n\n

    \"Advertising<\/figure>\n\n

    Billboard design<\/strong><\/h2>\n\n

    \n Billboard or big board <\/em>\n<\/strong>– one of the most common and most effective types of outdoor advertising. As a rule, it is placed along the road, on highways and facades of shopping centers. The size of the billboard is 6000×3000 mm (6×3 meters). However, recently, thanks to light and durable materials and modern methods of installation of advertising structures, there are bigboards of other non-standard sizes.<\/p>\n\n

    Billboard design is a key factor that determines the effectiveness of this type of advertising, plays an important role in the process of attracting the target audience. Competent design facilitates perception and memorization of advertising information.+<\/p>\n\n

    Quality billboard design is a harmonious combination of advertising text and graphic elements, simple and concise design, a minimum of details. This design makes it easier for the consumer to perceive the advertisement in a short period of time.<\/p>\n\n

    Banner design<\/h2>\n\n

    The sizes, applications and platforms of banners can be very diverse, but despite this the main purpose of any banner is to present effectively and simply advertising information to the target audience. <\/p>\n\n

    In order to achieve this goal you need to adhere to the following guidelines:<\/strong><\/p>\n\n

      \n
    1. In banner design, it is important to emphasize the benefits of the advertised object rather than the functions.<\/li>\n\n\n\n
    2. To get the most effective results from the advertising campaign in the composition of the banner should clearly articulate the model of consumer behavior after interacting with the advertisement.<\/li>\n\n\n\n
    3. A great way to entice consumers is to challenge the established beliefs and expectations of your audience.<\/li>\n\n\n\n
    4. The banner design should astonish, shock the consumer, be unconventional and play on curiosity.<\/li>\n\n\n\n
    5. The use of jokes, witty statements in the advertising banner – disposes the consumer to the advertising message and allows you to maximize the essence of the proposal to the consumer.<\/li>\n\n\n\n
    6. You should not use fonts that are difficult to read and hard to read. Reduce the number of words in the advertising text, choose a catchy and intriguing headline. Use more graphic elements.<\/li>\n\n\n\n
    7. Try to convey the atmosphere of your brand, the emotions and experiences that surround it in the advertisement in order to create an emotional connection with the consumer.<\/li>\n<\/ol>\n\n

      The selection of the banner size and the development of its design should be built in such a way that the consumer perceives the necessary information at a glance, in just a few seconds.<\/p>\n\n

      \"Advertising<\/figure>\n\n

      Signage design<\/h2>\n\n

      The first thing that consumers pay attention to is the design of the entrance group, an important component of which is the signage. The design of the sign can be represented by a simple graphic image or contain elements of corporate identity and company symbols – logo, trademark, corporate colors and fonts, etc. A sign design must meet just two conditions:<\/strong>1. Originality. It is good if the sign will be a non-standard shape or creative design, it attracts more attention, but it is necessary and do not overdo it, so as not to cause a backlash and not to scare away consumers.2. Visibility. Noticeable means more effective. To make the signage more conspicuous you need to use contrasting font and background colors.<\/p>\n\n

      Advertising and design are inextricably linked fields. Advertising design plays a major role in marketing your company or brand in the market. It should help to perceive the advertising information in a comprehensive and qualitative way!<\/p>\n\n

      All types of outdoor advertising are similar in one way – for each type you can come up with a unique and, most importantly, interesting advertising design. Our branding agency will develop for you the design of billboard advertising, signage and citylite design, as well as other types of outdoor advertising.Do not forget that: coordination of outdoor advertising with the city services and registration of outdoor advertising – mandatory conditions for its placement! At the request of the client, we help to solve all issues of coordination of advertising placement.<\/p>\n\n

      \u0412 branding agency KOLORO<\/a> <\/strong>professional designers and responsible project managers work at KOLORO branding agency. We will develop a unique, interesting and creative design for your company. We work with outdoor advertising manufacturers, so we can help with outdoor advertising if needed. With us you will save valuable time as. will not need to search for a manufacturer on your own. We’ll do it all for you – your advertising design will match the “royalty” of your brand!<\/p>\n","protected":false},"featured_media":12870,"parent":0,"menu_order":0,"template":"","categories":[118],"tags":[],"services_cat":[185],"class_list":["post-18772","services","type-services","status-publish","has-post-thumbnail","hentry","category-brand-development-and-promotion-strategy","services_cat-brand-development-and-promotion-strategy"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/18772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/12870"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=18772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=18772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=18772"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=18772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}