{"id":18752,"date":"2024-03-07T13:58:05","date_gmt":"2024-03-07T10:58:05","guid":{"rendered":"https:\/\/www.koloro.ua\/services\/brand-design\/"},"modified":"2024-10-21T18:31:25","modified_gmt":"2024-10-21T15:31:25","slug":"brand-design","status":"publish","type":"services","link":"https:\/\/koloro.ua\/en\/brand-design\/","title":{"rendered":"BRAND DESIGN"},"content":{"rendered":"\n

Brand Design by KOLORO<\/h2>\n\n

“The king comes naked, but only up to the crown” (Vladimir Kafanov). The “crown” of your brand is brand design. Without this attribute, no one will call you the “king” of the market, neither the “people” – the target audience, nor the “courtiers” – the company’s staff. <\/p>\n\n

\n Brand design <\/strong>\n<\/em>matters! <\/p>\n\n

You can’t just create a product and call it a brand.<\/p>\n\n

In order for your product to become a sought-after brand it must have a number of inherent attributes. These attributes include a new brand design<\/a>, its packaging and labels, corporate identity and unique logo, and brandbook design<\/a>. <\/p>\n\n

Working on each of these attributes involves brand design.<\/p>\n\n

\"Brand<\/figure>\n\n

Brand design is<\/h2>\n\n

To begin with, let’s understand what a “brand” is. A brand<\/strong> is not just a product, it is an image created by the product in the minds of consumers, a set of ideas and messages, psychological characteristics, the image of the product.+<\/p>\n\n

Recognizability and positive association of a product or service with a particular brand is extremely important. It is possible to achieve a high level of recognition only through brand attributes, which are perceived and remembered by the consumer. <\/p>\n\n

Brand attributes<\/strong> are objects that are part of the brand information field, thanks to which the consumer perceives, sharpens attention, classifies and recognizes the brand.<\/p>\n\n

The concept of brand design includes the development of the visual component of the brand. If the visual image of a company or product is created competently, its trademark or brand will definitely bring the manufacturer stunning success and good profits! <\/p>\n\n

\"New<\/figure>\n\n

GET ADVICE<\/a><\/p>\n\n

What does brand design include?<\/h2>\n\n

The main components of the brand design process are as follows:<\/strong><\/h3>\n\n

1. Packaging and label design<\/a>;2. Corporate identity development;3. Logo design;4. Brandbook design;5. Advertising campaign.<\/p>\n\n

\"Creating<\/figure>\n\n

\n Packaging and label design<\/strong>\n<\/em>. <\/p>\n\n

\n Corporate identity development<\/strong>\n<\/em> – is a process that allows you to identify your brand from the products of other companies by creating visual and informational distinctive features (slogan, logo, corporate colors and fonts, etc.).<\/p>\n\n

\n Logo creation<\/strong>\n<\/em>. A logo is a bright and memorable trademark of a company or product. It is the most recognizable element of a brand, the identifier of any trademark. <\/p>\n\n

\n Brandbook design<\/strong>\n<\/em> – A list of basic techniques that provide a unified graphic corporate identity for a company’s products or services. <\/p>\n\n

\n The advertising campaign<\/strong>\n<\/em> is based on positioning, which, in turn, is based on market research and situational analysis. <\/p>\n\n

\"Branding<\/figure>\n\n

What should the brand design be like?<\/h2>\n\n

When working on your brand design you need to consider every detail and know the basic requirements for brand design.<\/p>\n\n

