- \n
- emphasize the individuality and professionalism of the company;<\/li>\n\n\n\n
- to bring in new clients;<\/li>\n\n\n\n
- improve memorability and increase the credibility<\/a> of the firm;<\/li>\n\n\n\n
- to strengthen the market position;<\/li>\n\n\n\n
- to set the company apart from the competition;<\/li>\n\n\n\n
- Ensure the unity of the firm’s goods or services;<\/li>\n\n\n\n
- to protect goods from counterfeiting.<\/li>\n<\/ul>\n\n
\n
A company’s corporate identity is an important factor in its success. You can order the development of corporate identity in the branding agency KOLORO.<\/p>\n<\/blockquote>\n\n
YOU GET<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/3391509514218.png\")
<\/p>\n\nCompliance of corporate identity with the requirements of the CA<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/31509514218.png\")
<\/p>\n\nAdaptability of all elements<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/5551509514218.png\")
<\/p>\n\nMemorable brand image<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/7971509514218.jpg\")
<\/p>\n\nSet of central identifying elements<\/p>\n\n
![\"icon-photo\"\/](\"https:\/\/koloro.ua\/files\/images\/service-page\/4931509514218.png\")
<\/p>\n\nUnique and distinctive design<\/p>\n\n
<\/p>\n\nCompliance of corporate identity with the requirements of the CA<\/p>\n\n
<\/p>\n\nAdaptability of all elements<\/p>\n\n
<\/p>\n\nMemorable brand image<\/p>\n\n
<\/p>\n\nSet of central identifying elements<\/p>\n\n
<\/p>\n\nUnique and distinctive design<\/p>\n\n
<\/p>\n\nCompliance of corporate identity with the requirements of the CA<\/p>\n\n
The cost of corporate identity development depends on the following factors<\/h2>\n\n
- \n
- Areas of work of the company that needs corporate identity service.<\/strong> The price of corporate identity development for trade and retail chains<\/a> will cost more.<\/li>\n\n\n\n
- Types of elements for which a corporate identity development service is needed.<\/strong> The cost of corporate identity documentation will be higher.<\/li>\n\n\n\n
- Order volume.<\/strong> If you order other services<\/a> together with corporate identity design, you will get a discount.<\/li>\n<\/ol>\n\n
\n
You can find out more about the price of corporate identity by contacting us by phone + 38 044 223 20 51 <\/a>or writing to info@koloro.ua.<\/a><\/p>\n<\/blockquote>\n\n
GET ADVICE<\/a><\/p>\n\n
Stages of corporate identity production<\/h2>\n\n
- \n
- Internal audit of the company.<\/strong> To develop a corporate identity design, KOLORO<\/strong> marketers will gather information about the company and its services. They will also examine the firm’s development strategy<\/a> and prospects. At this stage, it is necessary to understand the specifics of the company’s business and prospects. You need to determine its status and generate advantages to formulate a unique positioning<\/a>.<\/li>\n\n\n\n
- Analyze the market, customers and competitors.<\/strong> Next, we will conduct a detailed analysis of<\/a> the current market situation, study and evaluate all competitors. Our team will identify the target audience and create a detailed consumer portrait.<\/li>\n\n\n\n
- Development of the main elements of corporate identity.<\/strong> Having collected the necessary information, we will define the strategy and concept of corporate identity. At this stage, the main components of the company’s future image are identified. Our marketing experts will work with designers to select corporate colors, corporate fonts<\/a>, textures, etc.<\/li>\n\n\n\n
- Logo Design.<\/strong> We will prepare 3 logo concepts, visualizing it on the main media.<\/li>\n\n\n\n
- Development of corporate identity elements.<\/strong> Based on the adopted visual solutions, we will create additional elements united by the corporate style. This is basically documentation that is labeled with a logo, ie. business cards, badges, envelopes, flyers, calendars, booklets. If necessary, we will transfer the corporate identity to souvenir products, outdoor advertising<\/a>, POS-materials, corporate clothing<\/a> and adapt it to video formats<\/a>. All of this will give you a chance to evaluate how the corporate identity will look in real life.<\/li>\n<\/ol>\n\n
