{"id":18771,"date":"2024-03-07T16:34:54","date_gmt":"2024-03-07T13:34:54","guid":{"rendered":"https:\/\/www.koloro.ua\/services\/merchandising\/"},"modified":"2024-10-16T14:21:55","modified_gmt":"2024-10-16T11:21:55","slug":"merchandising","status":"publish","type":"services","link":"https:\/\/koloro.ua\/en\/merchandising\/","title":{"rendered":"MERCHANDISING"},"content":{"rendered":"\n

Merchandising from KOLORO Company<\/h2>\n\n

To increase sales in retail, modern companies spend a huge amount of money: on trade equipment, decoration of sales areas, advertising, on the development of promotions and discounts. And it brings no more than a 2-5% increase. Much more results with less cost can be achieved by merchandising.<\/p>\n\n

Properly placing the goods in the sales area and directly on the shelf, taking into account the behavior of the consumer, you can increase sales by an average of 10%.<\/p>\n\n

Proper display increases revenue by another 15%, and clever merchandising techniques increase revenue by another 25%. In general, the level of sales in a store, where the principles of merchandising principles are observed in the display of goods, can be 200-300% higher than in another analog retail outlet, where the display of goods is arbitrary.<\/p>\n\n

Merchandising<\/strong> as “military strategy in tsarist times”: the success of the battle depended on what the tsar and the commander-in-chief would choose as a battle policy, how they would arrange their soldiers, what tactical “tricks” the army had in store. How you present your product to the consumer determines the success of your brand!<\/p>\n\n

\"merchandising\"<\/figure>\n\n

Merchandising is<\/h2>\n\n

The process of creating and marketing a brand is complex and diverse. First, a brand is created taking into account the needs of the market, a strategy of brand positioning in the market is developed, then the design of product packaging is thought over, methods of communication with the consumer and methods of demand stimulation are determined. At the same time it is very important to distinguish your brand from the variety of goods on the market and organize the process of promotion of goods in the retail network – this is merchandising.<\/p>\n\n

\n Merchandising<\/strong>\n<\/em> – is a specific marketing technology, a way of organizing trade and an effective tool for brand promotion, the purpose of which is to maximize sales. It determines the set of goods to be sold, the ways of displaying goods, equipping outlets with advertising materials, etc.<\/p>\n\n

Merchandising is your key to organizing the process of product promotion in a retail network!<\/p>\n\n

GET ADVICE<\/a><\/p>\n\n

Goals and objectives of merchandising<\/h2>\n\n

Merchandising has the following objectives:<\/strong><\/h3>\n\n

1. Cultivate audience interest, encourage consumers to choose your brand and make a purchase;2. Increase consumer loyalty to your company and brand;3. Promote the brand in the retail network<\/a>;4. Increase the company’s sales volume.<\/p>\n\n

\"Design<\/figure>\n\n

Merchandising Objectives:<\/strong><\/h3>\n\n

– Communicating to the consumer the location of the product display;– Informing the audience as much as possible about the essence of the product;– Drawing attention to the brand and the product display;– Convincing the customer to make an immediate purchase;– Eliminating the onslaught of competitive brands by advertising methods and ubiquitous branding;– Managing the flow of sales of goods;– Managing the behavior of the audience: increasing the average check.<\/p>\n\n

Merchandising tools<\/h2>\n\n

Merchandising includes the following areas and tools:<\/strong><\/h3>\n\n
    \n
  1. Organization of retail space. Optimizing the layout of the retail outlet, the appearance of the point of sale.<\/li>\n\n\n\n
  2. Graphic Design. Graphics, posters and other promotional materials create an additional emotional background around the brand, also performing informational and navigational functions.<\/li>\n\n\n\n
  3. Product display. Effective presentation of products on the shelf.<\/li>\n\n\n\n
  4. Illumination. Lighting plays an important role in the visual perception of a product. Choosing the right type of lighting, adjusting its level is also a tool to positively influence the consumer.<\/li>\n\n\n\n
  5. Vending equipment. Development and selection of trade equipment, which is optimally suited for this type of goods.<\/li>\n\n\n\n
  6. Sales floor design. Creating a new design or updating the current design of a retail outlet. Creating a favorable atmosphere of the retail outlet.<\/li>\n\n\n\n
  7. Price tags and POS materials<\/a>. Work on marketing tools for communicating with the consumer.<\/li>\n\n\n\n
  8. Creating attractive and functional packaging.<\/li>\n<\/ol>\n\n
    \"Store<\/figure>\n\n