Brand Design Requirements:<\/h2>\n\n
    \n
  1. \u0417\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0435\u043c\u043e\u0441\u0442\u044c<\/strong>. \u0414\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f \u043e \u0432\u0430\u0448\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0435, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e \u043f\u043e\u0434\u043e\u0431\u0440\u0430\u0442\u044c \u0437\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u044e\u0449\u0438\u0435\u0441\u044f \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0431\u0440\u0435\u043d\u0434\u0430. \u041b\u043e\u0433\u043e\u0442\u0438\u043f, \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0438\u043b\u0438 \u0441\u043b\u043e\u0433\u0430\u043d \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u043b\u0435\u0433\u043a\u0438\u043c\u0438 \u0434\u043b\u044f \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0438 \u0433\u0430\u0440\u043c\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0440\u0443\u0433 \u0441 \u0434\u0440\u0443\u0433\u043e\u043c \u0438 \u043e\u0431\u0449\u0435\u0439 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0435\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0439 \u043c\u0430\u0440\u043a\u0438. <\/li>\n\n\n\n
  2. \u0410\u0434\u0435\u043a\u0432\u0430\u0442\u043d\u043e\u0441\u0442\u044c<\/strong>. \u041f\u0440\u043e\u0441\u0442\u043e\u0442\u0430 \u0430\u0442\u0440\u0438\u0431\u0443\u0442\u043e\u0432 \u0431\u0440\u0435\u043d\u0434\u0430, \u0435\u0433\u043e \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u043e\u0431\u043b\u0435\u0433\u0447\u0430\u044e\u0442 \u0437\u0430\u0434\u0430\u0447\u0443 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f \u0438 \u0437\u0430\u0432\u043e\u0435\u0432\u0430\u043d\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u044f \u044f\u0440\u043a\u0438\u0439, \u043e\u0440\u0438\u0433\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u0438 \u0432 \u0442\u043e\u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u0438 \u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0439 \u043e\u0431\u0440\u0430\u0437, \u0432\u044b \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0435\u0442\u0435 50% \u0446\u0435\u043b\u0435\u0439 \u0441\u0442\u043e\u044f\u0449\u0438\u0445 \u043f\u0435\u0440\u0435\u0434 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0431\u0440\u0435\u043d\u0434-\u0434\u0438\u0437\u0430\u0439\u043d\u043e\u043c. <\/li>\n\n\n\n
  3. \u041f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong>. \u0427\u0430\u0441\u0442\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0432\u043b\u044e\u0431\u043b\u044f\u044e\u0442\u0441\u044f \u0432 \u0431\u0440\u0435\u043d\u0434\u044b \u043d\u0435 \u043f\u043e\u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u043e\u043d\u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u044b \u0438 \u043d\u0435 \u0437\u0430 \u0438\u0445 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438, \u0430 \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043e\u043d\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0435, \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0435 \u0438 \u0437\u0430\u0431\u0430\u0432\u043d\u044b\u0435. \u042d\u0441\u0442\u0435\u0442\u0438\u043a\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0431\u0440\u0435\u043d\u0434\u0430: \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0430, \u0444\u0438\u0440\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0448\u0440\u0438\u0444\u0442\u0430, \u0446\u0432\u0435\u0442\u043e\u0432\u043e\u0439 \u0433\u0430\u043c\u043c\u044b \u0438 \u0442.\u0434. \u2013 \u0438\u043c\u0435\u044e\u0442 \u043d\u0435\u043c\u0430\u043b\u043e\u0432\u0430\u0436\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0432 \u0434\u0438\u0437\u0430\u0439\u043d-\u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. <\/li>\n\n\n\n
  4. \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong>. \u0420\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044f \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0434\u0438\u0437\u0430\u0439\u043d\u0430, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0438\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432 \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u043c, \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445, \u043f\u0440\u0438 \u0438\u0437\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u0438\u0438 \u0438\u043c\u0438\u0434\u0436\u0435\u0432\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438 \u0438 POS-\u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432. \u0412\u0430\u0436\u043d\u043e \u0442\u0430\u043a\u0436\u0435 \u0447\u0442\u043e\u0431\u044b \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u043b\u0438 \u0434\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0440\u044b\u043d\u043a\u0430\u0445, \u0438\u043b\u0438 \u0434\u043b\u044f \u0434\u0440\u0443\u0433\u0438\u0445 \u0441\u0442\u0440\u0430\u043d \u0438 \u043a\u0443\u043b\u044c\u0442\u0443\u0440, \u0432 \u0441\u043b\u0443\u0447\u0430\u0435 \u0435\u0441\u043b\u0438 \u0432\u044b \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0442\u044c \u0433\u0440\u0430\u043d\u0438\u0446\u044b \u0441\u0432\u043e\u0435\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438. <\/li>\n\n\n\n
  5. \u0410\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c<\/strong>. \u0414\u0438\u0437\u0430\u0439\u043d \u043d\u0435 \u0441\u0442\u043e\u0438\u0442 \u043d\u0430 \u043c\u0435\u0441\u0442\u0435. \u041f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043f\u043e\u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043d\u043e\u0432\u044b\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0438 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f \u0434\u043b\u044f \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u0432\u043e\u043b\u043d\u0435. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0441\u043b\u0435\u0434\u0443\u044e\u0442 \u043f\u0440\u043e\u0434\u0443\u043c\u0430\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438 \u0432\u0430\u0448\u0438\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u043a \u043d\u043e\u0432\u044b\u043c \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u044b\u043c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c, \u0434\u043b\u044f \u0442\u043e\u0433\u043e \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u043b\u043e\u0441\u044c \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0440\u0435\u0434\u0438\u0437\u0430\u0439\u043d \u0431\u0440\u0435\u043d\u0434\u0430. \u0410\u0442\u0440\u0438\u0431\u0443\u0442\u044b \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0439 \u043c\u0430\u0440\u043a\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0438 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0432\u043e \u0432\u0441\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0430. <\/li>\n<\/ol>\n\n
    \"Brandbook<\/figure>\n\n

    Branding agency KOLORO<\/h2>\n\n

    Branding agency KOLORO<\/strong> specializes in the development of new brands (packaging and label design, corporate identity, logo, brand book, etc.) for liquor products, wine products and wine and spirits products. In our Portfolio there are examples of creation of really “royal” brands, brands-leaders of the market. The company has developed: original packaging and label design for wine products, packaging for vodka, packaging design for liquor products<\/a> and much more. <\/p>\n","protected":false},"featured_media":12557,"parent":0,"menu_order":0,"template":"","categories":[120],"tags":[],"services_cat":[189],"class_list":["post-18752","services","type-services","status-publish","has-post-thumbnail","hentry","category-brand-packaging-design-en","services_cat-packaging-brand-design"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/18752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/12557"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=18752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=18752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=18752"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=18752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}