![\"La](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f95b3bbc4dc.jpg\" "\\"image\\"\/")
<\/figure>\n\nDevelopment of logo and corporate identity of La Dorada company<\/em><\/p>\n\n
How to create a corporate identity: elements<\/h2>\n\n
1. trademark<\/strong> is the main design element of a company’s corporate identity. It is a registered pictorial, verbal, sound, volumetric designation or a combination thereof. Companies use it to identify goods or services.<\/p>\n\n
The word trademark<\/strong> is the most common. Having created a verbal TOR for the new corporate identity, it can be registered in both conventional and graphic form. In the second case, it is referred to as a logo. 80% of trademarks are registered in the form of a logo. For example, the lettering on the Coca-Cola Company logo.<\/p>\n\n
A pictorial trademark<\/strong> is the emblem of a firm. For example, the Apple apple or Nike’s curved line.<\/p>\n\n
A three-dimensional trademark<\/strong> exists in a three-dimensional dimension. It is most often presented in the form of product packaging or the original shape of the product itself. For example, the patented shape of the Coca-Cola bottle or the goddess statue on Rolls-Royce cars.<\/p>\n\n
A sound trademark<\/strong> is the sounds registered by a company. For example, the melody that accompanies the Twentieth Century Fox movie screensaver or the sound of a Zippo lighter clicking. Mostly sound TK are registered in the form of musical notation, but it is also possible to register a verbal notation.<\/p>\n\n
A combined trademark<\/strong> is a combination of the above types. Individually, its elements are not trademarks and have no protectability. <\/p>\n\n
2. a logo<\/strong> is an original image or corporate lettering. It most often consists of 4-7 letters. Its development is the most significant stage of corporate identity design. Therefore, it is especially important to order the corporate identity of the company logo from professionals.<\/p>\n\n
3. A slogan<\/strong> is an<\/a> original slogan<\/strong> used consistently by a company. Sometimes it is registered as a trademark. It should reflect the basic principles of the firm’s activity, its specificity and idea. For example, Nike’s “Just Do It!” or Nokia’s “Connecting People”.<\/p>\n\n
4.<\/strong> A corporate block<\/strong> is a combination of several elements of corporate identity. It is often a pictorial trademark and logo. For example, three stripes and Adidas lettering underneath.<\/p>\n\n
5. Company colors.<\/strong> Many companies<\/a> can be recognized by a specific combination of colors. For example, the blue, white and red colors of Pepsi or the yellow and black colors of Beeline. If the TK is registered in color, it will be protected in color only. If you register the black and white version, it will be protected in all colors.<\/p>\n\n
![\"Sandwich](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f95b6ecea3d.jpg\" "\\"image\\"\/")
<\/figure>\n\nDevelopment of brand and corporate identity of<\/a> Sandwich or Salad store<\/a> <\/em><\/p>\n\n
6. Brand font.<\/strong> The font style emphasizes the features of the company and shapes its image.<\/p>\n\n
Straight elongated fonts<\/strong> will perfectly convey a business-like business mood. They’re fine for banks<\/a> and financial institutions, but are unlikely to help you stand out among your competitors.<\/p>\n\n
Strict square fonts<\/strong> are mostly used in industrial and technological design or social advertising. They allow you to make the corporate identity more important and serious. They are often used when working with investors or business partners.<\/p>\n\n
The rounded fonts<\/strong> create a sense of calm and cozy. They convey the company’s warm attitude toward consumers.<\/p>\n\n
Slanted fonts with vignettes.<\/strong> They are mainly used by companies targeting female audience (beauty salons<\/a>, cosmetics<\/a> stores, etc.) Italics lighten the message, making the information less significant.<\/p>\n\n