    Visual merchandising<\/h2>\n\n

    What is \n visual merchandising<\/strong>\n<\/em>? This is a set of measures to organize the trade space around the product and the presentation of the product itself, so as to maximize sales.Store layout, attractive display windows, shelf display, lighting, music, color schemes and advertising elements – all this together is visual merchandising, which creates a special friendly atmosphere at the point of sale of goods and attracts customers.<\/p>\n\n

    This type of merchandising is a set of rules and standards that work to promote the brand regardless of the type of retail activity, they are good for clothing and footwear store, for a bookstore, and work well in supermarkets, in pharmacies or stationery.<\/p>\n\n

    Rules for displaying goods<\/h2>\n\n

    Of primary importance is such a direction of merchandising as the display of goods. This is due to the fact that the widest range of modern retail outlets increases the disorientation of customers and makes it difficult to choose a product, so more and more often manufacturers are applying the rules of merchandising goods display, which help to stimulate sales.<\/p>\n\n

    \n Product display<\/strong>\n<\/em> – is the presentation of goods at the point of sale in such a sequence and in such a way that will attract the attention of customers and persuade the consumer to make a purchase.<\/p>\n\n

    5 key rules of product display:<\/strong><\/h3>\n\n

    1 rule – display by level<\/strong>There are three levels of product display – eye level, hand level and foot level. At eye level are placed those goods that need to be sold first, at arm’s length are lower priority goods, at foot level – the cheapest goods.For example, shifting a product from foot level to eye level will increase its sales by 70-80%, shifting a product from eye level to arm’s length level will decrease its sales by 20-30%.<\/p>\n\n

    2 rule – lay-out by size and color of packaging<\/strong>– goods depending on the size and color of packaging are arranged as follows: from left to right – from smaller to larger – from light to dark.– goods with large dimensions of packaging are located on the lower shelves, with small dimensions respectively – on the upper shelves.– the least known assortment items are placed inside popular goods – in the “walls” of impact positions.<\/p>\n\n

    \"Product<\/figure>\n\n

    Rule 3 – Layout among competitors<\/strong>Optimal placement: next to a strong competitor and away from a weak competitor. If the possibilities of the outlet allow then it is best to place separately and autonomously from other brands.<\/p>\n\n

    Rule 4 – the rule of “availability” and “duplication<\/strong>“Rule of “Availability”: goods with a limited shelf life should be available to the consumer in the first place.Rule of “Duplication”: the repetition in one row of the same product position draws the attention of more customers. It is necessary to have at least 3-5 units of the same product on the shelf.<\/p>\n\n

    5 rule – the rule of “cross-pollination<\/strong>“It means the location of goods of different groups in the neighborhood – it stimulates sales of each of the goods (for example, when buying shoes, most likely the consumer will want to buy at once and shoe cream, so it is necessary to place it not only in the household chemicals department, but also in the shoe department).<\/p>\n\n

    By following these rules of product display, tested in practice by hundreds of brands you can attract the attention of your consumers, stand out among competitors, stimulate sales of priority goods and stimulate impulse purchases<\/a>, gain customer loyalty, be remembered and become recognizable! Branding agency KOLORO<\/strong> has extensive experience in the field of merchandising, we will help you to develop a sequence and scheme of optimal placement of your products in retail outlets and on the shelves, taking into account the physiological and psychological characteristics of customers, so that the sales of your brand grew exponentially! And we will also help you create a bright, original and eye-catching packaging design.<\/p>\n\n

    Develop your strategy to conquer the market<\/a> and get the “royal crown” with us!<\/p>\n","protected":false},"featured_media":12857,"parent":0,"menu_order":0,"template":"","categories":[118],"tags":[],"services_cat":[185],"class_list":["post-18771","services","type-services","status-publish","has-post-thumbnail","hentry","category-brand-development-and-promotion-strategy","services_cat-brand-development-and-promotion-strategy"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/18771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/12857"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=18771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=18771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=18771"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=18771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}