{"id":18732,"date":"2024-03-07T17:51:40","date_gmt":"2024-03-07T14:51:40","guid":{"rendered":"https:\/\/www.koloro.ua\/services\/site-branding\/"},"modified":"2024-10-16T14:22:28","modified_gmt":"2024-10-16T11:22:28","slug":"site-branding","status":"publish","type":"services","link":"https:\/\/koloro.ua\/en\/site-branding\/","title":{"rendered":"SITE BRANDING"},"content":{"rendered":"\n

Website branding with KOLORO is:<\/h2>\n\n

Website branding – creating a unified visual style<\/strong> (website name and logo, corporate identity, etc.) for the online representation of a company or product. Website branding is necessary<\/strong> for every company<\/strong> that wants to leave a good impression on<\/strong> users, to be remembered by them, to make them their customers. You can order site branding both at the initial stage (in parallel with the launch of the site) and for an existing site that needs to be modernized.<\/p>\n\n

In the twenty-first century, people research all information about a company using the World Wide Web. The website is the place of the first encounter with the brand, its face.<\/strong> By looking at it, people get an impression of the brand. Often, the website comes before the company’s offline presence. Thanks to advances in technology, clients and performers can collaborate without having to meet in person. That’s why a well-crafted visual brand image online is important. It’s likely that over time, the online brand identity will migrate offline<\/strong> and decorate a company’s store or headquarters.<\/p>\n\n

Website branding is especially important to <\/strong> people who are <\/strong>themselves a brand<\/strong>(personal branding<\/a>). It’s hard to name a celebrity coach or life coach who doesn’t have a branded website. An online venue reinforces an image and brings in customers if done right.<\/p>\n\n

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Take care of your future today, order your website branding at KOLORO. We won’t let you down!<\/strong><\/p>\n<\/blockquote>\n\n

YOU GET<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Developing a recognizable brand image<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

A style that has been worked out down to the smallest detail<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

User-friendliness<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

A corporate identity built on the company’s individuality<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Developing a recognizable brand image<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

A style that has been worked out down to the smallest detail<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

User-friendliness<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

A corporate identity built on the company’s individuality<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

Developing a recognizable brand image<\/p>\n\n

\"icon-photo\"\/<\/p>\n\n

A style that has been worked out down to the smallest detail<\/p>\n\n

Website branding: the price depends on such factors<\/h2>\n\n
    \n
  1. The type of site you need.<\/strong> The cost of branding for an online store is higher as it involves more work.<\/li>\n\n\n\n
  2. Whether or <\/strong>not the company has a positioning<\/a> and a coherent image (at least in text form). If there is a ready idea and you only need its realization – the cost of branding will be lower.<\/li>\n\n\n\n
  3. A set of services that are needed<\/strong>. For example, if you need to develop a logo from scratch and select corporate colors – the cost will be higher. If the company or product already has a logo, colors and fonts – the cost of website branding will be lower.<\/li>\n<\/ol>\n\n

    If together with the branding of the site you order and promotion, you will receive a guaranteed discount (for the volume of work). All details we will spell out in the contract for the creation of corporate identity of the site. To discuss your project in detail, email us<\/strong> and we’ll get back to you with any questions<\/strong> you may have.<\/p>\n\n

    \"Netflix's<\/figure>\n\n

    Netflix’s website – logo and corporate colors<\/em><\/p>\n\n

    GET ADVICE<\/a><\/p>\n\n

    Creating websites: stages of corporate identity development:<\/h2>\n\n
      \n
    1. Discussion and Problem Statement.<\/strong> A team of 6 people will be specially formed for your project, discuss it and form a vision. We will answer questions such as: what we do and for whom we do it, what goals we need to achieve, and what functionality to choose.<\/li>\n\n\n\n
    2. Next, we research the market, the<\/strong> niche in which the company operates, its consumers and competitors. We will conduct benchmarking as well as a separate in-depth study of your company. After that, we’ll cross our vision with the real situation and be ready to start branding the site.<\/li>\n\n\n\n
    3. After receiving all the necessary information, the designer starts working on the creation of verbal and visual communications of the site: <\/strong>(development of the site logo, corporate identity, creation of a slogan for the site). We’ll pick references and start getting creative. At the initial stage we will have a lot of ideas (from 100 to 500 concepts), to the customer we will present the best three variants. These will include: name logo design, corporate colors and fonts, slogan. We will demonstrate how it all will look on the site, design the header, footer, sidebars, error page, etc. It’s worth noting that if the website branding is done from scratch, the cost includes naming.<\/li>\n\n\n\n
    4. Once the<\/strong> customer selects<\/strong> one of the concepts<\/strong>, we will detail and finalize it.<\/strong> Our designer’s meticulousness and precision will help blend the website’s corporate identity into the company’s image and make them one and the same. We will take care to make the site recognizable and pleasant for the user (nothing unnecessary and annoying).<\/li>\n\n\n\n
    5. All the results of our work will be recorded in the website brandbook.<\/strong> It will help you to use the elements of corporate identity correctly.<\/li>\n<\/ol>\n\n
      \"Pioneers<\/figure>\n\n

      Pioneers Brancottestate website design<\/em><\/p>\n\n

      In a <\/strong> narrower sense<\/strong>, website branding<\/strong> is the creation of a promotional image<\/strong> for the background of a website page. Such advertising is more effective than narrow banners. If you’ve ever checked out Moviepost, you’ve definitely seen it. It allows for more imagination and gives the site a more presentable look. And the likelihood of clicks and conversions for her is much higher. If you need website branding in the sense of a promotional background cover, the steps will be a little different<\/strong>.<\/p>\n\n

      Website branding: stages<\/h2>\n\n
        \n
      1. Analyzing the company<\/strong>, competitors and setting goals, to create an advertising cover.<\/li>\n\n\n\n
      2. Discussing the project<\/strong> and generating ideas.<\/li>\n\n\n\n
      3. Creating 3 visual concepts <\/strong>and presenting them to the client.<\/li>\n\n\n\n
      4. Selection of 1 concept<\/strong> and its finalization (the customer has the opportunity to make 2 portions of edits).<\/li>\n\n\n\n
      5. Final concept presentation<\/strong>.<\/li>\n<\/ol>\n\n
        \"Madwell<\/figure>\n\n

        Madwell Website Design<\/em><\/p>\n\n

        By choosing KOLORO for website branding, you will get:<\/h2>\n\n
          \n
        • a memorable corporate identity that will reflect all of the company’s strengths;<\/li>\n\n\n\n
        • unified, competently incorporated corporate style, which will not cut the eye;<\/li>\n\n\n\n
        • A carefully considered design that will be calculated down to the last millimeter;<\/li>\n\n\n\n
        • Branding based on an in-depth analysis of the market segment in which your company operates.<\/li>\n<\/ul>\n\n

          Order website branding from KOLORO and give your company a unique and recognizable image.<\/strong> Our marketers and designers will help you create a successful business and reach new heights.<\/strong><\/p>\n","protected":false},"featured_media":13024,"parent":0,"menu_order":0,"template":"","categories":[118],"tags":[],"services_cat":[185],"class_list":["post-18732","services","type-services","status-publish","has-post-thumbnail","hentry","category-brand-development-and-promotion-strategy","services_cat-brand-development-and-promotion-strategy"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services\/18732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/types\/services"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media\/13024"}],"wp:attachment":[{"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/media?parent=18732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/categories?post=18732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/tags?post=18732"},{"taxonomy":"services_cat","embeddable":true,"href":"https:\/\/koloro.ua\/en\/wp-json\/wp\/v2\/services_cat?post=18732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}