Handwritten fonts.<\/strong> Due to the large size of the letters, they are not suitable for outdoor advertising. At the same time, they emphasize the exclusivity of services and evoke a sense of trust.<\/p>\n\n
Stylized decorative fonts.<\/strong> According to the rules of corporate style, it is better not to use them where they will not carry a semantic load.<\/p>\n\n
63% of fonts in company logos are sans serif. The most popular one is Helvetica, it is used in 21% of all logo lettering. It is considered to be the best font for perception.<\/p>\n\n
7. A corporate persona<\/strong> is the<\/a> bearer of a brand legend. Together with the logo, it increases its recognizability and memorability. It can be an element of a logo or used separately in advertising<\/a>, corporate documentation, mobile<\/a> applications, etc. For example, the Energizer bunny or the “Yellow” and “Red” M&Ms peanuts.<\/p>\n\n
8. Brand legend and positioning.<\/strong><\/p>\n\n
A brand legend<\/strong> is an interesting story<\/a> about a product or company. It promotes the brand, highlights its distinctive features and increases its credibility.<\/p>\n\n
Brand positioning<\/strong> is the<\/a> image of a company in the mind of the consumer. It can be<\/a> based on the key advantage of a service or product, its audience, price, quality, prestige or contrast with competitors.<\/p>\n\n
9. Other firm constants.<\/strong> Layout scheme, publication formats, not legally protected emblems of the firm, corporate anthem, etc.<\/p>\n\n
![\"Pact](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f95b9c20633.jpg\" "\\"image\\"\/")
<\/figure>\n\nDevelopment of PACT’s open space identity<\/em><\/p>\n\n
Custom corporate identity: advantages<\/h2>\n\n
- \n
- Increasing the memorability<\/strong> and recognizability of the firm and its product.<\/li>\n\n\n\n
- Creating a solid reputation<\/strong> for the company and its attractive image<\/strong>.<\/li>\n\n\n\n
- Giving the firm an identity<\/strong> and increasing its competitiveness<\/strong>.<\/li>\n\n\n\n
- Increasing the level of trust<\/strong> on the part of the target audience and the level of customer loyalty.<\/li>\n\n\n\n
- Increase in sales volume<\/strong> and growth of company profits.<\/li>\n\n\n\n
- Reduced<\/strong> advertising costs<\/strong>. Unified communication has an order of magnitude greater impact than disparate promotional<\/a> activities.<\/li>\n\n\n\n
- Budget savings<\/strong> when launching new products, due to established brand recognition and awareness.<\/li>\n<\/ol>\n\n
![\"Amorgos](\"https:\/\/koloro.ua\/files\/images\/content\/\/59f95bc2abe66.jpg\" "\\"image\\"\/")
<\/figure>\n\nAmorgos corporate identity development<\/em><\/p>\n\n
Creating corporate identity of a company: practical application<\/h2>\n\n
An organization’s corporate identity design and corporate identity is an integral part:<\/strong><\/h3>\n\n
- \n
- the design of the company’s Web site;<\/li>\n\n\n\n
- POS-materials and polygraphy;<\/li>\n\n\n\n
- advertising units and media;<\/li>\n\n\n\n
- design of offices and representative offices;<\/li>\n\n\n\n
- branded apparel;<\/li>\n\n\n\n
- of corporate transportation.<\/li>\n<\/ul>\n\n
Customized corporate identity: media<\/strong><\/h3>\n\n
- \n
- business cards of the company’s employees;<\/li>\n\n\n\n
- corporate documentation and letterheads;<\/li>\n\n\n\n
- branded envelopes and folders;<\/li>\n\n\n\n
- promotional products: booklets, posters, catalogs, brochures, etc;<\/li>\n\n\n\n
- souvenir products – pens, flash drives, notebooks, calendars, diaries, etc;<\/li>\n\n\n\n
- product packaging, branded bags or paper.<\/li>\n<\/ul>\n\n
- Creating a solid reputation<\/strong> for the company and its attractive image<\/strong>.<\/li>\n\n\n\n
- Analyze the market, customers and competitors.<\/strong> Next, we will conduct a detailed analysis of<\/a> the current market situation, study and evaluate all competitors. Our team will identify the target audience and create a detailed consumer portrait.<\/li>\n\n\n\n
- Types of elements for which a corporate identity development service is needed.<\/strong> The cost of corporate identity documentation will be higher.<\/li>\n\n\n\n